1. Spire Research and Consulting
Case study – Auto Assembly Line Tools
Market validation study in China
Client: A leading auto assembly tool manufacturer
Situation: The client was developing a business plan designed to deliver
a critical boost to sales and market share for power/hand-held tools
used in automotive assembly in China
Project objectives: To conduct an independent analysis on the auto
assembly line tool market in China in order to confirm the company’s
internal findings, obtain additional competitive intelligence, and open
insights for new growth possibilities
Methodology:
Interviews with trade associations and relevant government bodies
Engagement with 5 competing companies and mapping of their
current infrastructure
Interviews and information extraction from direct customers and
assembly tool integrators
Analysis of secondary data on current market conditions and key
upcoming local market players

2. Case study – Auto Assembly Line Tools (cont’d)
Market validation study in China
Report deliverables: A report addressing –
(A) Addressable market size for China
(B) SWOT assessment for client’s business versus key competitors
(C) In-depth competitor analysis involving mapping of infrastructure,
technology, sales capabilities, and forecasted trends
Outcome: Our client has been present in the China market for over 8
years. Spire was able to confirm some market suspicions as well as
identify key competitive gaps that the client now plans to address in
order to win market share. Semi-annual follow-up reports are being
delivered to update the client as to the changes in the market
conditions.

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