Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles.
With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style.
In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.
Unit 3 Forecasting systems design - Understanding the systemAnanya A
. Understand Supply Chain Dynamics:
Gain a comprehensive understanding of the entire supply chain, including procurement, production, logistics, and distribution. Recognize how different stages of the supply chain may influence demand.
2. Collaborate with Stakeholders:
Involve key stakeholders from different departments such as sales, marketing, production, and logistics. Their insights and expertise will provide valuable information for accurate forecasting.
3. Data Integration:
Integrate data from various sources within the supply chain, including historical sales data, inventory levels, supplier performance, and external factors such as market trends or economic indicators.
4. Demand Segmentation:
Segment your products or services based on characteristics that affect demand, such as seasonality, product life cycle, or customer demographics. Differentiated forecasting methods may be applied to each segment.
5. Technology Selection:
Choose forecasting technologies that integrate seamlessly with other SCM systems. This might include Enterprise Resource Planning (ERP) systems, Warehouse Management Systems (WMS), and Transportation Management Systems (TMS).
6. Consider Lead Times and Variability:
Account for lead times in the supply chain when forecasting. Understand the variability in lead times and demand patterns to optimize inventory levels and reduce the risk of stockouts or overstocking.
7. Dynamic Models for Supply Chain Events:
Design dynamic forecasting models that can adapt to sudden events in the supply chain, such as disruptions in the supply network, changes in supplier capabilities, or unexpected demand fluctuations.
8. Demand Shaping Strategies:
Implement demand shaping strategies to influence customer demand positively. This may involve promotions, discounts, or other marketing initiatives to align with forecasted demand.
9. Risk Assessment:
Incorporate risk assessments into the forecasting process. Identify potential risks and uncertainties in the supply chain, such as geopolitical issues, natural disasters, or supplier reliability, and develop contingency plans.
10. Real-time Visibility:
Aim for real-time visibility into supply chain activities. Use technologies like IoT devices, RFID, and advanced analytics to monitor the movement of goods, track inventory levels, and gather real-time data for more accurate forecasting.
11. Performance Metrics:
Establish key performance indicators (KPIs) to measure the accuracy and effectiveness of the forecasting system. Regularly assess forecast accuracy, bias, and other relevant metrics to identify areas for improvement.
12. Continuous Improvement:
Emphasize a culture of continuous improvement. Regularly review and update forecasting models based on changing market conditions, technology advancements, and feedback from actual performance.
13. Sustainability Considerations:
Consider sustainability factors in forecasting, such as the environmental impact of production and transportation.
TDWI Solution Summit San Diego 2014 Advanced Analytics at Macys.comDaqing Zhao
Big data analytics and traditional BI
Challenges and solutions of big data predictive modeling
Macy’s Advanced Analytics Team
Our analytics projects
Personalized site recommendations
Response propensity models
Best practices of analysts and modeling
Unit 3 Forecasting systems design - Understanding the systemAnanya A
. Understand Supply Chain Dynamics:
Gain a comprehensive understanding of the entire supply chain, including procurement, production, logistics, and distribution. Recognize how different stages of the supply chain may influence demand.
2. Collaborate with Stakeholders:
Involve key stakeholders from different departments such as sales, marketing, production, and logistics. Their insights and expertise will provide valuable information for accurate forecasting.
3. Data Integration:
Integrate data from various sources within the supply chain, including historical sales data, inventory levels, supplier performance, and external factors such as market trends or economic indicators.
4. Demand Segmentation:
Segment your products or services based on characteristics that affect demand, such as seasonality, product life cycle, or customer demographics. Differentiated forecasting methods may be applied to each segment.
5. Technology Selection:
Choose forecasting technologies that integrate seamlessly with other SCM systems. This might include Enterprise Resource Planning (ERP) systems, Warehouse Management Systems (WMS), and Transportation Management Systems (TMS).
6. Consider Lead Times and Variability:
Account for lead times in the supply chain when forecasting. Understand the variability in lead times and demand patterns to optimize inventory levels and reduce the risk of stockouts or overstocking.
