A Lot of Gyaan has been shared already on how to market to millennials; it’s time to start focusing on the Z generation who are entering college and started taking up jobs by now.

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Z Generation, particularly the age bracket that grew up during the highly talked global financial
crisis, the great recession of 2007 is becoming the tough nut for the marketers. The know-it-all
generation always had all the information handy and is made of different cells. Younger
generation is always different and difficult, but what is making this Z generation so captious for
the marketers to have power over..
1. They Grew in Trying Times
Instead of listening to fairytales, they involuntarily heard the stories of companies shattering
down, people around them losing jobs and everything awful and terrible for the young years.
They are yet prepared for the challenges.
2. They are Multi Screening
Spending 15 hours on the Smartphone, the Gen Zers apparently knows everything already.
Grew up watching “Are you smarter than a 5th grader”, this is finally the real smart generation.
3. Mobile Native Generation
This generation knows how to search, compare, track and decide. They cannot hit their train of
thoughts.
4. Ad Haters
Understanding the Z Gen before Designing Social Media
Content Marketing Plan

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These little multi screening experts hate ads above anything else! They are the first to install ad
blocking software and they leave no window open for marketers to reach them.
5. They are Straight Forward
They will tell it on your face that they neither like you nor your product. Build a repo before you
proceed.
6. They Know What They Want
Surely, this one isn’t to be doubted. But if you know what they want, you are just there.
7. They are Not Swayed Away Easily
They consume web content more than anyone else through mobile devices. They read and see
a lot, but they do not bend or get influenced easily.
8. Reject Big Brands
The anti establishment sentiment makes them reject big brands, making marketing a tough call
for established brands but an opportunity for small start ups.
9. They Don’t Buy Crap
You can call this distrustful generation cynical, skeptical or sometimes even paranoid; but they
won’t buy what they won’t use or need. Be reasonable, impress, but don’t impose.
10. They Spend Less than Millennial
For obvious reasons, this magpie generation knows where to fritter and when to save. So give
them a worthy reason to swipe their card.
11. Becoming a Lost Cause
Many brands and companies have stopped working much on marketing to the Z gen and
already consider them a lost cause. Don’t be one among them. Effective social media content
marketing that doesn’t sound and look like promotion can get you there.
12. Entrepreneural Outlook

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This strong generation has a strong entrereneural outlook and that also gives them the right
sense of trading. So with a worthy product and the right channel, you can reach their pockets
with smartphones lie.
13. Obsessed with Social
Well, clearly they are; no matter how not-so-social life they live. But to reach their heart and
mind, social media is the right strait.
14. They are Spam Haters
Your spam mails and messages won’t get your anywhere. Try direct emails and you might be
remembered.
15. Extreme Navigators
They will navigate, discover and compare the Grandpa style. They are not impulsive, but are
chasers of absolute competence. So there are hardly any short cuts.