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ENTREPRENEURSHIENTREPRENEURSHI
PP
VANDANA INDORIAVANDANA INDORIA
MEANINGMEANING :-:-
 The word entrepreneur
originates from french
word enterprendre,
which means “to
initiate or undertake.”
 Entrepreneur is one
who always searches
for change, responds
to it & exploit it as an
opportunity – Peter
Drucker.
 Entrepreneur is an
innovator, who
introduce something
new in the economy –
Schumpeter. VANDANA INDORIAVANDANA INDORIA
Check Your Progress
 Match the entrepreneur and his enterprise from
the following words, which are all jumbled up
 Wipro, Ambani, Patel, Azimji Premji, credit
card, Reliance, Nirma, HDFC.
VANDANA INDORIAVANDANA INDORIA
ENTREPRENEUR ENTREPRENEURSHIP ENTERPRISE
The OutcomeThe ProcessThe Person
VANDANA INDORIAVANDANA INDORIA
EMERGENCE OF
ENTREPRENEURSHIP
 Entrepreneurial growth- after launch ofEntrepreneurial growth- after launch of
economic planning in 1952.economic planning in 1952.
 Since then no. of Entrepreneurs haveSince then no. of Entrepreneurs have
increased manifold.increased manifold.
 Entrepreneurs like Tata, Birla, Ambani,Entrepreneurs like Tata, Birla, Ambani,
Dalmia etc. grew beyond the expectedDalmia etc. grew beyond the expected
size & also established new frontiers insize & also established new frontiers in
business in India & Abroad.business in India & Abroad.
VANDANA INDORIAVANDANA INDORIA
 Up to 19Up to 19thth
century,century, entrepreneurs included thoseentrepreneurs included those
persons who earned profits from taking risks ofpersons who earned profits from taking risks of
forming a new venture & the class wasforming a new venture & the class was
differentiated from those people who earneddifferentiated from those people who earned
profits by supplying capitalprofits by supplying capital..
 During 20During 20thth
century,century, they not only risk of creatingthey not only risk of creating
a new venture but also innovate new usefula new venture but also innovate new useful
products, technologies, markets, etc.products, technologies, markets, etc.
 Another classAnother class of entrepreneurs is emergingof entrepreneurs is emerging
sincesince 1980’s1980’s which is calledwhich is called “intrapreneurs” or“intrapreneurs” or
“corporate entrepreneurs”.“corporate entrepreneurs”.
VANDANA INDORIAVANDANA INDORIA
VANDANA INDORIAVANDANA INDORIA
CHARACTERISTICSCHARACTERISTICS
VANDANA INDORIAVANDANA INDORIA
CHARACTERISTICSCHARACTERISTICS
 VisionVision
 KnowledgeKnowledge
 Desire to succeedDesire to succeed
 IndependenceIndependence
 OptimismOptimism
 Value additionValue addition
 InnovationInnovation
 Risk-TakingRisk-Taking
 Decision-MakingDecision-Making
 LeadershipLeadership
 Business PlanningBusiness Planning
 Organization BuildingOrganization Building
 Self confidenceSelf confidence
 Hard workingHard working
VANDANA INDORIAVANDANA INDORIA
eBay
Case
Omidayar, the founder of eBay saw an
opportunity to create a marketplace where
people could find each other online, he risked
his career by quitting his job to work on eBay
full time, and he worked hard to build a
profitable company that delivers a creative and
useful service to its customers.
VANDANA INDORIAVANDANA INDORIA
Why Become an Entrepreneur?Why Become an Entrepreneur?
The three primary reasons that people become
entrepreneurs and start their own firms
Desire to be their own boss
Desire to pursue their
own ideas
Financial rewards
VANDANA INDORIAVANDANA INDORIA
Knowledge & SkillsKnowledge & Skills
RequirementRequirement
 Technical skills
 Writing
 Oral
 Listening
 Coaching
 Ability to
organize
 Interpersonal
 Being a team
player
 Business
Management
Skills
 Planning &
Goal setting
 Decision -
Making
 H.R.