7. Dynamic Models for Supply Chain Events:
Design dynamic forecasting models that can adapt to sudden events in the supply chain, such as disruptions in the supply network, changes in supplier capabilities, or unexpected demand fluctuations.
8. Demand Shaping Strategies:
Implement demand shaping strategies to influence customer demand positively. This may involve promotions, discounts, or other marketing initiatives to align with forecasted demand.
9. Risk Assessment:
Incorporate risk assessments into the forecasting process. Identify potential risks and uncertainties in the supply chain, such as geopolitical issues, natural disasters, or supplier reliability, and develop contingency plans.
10. Real-time Visibility:
Aim for real-time visibility into supply chain activities. Use technologies like IoT devices, RFID, and advanced analytics to monitor the movement of goods, track inventory levels, and gather real-time data for more accurate forecasting.
11. Performance Metrics:
Establish key performance indicators (KPIs) to measure the accuracy and effectiveness of the forecasting system. Regularly assess forecast accuracy, bias, and other relevant metrics to identify areas for improvement.
12. Continuous Improvement:
Emphasize a culture of continuous improvement. Regularly review and update forecasting models based on changing market conditions, technology advancements, and feedback from actual performance.
13. Sustainability Considerations:
Consider sustainability factors in forecasting, such as the environmental impact of production and transportation.
TDWI Solution Summit San Diego 2014 Advanced Analytics at Macys.comDaqing Zhao
Big data analytics and traditional BI
Challenges and solutions of big data predictive modeling
Macy’s Advanced Analytics Team
Our analytics projects
Personalized site recommendations
Response propensity models
Best practices of analysts and modeling
14 CREATING A GROUP AND RUNNING A PROJECTIn this chapter, we wil.docxaulasnilda
14 CREATING A GROUP AND RUNNING A PROJECT
In this chapter, we will discuss how you actually complete network studies within a company. We will cover how you build a group and how you run a project.
Typical Steps to Complete a Network Design Study
In a typical project, you are likely to run into problems with the data as well as organizational challenges of working on a project that impacts many people within a firm. To get a network design study done, you need to treat it as a project and manage it as you would manage any complex project within a company. Of course, there are elements unique to a network design study. In this section, we will cover the typical steps that you want to include in your network design project plan. Broadly, any network design project can be broken into five main steps or phases:
· 1. Model scoping and data collection phase
· 2. Data analysis and validation phase
· 3. Baseline development and validation phase
· 4. What-if scenario analysis
· 5. Final conclusion and development of recommendations
Each step is critical and has its own specific purpose. It is important for the project team to go through all the phases, irrespective of the scope and complexity of the supply chain being analyzed or the amount of time available to complete the analysis.
Step 1: Model Scoping and Data Collection
Before you start any project, it is important to first understand the questions that are to be answered and the associated parts of the supply chain that may be impacted. This step may seem trivial and is often overlooked, but it is very important to have a clear understanding of what decisions are being made, and which parts of the supply chain are open to change and which parts are not. In this phase of the project, you are applying the lessons learned from Chapter 12, “The Art of Modeling,” and specifically the section “Understanding the Supply Chain.”
For a retailer that recently acquired another retail company, the key questions are likely to be:
· ■ What is the optimal combined distribution network that minimizes logistics costs and maximizes service to stores and customers?
· ■ Which existing distribution center locations are redundant and can be closed?
· ■ What is the best way to distribute products to the newly combined store network?
For a consumer-products company that is looking to develop their long-term manufacturing strategy to support growth, the questions would be similar to the following:
· ■ Should we expand existing plants or build new plants? If so, where and when?
· ■ Which products should we manufacture internally and for which products should we use contract manufacturers?
· ■ Is there an opportunity to source products across various regions?
These are just two distinct examples; every supply chain network design study will have a different scope.
What is the same between all projects however is that it is critical that you get everyone on the team to agree to the scope and questions the optimization will ...
