Your website analytics tells you the ‘what’—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the ‘why.’ Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights. Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.

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Turn Website Visits into
Conversions
Leverage VWO Web Insights to understand visitor
behavior and improve their experience
A Product Webinar by VWO

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A little about me
9+ years of experience in product
marketing and growth consulting for
B2B and B2C brands, I specialize in
launching products, crafting
go-to-market strategies, and
optimizing customer experience for
VWO Web Insights.
Arjun Kunnath
Sr. Product Marketing Manager, VWO

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8 experiences that influence a website visitor to be a customer or a lead
Arrival
Experience
Search
Experience
Navigation
Experience
Information
Experience
Decision
Experience
Payment
Experience
Support
Experience
Checkout
Experience

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Continuous optimization
Customer needs are evolving and
businesses have to adapt
How?

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Q: Your first step in optimizing?
A: Observing User Behavior
But why observe, when you can-
Check support tickets?
Check Review sites?
Conduct focus group testing?
Run Surveys?
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Walmart in 2009 feared that Target is eating
into their market share. A lot of customers
were flocking into Target stores and their
numbers were growing. Folks at Walmart
believed it was because of Target’s cleaner
aisles.
To confirm this, they decided to run a
Survey.
Case study: Walmart
The Story:

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Q: “Would you like our aisles to be less cluttered?”
A: Customers responded with an overwhelming
“Yes”
Case study: Walmart
They shortened the aisles, decluttered the
stores, 15% inventory removed. Millions of $$
spent on this exercise.
The Survey:
Walmart begins Project Impact:

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Sales were down by $1.85 Billion.
They had to abandon the project, invest
millions more to get back to how it was.
So, what had gone wrong?
The Result?

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Lesson 1
Don’t just listen to what your customers say.
Listen to what they don’t say too!
“Observe their behavior”
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Observing User Behavior with
VWO Web Insights
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Scenario: A SaaS marketer trying to address the low
conversions on his campaign page
1 million
impressions
5000
page visits
5 form
fill ups

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✔ Watch session recordings to see
experiences of your users.
✔ As if you are standing behind their
shoulders
✔ Watch every click, pause, and
scroll to understand their experience.
Session Recordings

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Demo of session recordings →

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For the audience
Is it enough to only look at Session Recordings
and come to a conclusion?

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✔ Which are important areas?
✔ Which areas are ignored?
✔ Important for streamlining UX
✔ CTA placements
✔ Eliminate unnecessary elements
✔ Identify new clickable areas
Heatmaps

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Demo of heatmaps →

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✔ Offer valuable incentives: Provide
compelling rewards like free trials or
ebooks.
✔ Minimize friction: Simplify the
form process to make it effortless.
✔Clearly communicate benefits:
Highlight how completing the form will
address users' needs.
How is your form doing?

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Demo of form analytics →

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✔ Engagement: Scrollmap analysis
shows user interest and engagement
levels.
✔ UI/ UX Strategy: It guides
placement of elements of your screen
and web page and optimization based
on user focus.
✔ Conversion: Reveals barriers to
conversion, aiding in user experience
enhancements.
Scrollmaps

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Demo of Scrollmaps →

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Lesson 2
Don’t ask close ended questions like “Would you want
Walmart’s aisles to be less cluttered?”
The answer could only be “YES”. This is confirmation
bias in action.
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Ask open-ended questions that'll help customers
give their unbiased opinion

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✔ Tailored Questions: AI generates
surveys aligned with your goals, ensuring
relevant responses.
✔ Time Efficiency: Automated question
creation saves time, with options for
predefined goals or custom inputs.
✔ Actionable Insights: AI-powered
reports provide valuable suggestions and
summaries from survey responses,
facilitating informed decision-making
and improvements.
Surveys

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Demo of Creating Surveys →
Demo of Analyzing Survey Responses →

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Open for any Questions.

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Want to understand how VWO Web Insights can
improve your customer experience?
Try VWO Web Insights for free
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