 Marketing
 Finance
 Accounting
 Management
 Personal
Entrepreneur
-ial Skills
 Inner control
/ Disciplined
 Risk-Taker
 Innovative
 Change-
Oriented
 Ability to
Manage Change
VANDANA INDORIAVANDANA INDORIA
““Intrapreneurship”Intrapreneurship” isis
entrepreneurship within an existingentrepreneurship within an existing
business structure.business structure.
The process begins by establishingThe process begins by establishing
anan
anan intrapreneurialintrapreneurial culture. This refersculture. This refers
to instilling the entrepreneurial spiritto instilling the entrepreneurial spirit
in an existing organization in order toin an existing organization in order to
innovate and grow.innovate and grow.
VANDANA INDORIAVANDANA INDORIA
Characteristics of anCharacteristics of an
IntrapreneurIntrapreneur
1 Often operates on the frontiers ofOften operates on the frontiers of
technology so understands multipletechnology so understands multiple
aspects of the environment.aspects of the environment.
2 Has a vision.Has a vision.
3 Possesses flexibility, problemPossesses flexibility, problem
solving skills and uses asolving skills and uses a
multi-disciplinary approach.multi-disciplinary approach.
4 Encourages open discussion andEncourages open discussion and
teamwork.teamwork.
5.5. Builds a coalition of supportersBuilds a coalition of supporters ..VANDANA INDORIAVANDANA INDORIA
To establish intrapreneurshipTo establish intrapreneurship
in an organization:in an organization:
1)1) Secure commitment by top, upperSecure commitment by top, upper
and middle management.and middle management.
2)2) Identify ideas and general interestIdentify ideas and general interest
areas.areas.
3)3) Use technology for greaterUse technology for greater
flexibility.flexibility.
4)4) Use a group of interestedUse a group of interested
managers.managers.
5)5) Get close to the customers.Get close to the customers.VANDANA INDORIAVANDANA INDORIA
Role of Entrepreneurship inRole of Entrepreneurship in
Economic DevelopmentEconomic Development
 Optimum utilization ofOptimum utilization of
resources.resources.
 EmploymentEmployment
opportunities.opportunities.
 Std. of living.Std. of living.
 Increase in GDP.Increase in GDP.
 Generates ForeignGenerates Foreign
Exchange.Exchange.
 Economy-strong &Economy-strong &
stable.stable.
 Adequate distributionAdequate distribution
of wealth.of wealth.
 Upliftment of region.Upliftment of region.
 FDI’sFDI’s
 Govt. benefitedGovt. benefited
(taxes)(taxes)
 Tourism industryTourism industry
develops.develops.
 SSI’sSSI’s
VANDANA INDORIAVANDANA INDORIA
VANDANA INDORIAVANDANA INDORIA
DIFFERENCE BETWEENDIFFERENCE BETWEEN
MANAGERS & ENTREPRENEURMANAGERS & ENTREPRENEUR
FEATURESFEATURES ENTREPRENEUENTREPRENEU
RR
MANAGERMANAGER
Decisions Strategic Day to day
Org. Flat Hierarchical
Time span Long-term Short or medium
Imp. Role Start-up Implementation
Failures &
mistakes
Deals with them
as learning exp.
Strives to avoid
them
Risk Like moderate
risk
Careful / avoid
VANDANA INDORIAVANDANA INDORIA
ENTREPRENEURIALENTREPRENEURIAL
PROCESSPROCESS
IDENTIFY AN OPPORTUNITY
ESTABLISH VISION
PERSUADE OTHERS
GATHER RESOURCES
CREATE NEW VENTURE,PRODUCT OR MARKET
CHANGE/ADAPT WITH TIMEVANDANA INDORIAVANDANA INDORIA
Types of EntrepreneurTypes of Entrepreneur
 Innovating
Entrepreneurs
 Adoptive or Imitative
Entrepreneurs
 Fabian Entrepreneurs
 Drone Entrepreneurs
VANDANA INDORIAVANDANA INDORIA
VANDANA INDORIAVANDANA INDORIA
FACTORS RESPONSIBLE FORFACTORS RESPONSIBLE FOR
EMERGENCE OFEMERGENCE OF
ENTREPRENEURSHIPENTREPRENEURSHIP
1. Background factors
2. Rewards
Social statusRecognition
Education, training & exp.