Boost DC Performance & Solve DIM Challenges: Use Cubing and Dimensioning Tech...Angela Carver
The implementation of cubing and dimensioning technology is increasing in popularity due to their unique ability to solve a variety of frequently encountered supply chain challenges with a reasonable investment. Cubing and weighing solutions are now available in varying sizes, prices and durability options to meet the needs of any distribution center. These tools are designed to eliminate manual data entry, reduce inventory data errors and increase profits. Focusing on these operational improvements are more important than ever due to the increasing shipping rates for major carriers such as FedEx and UPS. The dimensional weight pricing structure raised the average shipping cost 30%. This led to warehouse operators searching for savings in other areas so as to not pass these rate increases on to their customers.
Datex partner, Rice Lake Weighing Systems, is one of the top providers of cubing and dimensioning technologies for the supply chain industry. They have been in business for over 70 years and now offer over 40,000 different weighing products for a variety of different industries. Their expertise has allowed many SCM businesses to make significant improvements to their operations ranging from more optimized inventory putaway and storage, improved carton selection, and more stable load/pallet building. When paired with warehouse management technology, cubing systems allow warehouses of any size to have more data available at their fingertips. This helps decision makers and staff make critical decisions on the fly while saving time and money. To get more information about implementing cubing and dimensioning technologies into your supply chain operation contact Datex experts today at marketing@datexcorp.com or 800.933.2839 ext 243.
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Meet the Agile Content Engine, or ACE℠. A model of throughput that brings nimbleness to brand journalism, ACE links audience-tuned people, processes, platforms and performance and gets a brand’s authentic editorial to market efficiently and effectively. To download this white paper, please visit http://www.paceco.com/agile-content-engine-ace/
Acceptance, accessible, actionable and auditableAlban Gérôme
Many a stakeholder presented with actionable insight have expressed doubts about data quality, its relevance or potential impact. In other cases, the stakeholders will want a data analyst who also commands knowledge of the business or a similar unicorn. The web analytics practitioners would rise to the challenge, and the stakeholders will then want their own Hans Rosling and his dazzling data visualisation and raconteur sills. Your stakeholders are silently experiencing the data transformation like a conservatorship. How can you help them perceive your efforts like a temporary guardianship from which they will emerge as ready to face your data-driven competitors?
Solutions which focus on easy collaboration, visibility and efficiency, across your entire supply chain.
Maximize your profit, reduce costs and increase competitiveness, definitely, with these solutions.
This booklet explores a few use cases of analytics for the supply chain and how it can be leveraged.
For more info visit: https://www.teamcomputers.com/businessanalytics/Supply%20Chain/Booklet-Supply-chain-Digital.pdf
Content prioritization: A method to inform what to tackle first so the user +...Sara Walsh
Learn a simple way to help you prioritize which content projects to work on first so that user needs -- and the content that supports them -- are considered in context of all your business objectives.
I originally presented this at the J. Boye Conference in Philadelphia May 2015; I co-presented it with Elizabeth Carpenter December 2015 at the Chicago Content Strategy Group.
If Content is King, then Taxonomy is the power behind the throne.
Long the neglected part of content strategy, taxonomy is becoming more important to multi-channel marketing in the era of content streams, multiple channels, and big data. It’s not enough to have good content, what you also need is to add a layer of dynamic context so that customers can find the right content at the right time and you can begin focused personalization by matching content with customer profiles.
Developing a taxonomy is a challenge facing all organizations and is often tackled by the IT department instead of being spearheaded by the customer-facing marketing & sales organization.
In this presentation and discussion we will go through some of the ways you can design and institutionalize a taxonomy for your customer-facing content and services and the questions to ask along the way.
