Linux, SEO, PHP, Webdesigning, JAVA, Android & Industrial Training in Chandigarh - we are In-house software production company deals in variety of application and web portals development.We also deal in off shore projects that are based on seo, ppc and Internet marketing.besides software development projects our another specialization is Linux server management.We have professional corporate trainers for the variety of IT modules who provide training in corporate sector and students of Btech and MCA students.contact- 09988741983

1. Adwords/SEO-PPC
•Search Network
•Display Network
Types of
Network

3. Pricing Model
Cost Per Click
(CPC)
Cost Per Mille
(CPM)
Cost Per Action
(CPA)
Cost Per View
(CPV)

4. Billing
Automatic
Billing
•Threshold Payment
Manual
Billing
• Credit Card
• Net Banking
• Cheque

5. Keyword Types
Navigational Information
Transaction Seasonal

6. Keyword Match Types
•Women’s hatsBroad match
•+Women’s +hatsBroad match modifier
•“Women’s hats”Phrase match
•[Women’s hats]Exact match
•-WomenNegative match

7. Adwords Account Structure

8. Search Network
Four Types
Standard - Keyword-targeted text ads showing on Google search results
All features - All the features and options available for the Search
Network
Product Listing Ads - Ads promoting your product inventory from Google
Merchant Center
Dynamic Search Ads - Ads targeted based on your website content

9. Devices
Desktop
Mobile
Tablet

10. Locations
All countries
and territories
India
Let me
choose...
Which locations do you want to target
(or exclude) in your campaign?

11. Location options (advanced)
Target
People in, searching for, or viewing pages about my targeted location (recommended)
People in my targeted location
People searching for or viewing pages about my targeted location
Exclude
People in, searching for, or viewing pages about my excluded location (recommended)
People in my excluded location

12. Ad extensions
• Extend my ads with location information
Location
• Extend my ads with links to section of my siteSite links
• Extend my ads with a phone number
Call
• Extend my ads with a link to a mobile/tablet app
App
• Extend my ads with reviews
Reviews

13. Types of ad extensions
Show a link below your ad text that sends people
to the app store or begins downloading your app
App extensions

14. Call extensions
Let people click a button to give you a phone call.

15. Location extensions
Help people nearby find your nearest storefront or
give you a call.

16. Review extensions
Showcase positive, third-party reviews
from reputable sources

17. Sitelink extensions
Add links to help people find what they’re
looking for. Choose your sitelinks

18. Glossary
Adwords API:- This Application programming interface
allows advertisers to interact with and edit their Adwords
account through applications they create.
Conversion:- When someone clicks on your ad and
completes a desired action, such as a purchase or sigh up.
Headline:- The very first line of your ad, and the one
potential customers will likely notice first. You can enter up
to 25 characters in your headline.

19. Description Line-Linux, SEO, PHP, Webdesigning, JAVA, Android &
Industrial Training in Chandigarh - we are In-house software production
company deals in variety of application and web portals development.
We also deal in off shore projects that are based on seo, ppc and
Internet marketing. besides software development projects our another
specialization is Linux server management. We have professional
corporate trainers for the variety of IT modules who provide training in
corporate sector and students of Btech and MCA students
SCO -218-219, Sector 34A,
Chandigarh (UT), India.
Mobile:+91 99 88 74 1983
Telephone:017 25 03 1983
Website-htt://www.cbitss.com