Family & other support
Financial condition
VANDANA INDORIAVANDANA INDORIA
Personal Business
Need for achievement
3. MOTIVATIONAL FACTORS
VANDANA INDORIAVANDANA INDORIA
4. Economic factors
Govt.
policies
Financial
assistance
Factors
of prod
Ancillary
support
VANDANA INDORIAVANDANA INDORIA
Key Elements inKey Elements in
Entrepreneur’s BackgroundEntrepreneur’s Background
 Supportive childhood familySupportive childhood family
environment.environment.
 Having a father who is self-Having a father who is self-
employed helps.employed helps.
 Education is important.Education is important.
 Aged 22-45 when startingAged 22-45 when starting
venture.venture.
 Work history: dissatisfied withWork history: dissatisfied with
company job but has technicalcompany job but has technical
knowledge.knowledge.VANDANA INDORIAVANDANA INDORIA
VANDANA INDORIAVANDANA INDORIA
BARRIERS TOBARRIERS TO
ENTREPRENEURSHIPENTREPRENEURSHIP
SOCIETAL
BARRIER
PERSONAL
BARRIER
ENVIRONMENTA
L BARRIERS
BARRIERS TO ENTREPRENEURSHIP
VANDANA INDORIAVANDANA INDORIA
ENVIRONMENTAL BARRIERS
 Raw-Material
 Labour
 Machinery
 Land & Building
 Financial Barriers
 Other Infrastructure Requirements
VANDANA INDORIAVANDANA INDORIA
PERSONAL BARRIER
 Lack of Confidence
 Lack of Motivation
 Lack of Patience
 Inability to Dream
 Lack of Dependability on Others
VANDANA INDORIAVANDANA INDORIA
SOCIETAL BARRIER
 External pressures need to beExternal pressures need to be
overcome.overcome.
 Graduates prefer to “get a real job”Graduates prefer to “get a real job”
 Need to raise awareness of theNeed to raise awareness of the
option of starting a business.option of starting a business.
 Peer group case studies can bePeer group case studies can be
particularly effective.particularly effective.
VANDANA INDORIAVANDANA INDORIA
VANDANA INDORIAVANDANA INDORIA

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Enterp. unit 1

  • 2. MEANINGMEANING :-:-  The word entrepreneur originates from french word enterprendre, which means “to initiate or undertake.”  Entrepreneur is one who always searches for change, responds to it & exploit it as an opportunity – Peter Drucker.  Entrepreneur is an innovator, who introduce something new in the economy – Schumpeter. VANDANA INDORIAVANDANA INDORIA
  • 3. Check Your Progress  Match the entrepreneur and his enterprise from the following words, which are all jumbled up  Wipro, Ambani, Patel, Azimji Premji, credit card, Reliance, Nirma, HDFC. VANDANA INDORIAVANDANA INDORIA
  • 4. ENTREPRENEUR ENTREPRENEURSHIP ENTERPRISE The OutcomeThe ProcessThe Person VANDANA INDORIAVANDANA INDORIA
  • 5. EMERGENCE OF ENTREPRENEURSHIP  Entrepreneurial growth- after launch ofEntrepreneurial growth- after launch of economic planning in 1952.economic planning in 1952.  Since then no. of Entrepreneurs haveSince then no. of Entrepreneurs have increased manifold.increased manifold.  Entrepreneurs like Tata, Birla, Ambani,Entrepreneurs like Tata, Birla, Ambani, Dalmia etc. grew beyond the expectedDalmia etc. grew beyond the expected size & also established new frontiers insize & also established new frontiers in business in India & Abroad.business in India & Abroad. VANDANA INDORIAVANDANA INDORIA
