Facebook recently changed their guidelines with regards to Cover Photos and Promoted Content. Have a look at our nifty slideshow to learn more about Facebook's Cover Photo guidelines and 20% rule.

1. Facebook Image Guidelines
An Overview of the Do’s and Don’ts for Facebook Post Images

2. Cover Photo
Guidelines that apply to cover photos
Cover Photos may not contain: Unacceptable
• Price or purchase information, such as "40%
off," "Download it at our website," or "Free
Sunglasses All Summer Long.”
• Contact information, such as web address,
email, mailing address or other information
intended for your Page's About section.
• References to user interface elements, such as
Like or Share, or other Facebook site features.
• Calls to action, such as "Get it now" or "Tell your In addition, photos uploaded on Facebook
friends." may not be in violation of the Facebook
Terms.
Read them.

3. 20% Rule
Facebook image guidelines for promoted content
The Rule:
Ads and sponsored stories in news feed may not include images made up of more than 20% text,
including logos and slogans.
Acceptable Samples
2

4. 20% Rule
Facebook image guidelines for promoted content
The Rule:
Ads and sponsored stories in news feed may not include images made up of more than 20% text,
including logos and slogans.
Unacceptable Samples

5. 20% Rule
Facebook image guidelines for promoted content
• For ads and sponsored stories that appear in news feed, the amount of space the text in your image
takes up may not exceed 20%.
• Examples of promoted content this applies to include promoted Page posts, app install ads, offers
or any other ad or sponsored story with placement in news feed.
• For example, event ads use the event's photo for its image, so your event's photo should not have
more than 20% text if you plan to promote it in people's news feeds.
• Photos with too much text can be disruptive in news feed, where people are used to seeing photos of
their friends and places in their lives. Use text sparingly to brand your image or add emphasis to what
it’s showing.
• Remember, this limit only applies to ads and sponsored stories that appear in news feed. Photos
that are not promoted you post to your Page can have any amount of text.

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