Nir is a serial entrepreneur, writer, blogger, mentor & advisor to many startups here. He is also teaches at the Stanford GSB about “Using Neuroscience to influence Human Behavior”. He writes, consults, & teaches about the intersection of psychology, technology & business. He is the creator of the framework for designing habit forming products called “The Hooked Model”.
You can expect to learn:
- the common design patterns of habit-forming products
- the stages of habit-formation and how to optimize for user retention
- a look into the psychology behind what drives user behavior