  • 6.  Up to 19Up to 19thth century,century, entrepreneurs included thoseentrepreneurs included those persons who earned profits from taking risks ofpersons who earned profits from taking risks of forming a new venture & the class wasforming a new venture & the class was differentiated from those people who earneddifferentiated from those people who earned profits by supplying capitalprofits by supplying capital..  During 20During 20thth century,century, they not only risk of creatingthey not only risk of creating a new venture but also innovate new usefula new venture but also innovate new useful products, technologies, markets, etc.products, technologies, markets, etc.  Another classAnother class of entrepreneurs is emergingof entrepreneurs is emerging sincesince 1980’s1980’s which is calledwhich is called “intrapreneurs” or“intrapreneurs” or “corporate entrepreneurs”.“corporate entrepreneurs”. VANDANA INDORIAVANDANA INDORIA
  • 9. CHARACTERISTICSCHARACTERISTICS  VisionVision  KnowledgeKnowledge  Desire to succeedDesire to succeed  IndependenceIndependence  OptimismOptimism  Value additionValue addition  InnovationInnovation  Risk-TakingRisk-Taking  Decision-MakingDecision-Making  LeadershipLeadership  Business PlanningBusiness Planning  Organization BuildingOrganization Building  Self confidenceSelf confidence  Hard workingHard working VANDANA INDORIAVANDANA INDORIA
  • 10. eBay Case Omidayar, the founder of eBay saw an opportunity to create a marketplace where people could find each other online, he risked his career by quitting his job to work on eBay full time, and he worked hard to build a profitable company that delivers a creative and useful service to its customers. VANDANA INDORIAVANDANA INDORIA
  • 11. Why Become an Entrepreneur?Why Become an Entrepreneur? The three primary reasons that people become entrepreneurs and start their own firms Desire to be their own boss Desire to pursue their own ideas Financial rewards VANDANA INDORIAVANDANA INDORIA
  • 12. Knowledge & SkillsKnowledge & Skills RequirementRequirement  Technical skills  Writing  Oral  Listening  Coaching  Ability to organize  Interpersonal  Being a team player  Business Management Skills  Planning & Goal setting  Decision - Making  H.R.  Marketing  Finance  Accounting  Management  Personal Entrepreneur -ial Skills  Inner control / Disciplined  Risk-Taker  Innovative  Change- Oriented  Ability to Manage Change VANDANA INDORIAVANDANA INDORIA
  • 13. ““Intrapreneurship”Intrapreneurship” isis entrepreneurship within an existingentrepreneurship within an existing business structure.business structure. The process begins by establishingThe process begins by establishing anan anan intrapreneurialintrapreneurial culture. This refersculture. This refers to instilling the entrepreneurial spiritto instilling the entrepreneurial spirit in an existing organization in order toin an existing organization in order to innovate and grow.innovate and grow. VANDANA INDORIAVANDANA INDORIA
  • 14. Characteristics of anCharacteristics of an IntrapreneurIntrapreneur 1 Often operates on the frontiers ofOften operates on the frontiers of technology so understands multipletechnology so understands multiple aspects of the environment.aspects of the environment. 2 Has a vision.Has a vision. 3 Possesses flexibility, problemPossesses flexibility, problem solving skills and uses asolving skills and uses a multi-disciplinary approach.multi-disciplinary approach. 4 Encourages open discussion andEncourages open discussion and teamwork.teamwork. 5.5. Builds a coalition of supportersBuilds a coalition of supporters ..VANDANA INDORIAVANDANA INDORIA
  • 15. To establish intrapreneurshipTo establish intrapreneurship in an organization:in an organization: 1)1) Secure commitment by top, upperSecure commitment by top, upper and middle management.and middle management. 2)2) Identify ideas and general interestIdentify ideas and general interest areas.areas. 3)3) Use technology for greaterUse technology for greater flexibility.flexibility. 4)4) Use a group of interestedUse a group of interested managers.managers. 5)5) Get close to the customers.Get close to the customers.VANDANA INDORIAVANDANA INDORIA
