Social Media isthe Medium: Greater than the sum of their parts.
How do you do it? Never mind. The real question is, “How will you be doing it?”
Some slow thinkers say, “Soon, tomorrow will be here.” The quick folk say,
“Soon, tomorrow will be gone.”
Facebook, Twitter, Linkedin, Blogspot, and SlideShare. What do they all have in
common besides each other? They are greater than the sum of their parts.
Write something. Save the document. Post it on your blog, on Facebook, on
Slideshare. Click the links to share what you’ve written. They go to your Twitter
account with a link to click that will take readers to your monograph.
If you’ve posted a document on SlideShare, the link will not only appear on the
wall of your Facebook page, but there will be an option for you to choose that will
allow a “thumbnail” of the document to appear. If a visitor to your Facebook page
clicks the graphic, up pops the document.
Links will automatically appear on the home page of Linkedin—but wait, there’s
more:
That document has provisions for links. These links will send your reader to
supporting documents—and that’s still not all.
The printed word is now a global event no longer limited to the familiar and ever
popular website. The printed word is now appearing on the internet.
Publications, which include but are not limited to The New York Times, The
Boston Globe, Atlantic Monthly, The Wall Street Journal, The Telegraph, and
others, are now on the internet. Many of the articles invite commentary. It is
there, that your brief thoughts can invite readers to view a more comprehensive
expression of your opinions. Now, this is fine; however, there are business
applications as well.
Websites like Linkedin offer the opportunity to create a global network of
business colleagues. Moreover, we’ve barely scratched the surface. Yesterday,
I posted Powerpoint presentations on SlideShare. Yesterday, I should have
been posting videos on YouTube.
These tools are the virtual offices in use. They are in use globally. Virtual
offices, virtual teams, virtual project management, presentations, lectures,
speeches, meetings, all on your computer screen. If you have a Mac, they are
available to you in transit. If using a Mac is not an option, they are available to
you on your iPad or your iPhone.
Meetings will not so much be detested by the members of your staff who have
work to do, but more efficiently handled by logging on to a virtual meeting.