Analytics @ Marketing Service Center - discussion documentAditya Madiraju
Modern Marketing Ops have a unique challenge of deploying campaigns that are targeted based on specificity of Data. That means being adroit not only in Digital capabilities, but also, in Data Engineering
Use of Analytics to recover from COVID19 hit economyAmit Parija
As the world takes a unexpected economic down turn due to the COVID19 pandemic, data sciences and analytics is something business are turning to take quick decisions
Delivering Aha Moments through Procurement Performance Analytics (part II)Dan Traub
2016 NAEP Annual Meeting presentation by Dan Traub of FinVantage Solutions LLC and Sandy Hicks of the University of Colorado. Delivered in San Antonio, TX.
In this update to the 2015 presentation, we explore the rollout and impact of the departmental scorecard program as it was introduced to over 215 financial managers across the University of Colorado System.
Learn how the University of Colorado Procurement Service Center launched an innovative program to gain valuable insights into its performance using the latest data visualization tools. Utilizing and analyzing data from multiple sources, CU has built a 360-degree platform to explore outcomes from procurement, payables, travel management, payment card, customer outreach, and other functions. The transition to a data-driven mindset will be examined, including a few surprises they learned along the way. The team will demonstrate how these metrics are driving new levels of collaboration with campus stakeholders, thanks to the popular departmental scorecards and executive dashboards.
What Am I Buying? Understanding Website Cost and TechnologyIan Mariano
Your website is a crucial part of your brand experience, and the decisions you make can make or break its effectiveness. Technology decisions are key to a successful site—having insight into the technology and its associated costs can help you make choices that benefit your site and your organization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
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14 CREATING A GROUP AND RUNNING A PROJECTIn this chapter, we wil.docxaulasnilda
14 CREATING A GROUP AND RUNNING A PROJECT
In this chapter, we will discuss how you actually complete network studies within a company. We will cover how you build a group and how you run a project.
Typical Steps to Complete a Network Design Study
In a typical project, you are likely to run into problems with the data as well as organizational challenges of working on a project that impacts many people within a firm. To get a network design study done, you need to treat it as a project and manage it as you would manage any complex project within a company. Of course, there are elements unique to a network design study. In this section, we will cover the typical steps that you want to include in your network design project plan. Broadly, any network design project can be broken into five main steps or phases:
· 1. Model scoping and data collection phase
· 2. Data analysis and validation phase
· 3. Baseline development and validation phase
· 4. What-if scenario analysis
· 5. Final conclusion and development of recommendations
Each step is critical and has its own specific purpose. It is important for the project team to go through all the phases, irrespective of the scope and complexity of the supply chain being analyzed or the amount of time available to complete the analysis.
Step 1: Model Scoping and Data Collection
Before you start any project, it is important to first understand the questions that are to be answered and the associated parts of the supply chain that may be impacted. This step may seem trivial and is often overlooked, but it is very important to have a clear understanding of what decisions are being made, and which parts of the supply chain are open to change and which parts are not. In this phase of the project, you are applying the lessons learned from Chapter 12, “The Art of Modeling,” and specifically the section “Understanding the Supply Chain.”
For a retailer that recently acquired another retail company, the key questions are likely to be:
· ■ What is the optimal combined distribution network that minimizes logistics costs and maximizes service to stores and customers?
· ■ Which existing distribution center locations are redundant and can be closed?
· ■ What is the best way to distribute products to the newly combined store network?
For a consumer-products company that is looking to develop their long-term manufacturing strategy to support growth, the questions would be similar to the following:
· ■ Should we expand existing plants or build new plants? If so, where and when?
· ■ Which products should we manufacture internally and for which products should we use contract manufacturers?
· ■ Is there an opportunity to source products across various regions?
These are just two distinct examples; every supply chain network design study will have a different scope.
What is the same between all projects however is that it is critical that you get everyone on the team to agree to the scope and questions the optimization will ...
