Brief Mission Statement of Nissan. To see the full mission statement, visit our website: http://www.strategicmanagementinsight.com/mission-statements/nissan-mission-statement.html

2. Company Background
Name Nissan Motor Company Ltd
Current CEO Carlos Ghosn
Revenue ¥8.773 trillion (2011)
Profit ¥319.22 billion (2011)
Employees 155,099 (2011)
Competitors
Bayerische Motoren Werke AG, Chrysler
Group LLC, Daimler AG, Ford Motor
Company, General Motors Companyand
many other automotive companies.
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3. “Nissan provides unique and
innovative automotive products
and services that deliver superior
measurable values to all
stakeholders in alliance with
Renault.”
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4. Evaluation
Does it include…?
Customers Products/
Services
Markets
No Yes No
Technology Concern for
survival
Philosophy
No No No
Self-concept Concern for
public image
Employees
Yes No No
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5. Does it mention values like…?
Citizenship Teamwork
No No
Excellence Integrity
No No
Customer or product-oriented?
Product-oriented
Score
0.6/4.5
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6. MORE
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presentation please visit our website!
Nissan Mission Statement 2013 –
Strategic Management Insight
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