Natural Seeding, Paid Seeding, SMO, SMA and SMM Explained
 

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Sorry guys, this time not in plain English. But we tried to explain CMO's more about SMM, SMO, SMA, Natural Seeding, Paid Seeding and more. ...

Sorry guys, this time not in plain English. But we tried to explain CMO's more about SMM, SMO, SMA, Natural Seeding, Paid Seeding and more.

Read my full article about it here at ViralBlog.com:
http://www.viralblog.com/social-media/how-about-social-seeding-smo-sma/


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Natural Seeding, Paid Seeding, SMO, SMA and SMM Explained Presentation Transcript

  • 1. 1
    Amsterdam, February 2011
  • 2. Our Vision
    advertising never
    started a movement
    powered by the social web,
    not only advertised on it.
  • 3. Our Mission
    To move brands away from traditional
    marketing, towards a model which is
    more content-driven, engaged and
    focused on consumer dialogue
    3
  • 4. OurDomains
    4
    Strategy & Insights
    Research, Insights, Social Media Monitoring, Fatting, Engagement Strategies,
    Social Commerce, Social TV, Social Gaming and Social CRM
    Digital PR & Buzz
    Digital PR, Natural Seeding, Social Media Optimization, Digital PR Clippings, Influencer Identification and Outreach Programs
    Media & Advertising
    Strategic Social Media Planning and Buying, Paid Seeding, Social Media Advertising,
    Facebook, YouTube and Twitter campaigns, Blog Advertorials and more
    Content & Communities
    Content creation, Branded Social Pages, Widgets, Virals, Branded Blogs, Fan & Brand Ambassador programs, Communities and Community Management
    Tracking & ROI
    Online video tracking with ViralTracker (virals, movie trailers, game trailers, video
    clips, TV exclusives), Buzz tracking, Social ROI measurement, Brand Patrol programs
  • 5. AboutNatural Seeding & Paid Social Seeding
    5
  • 6. Within Seeding We Define Two Methods
    Natural Seeding
    Natural seeding is earning attention, almost like digital PR: the uptake and reach depend on the creativity of your content. Success can be estimated upfront, but not guaranteed.
    The benefits of natural seeding? The content is embedded - so your awareness and Google results will keep growing organically - for many months or much longer.
    Paid Seeding
    Paid seeding is buying attention, like media buying: your reach is guaranteed within a period. Examples: video views or blogvertorial.
    The benefits of paid seeding? It will speed up and guarantee your reach. Our embed tactics ensure organic growth. So even when your media budget is used, your social and Google awareness will keep growing.
    6
  • 7. Social Media Spaces for Seeding
    Social
    Networks
    Widgets
    RSS
    Video
    Portals
    Key
    Social Media
    Spaces
    MicroBlogging
    Podcasts
    Review
    Sites
    Blogging
    Photo
    Portals
    MessageBoards
    7
  • 8. In stage 1 our social specialists will benchmark and rate the content with a viral score between 0 and 10. At low rated content, we advice to use paid seeding as well. At high rated content, we will estimate your ROI based on natural seeding efforts only.
    In stage 2 we create a targeted social media strategy in which we wrap your content in compelling stories that will connect to influencers, fans and their followers. To create extra buzz, we might also propose to create a buzz toolkit.
    In stage 3 we create you a smart social media plan, by using our golden asset: our social media planning database. It contains not only the ComScore top 10 - but over 350,000 social sites ranked by: country, theme, topic and passion.
    In stage 4 we create the relevant meta data foryour content: title, descriptions tags and link to your site.
    In stage 5 we start to upload and seed the content to: local and global video portals (YouTube, DailyMotion etc)., influential bloggers and micro bloggers (Twitter etc), forums and communities, social networks (Facebook, MySpace etc) , social bookmarking sites (Digg, del.icio.us etc), RSS, E-mail and more.
    In stage 6 the ViralTracker dashboard will show the growth, reach, impact and spread of your content for a period of 3, 6 or 12 months. Warning: watching your results in ViralTracker might be addictive 
    Social seeding is like growing and nurturing plants: they will need water, attention and time to grow. So please bear in mind that the viral incubation period for seeding can be 21 days.
    8
    Seeding Step By Step
  • 9. Seeding Focus
    Conversation
    Advocacy