Boost DC Performance & Solve DIM Challenges: Use Cubing and Dimensioning Tech...Angela Carver
The implementation of cubing and dimensioning technology is increasing in popularity due to their unique ability to solve a variety of frequently encountered supply chain challenges with a reasonable investment. Cubing and weighing solutions are now available in varying sizes, prices and durability options to meet the needs of any distribution center. These tools are designed to eliminate manual data entry, reduce inventory data errors and increase profits. Focusing on these operational improvements are more important than ever due to the increasing shipping rates for major carriers such as FedEx and UPS. The dimensional weight pricing structure raised the average shipping cost 30%. This led to warehouse operators searching for savings in other areas so as to not pass these rate increases on to their customers.
Datex partner, Rice Lake Weighing Systems, is one of the top providers of cubing and dimensioning technologies for the supply chain industry. They have been in business for over 70 years and now offer over 40,000 different weighing products for a variety of different industries. Their expertise has allowed many SCM businesses to make significant improvements to their operations ranging from more optimized inventory putaway and storage, improved carton selection, and more stable load/pallet building. When paired with warehouse management technology, cubing systems allow warehouses of any size to have more data available at their fingertips. This helps decision makers and staff make critical decisions on the fly while saving time and money. To get more information about implementing cubing and dimensioning technologies into your supply chain operation contact Datex experts today at marketing@datexcorp.com or 800.933.2839 ext 243.
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Meet the Agile Content Engine, or ACE℠. A model of throughput that brings nimbleness to brand journalism, ACE links audience-tuned people, processes, platforms and performance and gets a brand’s authentic editorial to market efficiently and effectively. To download this white paper, please visit http://www.paceco.com/agile-content-engine-ace/
Acceptance, accessible, actionable and auditableAlban Gérôme
Many a stakeholder presented with actionable insight have expressed doubts about data quality, its relevance or potential impact. In other cases, the stakeholders will want a data analyst who also commands knowledge of the business or a similar unicorn. The web analytics practitioners would rise to the challenge, and the stakeholders will then want their own Hans Rosling and his dazzling data visualisation and raconteur sills. Your stakeholders are silently experiencing the data transformation like a conservatorship. How can you help them perceive your efforts like a temporary guardianship from which they will emerge as ready to face your data-driven competitors?
Solutions which focus on easy collaboration, visibility and efficiency, across your entire supply chain.
Maximize your profit, reduce costs and increase competitiveness, definitely, with these solutions.
This booklet explores a few use cases of analytics for the supply chain and how it can be leveraged.
For more info visit: https://www.teamcomputers.com/businessanalytics/Supply%20Chain/Booklet-Supply-chain-Digital.pdf
Content prioritization: A method to inform what to tackle first so the user +...Sara Walsh
Learn a simple way to help you prioritize which content projects to work on first so that user needs -- and the content that supports them -- are considered in context of all your business objectives.
I originally presented this at the J. Boye Conference in Philadelphia May 2015; I co-presented it with Elizabeth Carpenter December 2015 at the Chicago Content Strategy Group.
If Content is King, then Taxonomy is the power behind the throne.
Long the neglected part of content strategy, taxonomy is becoming more important to multi-channel marketing in the era of content streams, multiple channels, and big data. It’s not enough to have good content, what you also need is to add a layer of dynamic context so that customers can find the right content at the right time and you can begin focused personalization by matching content with customer profiles.
Developing a taxonomy is a challenge facing all organizations and is often tackled by the IT department instead of being spearheaded by the customer-facing marketing & sales organization.
In this presentation and discussion we will go through some of the ways you can design and institutionalize a taxonomy for your customer-facing content and services and the questions to ask along the way.
Analytics @ Marketing Service Center - discussion documentAditya Madiraju
Modern Marketing Ops have a unique challenge of deploying campaigns that are targeted based on specificity of Data. That means being adroit not only in Digital capabilities, but also, in Data Engineering
Use of Analytics to recover from COVID19 hit economyAmit Parija
As the world takes a unexpected economic down turn due to the COVID19 pandemic, data sciences and analytics is something business are turning to take quick decisions
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2016 NAEP Annual Meeting presentation by Dan Traub of FinVantage Solutions LLC and Sandy Hicks of the University of Colorado. Delivered in San Antonio, TX.