  • 16. Role of Entrepreneurship inRole of Entrepreneurship in Economic DevelopmentEconomic Development  Optimum utilization ofOptimum utilization of resources.resources.  EmploymentEmployment opportunities.opportunities.  Std. of living.Std. of living.  Increase in GDP.Increase in GDP.  Generates ForeignGenerates Foreign Exchange.Exchange.  Economy-strong &Economy-strong & stable.stable.  Adequate distributionAdequate distribution of wealth.of wealth.  Upliftment of region.Upliftment of region.  FDI’sFDI’s  Govt. benefitedGovt. benefited (taxes)(taxes)  Tourism industryTourism industry develops.develops.  SSI’sSSI’s VANDANA INDORIAVANDANA INDORIA
  • 18. DIFFERENCE BETWEENDIFFERENCE BETWEEN MANAGERS & ENTREPRENEURMANAGERS & ENTREPRENEUR FEATURESFEATURES ENTREPRENEUENTREPRENEU RR MANAGERMANAGER Decisions Strategic Day to day Org. Flat Hierarchical Time span Long-term Short or medium Imp. Role Start-up Implementation Failures & mistakes Deals with them as learning exp. Strives to avoid them Risk Like moderate risk Careful / avoid VANDANA INDORIAVANDANA INDORIA
  • 19. ENTREPRENEURIALENTREPRENEURIAL PROCESSPROCESS IDENTIFY AN OPPORTUNITY ESTABLISH VISION PERSUADE OTHERS GATHER RESOURCES CREATE NEW VENTURE,PRODUCT OR MARKET CHANGE/ADAPT WITH TIMEVANDANA INDORIAVANDANA INDORIA
  • 20. Types of EntrepreneurTypes of Entrepreneur  Innovating Entrepreneurs  Adoptive or Imitative Entrepreneurs  Fabian Entrepreneurs  Drone Entrepreneurs VANDANA INDORIAVANDANA INDORIA
  • 22. FACTORS RESPONSIBLE FORFACTORS RESPONSIBLE FOR EMERGENCE OFEMERGENCE OF ENTREPRENEURSHIPENTREPRENEURSHIP 1. Background factors 2. Rewards Social statusRecognition Education, training & exp. Family & other support Financial condition VANDANA INDORIAVANDANA INDORIA
  • 23. Personal Business Need for achievement 3. MOTIVATIONAL FACTORS VANDANA INDORIAVANDANA INDORIA
  • 24. 4. Economic factors Govt. policies Financial assistance Factors of prod Ancillary support VANDANA INDORIAVANDANA INDORIA
  • 25. Key Elements inKey Elements in Entrepreneur’s BackgroundEntrepreneur’s Background  Supportive childhood familySupportive childhood family environment.environment.  Having a father who is self-Having a father who is self- employed helps.employed helps.  Education is important.Education is important.  Aged 22-45 when startingAged 22-45 when starting venture.venture.  Work history: dissatisfied withWork history: dissatisfied with company job but has technicalcompany job but has technical knowledge.knowledge.VANDANA INDORIAVANDANA INDORIA
  • 27. BARRIERS TOBARRIERS TO ENTREPRENEURSHIPENTREPRENEURSHIP SOCIETAL BARRIER PERSONAL BARRIER ENVIRONMENTA L BARRIERS BARRIERS TO ENTREPRENEURSHIP VANDANA INDORIAVANDANA INDORIA
  • 28. ENVIRONMENTAL BARRIERS  Raw-Material  Labour  Machinery  Land & Building  Financial Barriers  Other Infrastructure Requirements VANDANA INDORIAVANDANA INDORIA
  • 29. PERSONAL BARRIER  Lack of Confidence  Lack of Motivation  Lack of Patience  Inability to Dream  Lack of Dependability on Others VANDANA INDORIAVANDANA INDORIA
  • 30. SOCIETAL BARRIER  External pressures need to beExternal pressures need to be overcome.overcome.  Graduates prefer to “get a real job”Graduates prefer to “get a real job”  Need to raise awareness of theNeed to raise awareness of the option of starting a business.option of starting a business.  Peer group case studies can bePeer group case studies can be particularly effective.particularly effective. VANDANA INDORIAVANDANA INDORIA