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Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
Social Movements and Social Media
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Social Movements and Social Media

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  • 1. WATCH MAKING
    A TOOLKIT FOR UNDERSTAND ONLINE COMMUNITIES & COLLECTIVE ACTION
    SINA MOSSAYEB, PH.D
    DIRECTOR OF INNOVATION
  • 2. SOCIAL MOVEMENT STUDIES
    AN INTERPRETIVE TOOLKIT
    @sinamossayeb
  • 3. [ EPISODES ]
    @sinamossayeb
  • 4. [ PROCESSES ]
    @sinamossayeb
  • 5. [ MECHANISMS ]
    @sinamossayeb
  • 6. [ MECHANISMS: ENVIRONMENTAL ]
    @sinamossayeb
  • 7. [ MECHANISMS: COGNITIVE]
    IRAN
    EGYPT
    @sinamossayeb
  • 8. [ MECHANISMS: RELATIONAL]
    TUNISIA
    BAHRAIN
    SYRIA
    EGYPT
    @sinamossayeb
  • 9. [ FREE SPACE ]
  • 10. [ ONLINE COMMUNITIES ]
    ESSENTIAL PARTS AND PIECES
    TRUST
    AUTHENTICITY
    SAFETY
    PURPOSE
    EMPOWERMENT
    HARPER REED, THREADLESS CTO
  • 11. [ COMMUNITY-BASED CVE ]
    @sinamossayeb
  • 12. COLLECTIVE INTERACTION
    HOSTILES
    SYMPATHETIC
    OBSERVERS
    INDIFFERENT
    ACTIVISTS
    P. FAVRE (1990), SOCIAL MOVEMENT SCHOLAR
  • 13. COLLECTIVE INTERACTION
    RELATIONAL DYNAMICS
    SYMPATHIZERS
    HOSTILES
    INDIFFERENT
    ACVITISTS
    OBSERVERS
    @sinamossayeb
  • 14. COLLECTIVE INTERACTION
    THE ACTIVISTS’ IMPLICIT ROLE: THE SHIFTER
    INDIFFERENT
    HOSTILES
    ACVITISTS
    SYMPATHIZERS
    OBSERVERS
    @sinamossayeb
  • 15. POWER OF THE (ENTIRE) CROWD
    CREATOR
    SUPPORTER
    SLACKTIVIST
    SPEED SURFER
    Slacktivists
    are important
    NEMESIS (JERK FACE)
    Typology by S.M. Mossayeb
    ALEXIS OHANIAN, REDDIT COFOUNDER
  • 16. COLLECTIVE INTERACTION
    RELATIONAL DYNAMICS: SOCIAL MOVEMENTS AND SOCIAL MEDIA
    CREATORS
    SURFERS
    SLACKTIVISTS
    LURKERS
    JERKS
    ACVITISTS
    INDIFFERENT
    SYMPATHIZERS
    OBSERVERS
    HOSTILES
    @sinamossayeb
  • 17. CREATE A SOMO BASE
    WUNC
    WORTHINESS
    CHARLES TILLY (2004), SOCIAL MOVEMENT THEORY GENIUS
  • 18. CREATE A SOMO BASE
    WUNC
    UNITY
    CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS
  • 19. CREATE A SOMO BASE
    WUNC
    NUMBERS
    CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS
  • 20. CREATE A SOMO BASE
    WUNC
    COMMITMENT
    CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS
  • 21. WATCH MAKING 101
    How can we build empowered online communities, prior to a crisis?
    @sinamossayeb
  • 22. THANKS
    (let’s chat)
    Twitter: @sinamossayeb
    Email: smossayeb@navantigroup.com
    Web: navantigroup.com

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