In this update to the 2015 presentation, we explore the rollout and impact of the departmental scorecard program as it was introduced to over 215 financial managers across the University of Colorado System.
Learn how the University of Colorado Procurement Service Center launched an innovative program to gain valuable insights into its performance using the latest data visualization tools. Utilizing and analyzing data from multiple sources, CU has built a 360-degree platform to explore outcomes from procurement, payables, travel management, payment card, customer outreach, and other functions. The transition to a data-driven mindset will be examined, including a few surprises they learned along the way. The team will demonstrate how these metrics are driving new levels of collaboration with campus stakeholders, thanks to the popular departmental scorecards and executive dashboards.
What Am I Buying? Understanding Website Cost and TechnologyIan Mariano
Your website is a crucial part of your brand experience, and the decisions you make can make or break its effectiveness. Technology decisions are key to a successful site—having insight into the technology and its associated costs can help you make choices that benefit your site and your organization.
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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
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This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
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Join Raphael Paulin-Daigle, CEO of SplitBase, in this session where he'll reveal five types you should definitely test out. Get to see how to align your landing pages perfectly with your customer's buying journey and ad campaigns for maximum impact.
When it comes to Conversion Rate Optimization (CRO) for eCommerce, personalization is key. Raphael will also share top tips for audience research, empowering you to tailor your landing pages like a pro. Plus, he'll unveil a fail-proof process to test your landing pages and watch your conversions skyrocket.
Diseñando según la regulación actual de cookies para lograr más conversiónVWO
En este webinar hablaremos del marco legal y presentaremos experimentos, test y ejemplos que permiten demostrar con datos cuál es la mejor forma para diseñar la aceptación de cookies incrementando los ratios de aceptación al máximo, y facilitando así nuestro trabajo con herramientas que las emplean.
VWO - Mark de Winter - Run more experiments with fewer resources.pdfVWO
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Your website analytics tells you the ‘what’—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the ‘why.’ Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
Principales obstáculos de la experimentación y cómo abordarlos en StartUps...VWO
Diferenciarse, innovar, reducir el riesgo, destapar nuevas oportunidades y lo más importante… crecer.
La experimentación es la guía del crecimiento de los productos digitales. Es una palanca de innovación que ayuda a tomar mejores decisiones y es mucho más fácil hablar de ella que ejecutarla.
Tras ayudar a crecer a startups y corporates desde la experimentación en sus productos digitales, Product Hackers ha aportado resultados pero, sobre todo, aprendizaje: metodología, cultura y mentalidad.
En este webinar trataremos de identificar los principales retos a los que se enfrentan las Startups, Scaleups y Corporates que adoptan metodologías de experimentación y cómo se pueden superar. 3 ponentes, 3 tipos de negocios y mucho conocimiento.
Understand user struggles. Optimize mobile app UX.VWO
Curious about what separates exceptional mobile apps? It's not just trials and errors, but a substantial dose of data! Join our exploration into behavior analytics and understand how data can reshape the game for your business.
Your website analytics tells you the 'what'—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the 'why.' Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
Converting with Comedy: Research Parallels for CROVWO
Great ideas can come from anywhere, and as a CRO, your job is to spot, filter and lead quick execution around them for when they do appear.
Join Viket Benzesin, who is experienced in both research and stand-up comedy, as she delves into the unexpected similarities between these seemingly unrelated areas. This entertaining webinar offers a high-energy exploration of how humour and research intersect, providing a unique perspective on the intricacies of Conversion Rate Optimization (CRO). From punchlines to profit, discover how leveraging humour can upgrade your CRO strategies, making the journey from data to conversions an enjoyable and enlightening experience.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
A detail overview of Saudi Arabian market in the prospective of vision-2030. Construction industry,its development and its impect on other industries like Furniture industry,woodbase board industry and other related industries in SA
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...focsh890
Introduction to Topic One
In this section, the focus is on delving into the
intricate details surrounding Topic One. It is essential
to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider:
Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration.
Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time.
Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions
3. @bmassey/#SMX
A Simplified Customer Journey
Investigate
• Curiosity
• What’s in it for Me
Research
• Weigh Options
• Choose
Act
• Connect
• Order
4. @bmassey/#SMX
Multiple Personas:
A Simplified Customer Journey
Investigate
• Curiosity
• What’s in it
for Me
Research
• Weigh
Options
• Choose
Act
• Connect
• Order
Investigate
• Curiosity
• What’s in it
for Me
Research
• Weigh
Options
• Choose
Act
• Connect
• Order
Persona #1
Persona #2
6. @bmassey/#SMX
Blair’s Questions, Concerns, & Fears
• “Can I trust you?”
• “What are my competitors doing?”
• “If I hire you, how much effort and work will you need from me?”
• “How will I know CRO is working?”
• “How much is this going to cost me?”
• “How does this work? What is this going to look like for us?”
• “Why isn’t SEO increasing sales anymore?”
• “Why has traffic slowed?”
Blair the eCommerce business owner
8. @bmassey/#SMX
List 10 job titles of a person who would purchase a truck scale.
Here are 10 job titles of people who may be involved in the decision to purchase a truck scale:
1. WarehouseOperations Manager- Oversees warehouse activities including shipping and weighing outbound loads.
2. LogisticsManager- Manages inbound and outbound transportation operations. Would invest in scales to weigh loads.
3. DistributionCenter Manager- Leads workflow and processes in DCs and fulfillment centers where trucks are weighed.
4. Supply Chain Director - Higher-level strategic role overseeing entire supply chain including weighing needs at warehouses.
5. Transportation Manager - Schedules and manages weighing of outbound trucks for shipping.
6. Shipping & ReceivingManager - Oversees both ends of inventory flows through docks where scales would be installed.
7. Asset ProtectionManager - Invests in scales to prevent losses from overweight trucks with improperly distributed loads.
8. Compliance Officer - Ensures policies and regulations around truck weights outbound are being followed.
9. Fleet Manager - Maintains and tracks weight status of tractor trailers using on-board scales.
10.FacilitiesManager - Responsible for maintenance and operations of physical warehouse including scale upkeep.
The common thread is oversight of warehouse shipping, distribution, logistics and weighing regulatory compliance where precision truck scale data
provides operational efficiency.
9. @bmassey/#SMX
What are the primary duties of a warehouse operations manager?
• Oversee and optimize all warehouse activities, including receiving, putaway, picking, packing, shipping, and inventory management.
Establish and implement policies, processes, and procedures to ensure efficient warehouse operations.
• Manage warehouse staff. This includes hiring, training, scheduling, directing daily tasks, conducting performance evaluations, and ensuring
a safe working environment.
• Monitor KPIs and metrics related to warehouse productivity, accuracy, capacity, costs, etc. Identify areas for improvement.
• Oversee the maintenance and repair of warehouse equipment like conveyors, pallet jacks, forklifts, etc. Ensure equipment is functioning
properly.
• Manage inventory accuracy and oversee regular cycle counts. Reconcile inventory discrepancies.
• Coordinate with other departments like purchasing, accounting, customer service, transportation, etc. regarding warehouse activities.
• Oversee space planning and optimization. Determine appropriate layouts, storage plans, etc. to maximize warehouse capacity and
efficiency.
• Continually look for ways to implement new technologies and processes to improve warehouse operations and productivity.
• Create budgets and forecasts. Control expenditures and operating costs. Identify cost savings opportunities.
10
10. @bmassey/#SMX
Why would this person want to buy a truck scale?
1. Improve weight compliance - Having an onsite truck scale enables the warehouse to accurately weigh
outbound trucks and ensure they are within legal weight limits before leaving. This avoids overweight
violations and citations.
2. Reduce product damage - Accurately weighing trucks allows proper load distribution so that heavy pallets
don't crush other items. Even weight distribution protects cargo integrity.
