Personalized shopping at a real-world store is absolutely different from that at an online store, as the former involves real interactions with brands and products. Customers must be engaged at every touch point by keeping track of their activities, preferences and history. Most of the visitors to your store must be carrying smartphones that you may target to establish personalization and engagement.

1. How In-store Mobile
Engagement Delivers
Better Personalized
Experience To
Customers?

2. How to
drive
visitors to
take actions
How to customise
messages based
on visitors
How to
trigger the
sale
Key Learnings from PPT:
How to display
top products &
information at
the store

3.  Personalized shopping at a real-world store is
absolutely different from that at an online
store, as the former involves real interactions
with brands and products.
 Customers must be engaged at every touch
point by keeping track of their activities,
preferences and history.
 Most of the visitors to your store must be
carrying smartphones that you may target to
establish personalization and engagement.

4. Personalized Welcome Messages

5.  The message may promise a customized offer if the visitor opens
the mobile application associated with the brand.
 Invites the visitor to connect with the store’s Wi-Fi network.
 Mobile connecting with the Wi-Fi, it triggers the desired actions,
you succeed in opening a communication channel with the guest.

6. Highlight The Products

7.  Predicting the visitor’s preferences or in the bid to suggest the
top products available at the store, the next step would be to
highlight few items on his or her mobile.
 Further highlight the associated information and details about
the product that the visitor might select from the list.
 Further, guide him or her to the exact location in the store
where the product is available.

8. Allow Visitor’s Actions

9. Adding products to the wish list
Referring to the product reviews and ratings
Share the products with friends on the social
media networks

10. Influence the Buying Decisions Positively

11. Allow visitor to choose
every possible detail,
including available
sizes, dimensions,
colours and other
varieties.

12. Include information about
the alternative or the
matching products and
accessories available at the
store.

13. Deliver discount coupons and
special offers running in the store
directly to the visitor’s mobile
phones. It is definitely a great way
to encourage visitors for shopping
on the spot.

14. Integrate Online payment
system with Personalized
in-store Mobile
Engagement.
Make
procedures
to close the sale
and checkout extremely
simple and less time consuming
with the help of mobile POS technology.

15. Have a powerful store mobile application that linked to the
visitor’s inventory can create wonders in personalizing the in-
store experience.
Use loyalty cards to leverage information about the visitor’s
previous shopping behaviours.
Obtain data about the visitors from their visits to your desktop
and mobile websites.
Ensure that you maintain the visitor’s mobile privacy.
The following steps should help in extracting the best:

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