New Demographics for the Social Digital Age
- 283 views
A presentation made by Caroline Baxter at the December meet-up for Brighton Social Media. ...
A presentation made by Caroline Baxter at the December meet-up for Brighton Social Media.
Caroline's presentation discusses:
* How ‘Traditional Demographics’ for campaigns are no longer relevant.
* How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
* Where we can look for demographics of the future.
* What metrics we can integrate into campaigns today, to better target the behaviour of purchasers of the future.
- Total Views
- Views on SlideShare
- Embed Views