    Our seedingefforts focus on the following to make sure our clients gets the attention they deserve:
    0. Smart meta data and keywords
    Eyeballs
    Advocacy
    Conversation
    Andwhat do our clients get in return?
    4. Proof of ROI with ViralTracker
    9
    Eyeballs
  • 10. Driving Awareness with Seeding
    Extract of Social Media Planning *
    Global & Local
    Blogs / Forums
    Global & Local
    Video Portals
    Global & Local
    Social Networks
    * Thisoverview is justanexample and extract
    10
  • 11. Uploadto video portals
    Viral Incubation Period = 21 days
    Super Influencers & Brand Fans
    TIME
    Influencers
    Moderators
    Followers
    Seeding Steps & Viral Incubation Time
    SocialMedia8 divides reaching influencers and seeding the message over several stages. Below and overview of our bottom-up approach.
    * Thisis anexample
    11
  • 12. Targeting & Timing
    Target
    Influencers within target audience
    Early Adopters & Innovators
    The Masses & Followers
    Timing
    21 days
    90 days
    45 days
    Activate people in niche environments where they have an interest in the subject matter
    Seed the content on 100’s of sites instead of a few big sites where it will disappear in the clutter
    Use word-of-mouth and buzz tactis to ignite talks among influencers, early adopters and the masses
    12
  • 13. Buzz Toolkit
    A Buzz Toolkit will help to earn attention of the press, social influencers, share determining bloggers and forum moderators, during our social seeding efforts.
    A Buzz Toolkit (in plain English: Online PR Multi Media Toolkit) can increase the seeding results with 50% or more
    A Buzz Toolkit can contain assets like: story, cliffhangers, videos, behind the scenes, visuals, logo, hyperlinks, product information and more.
    (but please don’t tell your PR agency )
    This is the buzz toolkit for Heineken International
    13
  • 14. Viral Roadmap
    YES
    REPORT
    REALLY
    VIRAL?
    SOCIAL PLANNING
    NATURAL
    SEEDING
    VIRALSPOT
    NO
    PAID SEEDING
    14
  • 15. Tracking & ROI by ViralTracker
    SocialMedia8 uses ViralTracker to monitor the reach, impact and engagement online videos and trailers across millions of social sites and over 400 video portals around the globe.
    The ViralTracker video performance technology proofs the efforts of our seeding skills and shows the brand if the creativity of the online video has the “touch of gold”.
    15
  • 16. Tracking & ROI by ViralTracker
    16
  • 17. AboutSocial Media Optimization (SMO) & Social Media Advertising (SMO)
    17
  • 18. Within Social We Define Two Methods
    Social Media Optimization- SMO
    Social Media Optimization (SMO) is improving the visibility of a website or fanpage via the natural or un-paid (organic) social media results. Like i.e. blogging, photos, videos, social interactions, sharing buttons etc.
    The benefits of SMO? The content is embedded in social sites, so your online awareness and Google results will keep growing organically.
    Social Media Advertising- SMA
    Social Media Advertising (SMA) is improving the visibility of a website or social fanpagevia paid social media advertising. I.e.: Facebook Ads or other ads on social sites.
    The benefits of SMA? Highly targeted advertising on social sites on social networks. It will speed up and guarantee your reach. But, when budget is used, the ads will disappear.
    18
  • 19. Guiding Principles of Social Seeding
    SocialMedia8 is a member of the IAB (Interactive Advertising Bureau) and WOMMA (Word Of Mouth Marketing Association) and will always act compliant to the WOMMA code of ethics.
    The WOMMA code is a first step in the complicated process of building an industry based on consumer respect and fundamental ethical principles.The essence of the WOMMA Ethics Code comes down to the Honesty ROI
    Honesty of Relationship: You say who you're speaking for
    Honesty of Opinion: You say what you believe
    Honesty of Identity: You never obscure your identity
    For more information, please read the Ethics code
    Nothing in any agreement can force SocialMedia8 to execute its services contra dictionary to the WOMMA Ethics Code (the right of refusal).
    19
  • 20. Connect to one of our following specialists:
    Neil Draper
    Account Director
    neil@socialmedia8.com
    +31 20 575 74 55
    Paul Braat
    Account Director
    paul@socialmedia8.com
    +31 20 575 74 55
    Daan Jansonius
    Account Manager
    daan@socialmedia8.com
    +44 755 436 22 51
    20
    Thank you!
    Read more aboutiton ViralBlog