3. Enhance workflow efficiency - The ability to quickly weigh and seal trucks for shipping improves loading
times and throughput. It also provides weight data for inventory records.
4. Increase cost control - Knowing exact shipment weights allows the company to charge customers or billing
departments more precisely for freight costs based on weight. It also optimizes loads to reduce trips.
5. Improve safety record - Legally loaded trucks are less likely to be involved in weight-related accidents,
keeping drivers and the public safe. This enhances the company's DOT compliance record.
11
11. @bmassey/#SMX
What questions will this person ask when choosing a truck scale to
buy?
1. What is the weightcapacity and size I need? They will want to choose a scale capacity that can handle their largest loaded trucks, with room to spare.
The platform size should fit their entire tractor-trailer length.
2. What types of trucks will be weighed? The scale needs to accommodate a tractor pulling one trailer, a tractor with double trailers, etc. Some trucks
may have low clearance issues as well.
3. How fast can trucks cross the scale and still get accurate measurements? Throughput volume is important so weighing doesn't slow down operations.
4. How accurate and consistentare the weight readings? Precision is necessary all year regardless of debris or weather conditions.
5. How user-friendlyis the weight terminal and software? Ease of operation, clear weight readouts and reporting are essential.
6. What certificationand compliance standards does the scale meet? Needs local department of weights and measures approval.
7. What are the power and connectivityrequirements? For example, hardwired or battery-powered data transmission options.
8. What are the options for support, maintenanceand warranties? Weighing systems need periodic inspection and calibration.
9. What is the estimated pricing for the scale, installation and any site work preparation needed? Want to get budgetary investment required and
projected ROI.
12
12. @bmassey/#SMX
Additional Prompts that were Helpful
What features would they be looking for in a truck scale?
How would he get approval for this purchase?
What would he expect to pay for a truck scale?
What companies sell truck scales like this?
Give me links to each of these company’s websites.
What is the most common age and gender of this operations manager?
What certification and compliance standards should be considered, specifically?
What are the primary concerns if a truck leaves the warehouse weighing too much?
13
13. @bmassey/#SMX
Now, write for this persona at these stages…
Investigate
• Curiosity
• What’s in it for Me
Research
• Weigh Options
• Choose
Act
• Connect
• Order
20. @bmassey/#SMX
Mapping Messages
onto the Page
• When dealing with multiple types of
visitors on a page, you can place
the content according to this
model.
• Methodicals and Humanists are
deliberate decision makers. They
tend to scroll more.
27. @bmassey/#SMX
AI Response:
If I have the "NT" Myers-Briggs preferences, meaning I'm an xNTx type, I would likely appreciate information presented in a
logical, conceptual manner without a lot of superfluous detail. Some suggestions:
• Focus on the underlying theories, systems, and principles being addressed rather than getting overwhelmed in concrete facts
and data points. Help me understand the big picture frameworks.
• Use precise, technical language rather than colloquial terms or expressions. Define any specialized vocabulary if needed.
• Structure arguments and explanations clearly and systematically. Logical flow matters a great deal to me.
• Feel free to explore complex ideas and nuances since I enjoy analyzing information in depth without unnecessary
oversimplification.
• Use visual models, charts, graphs, etc. where helpful to facilitate comprehension - I'm very visually oriented.
• Cite credible evidence and sources where assertions are made. Accuracy and intellectual rigor is important.
Overall, catering to my rational, intellectual disposition with complex yet coherent information focused on conceptual
understanding over experiential elements or emotional appeal would appeal to my learning orientation as an NT. Please let me
know if any part of this is unclear! I'm happy to suggest additional details.
29
Source: claude.ai/chat
28. @bmassey/#SMX
“What about SJ?”
As an SJ (sensing-judging) Myers-Briggs type, I tend to appreciate information presented in a structured, concrete, and practical manner.
Some tips:
• Use clear organizational elements like headings, numbered lists, and bullet points to break up information. Don't rely solely on
paragraphs and prose.
• Incorporate real-world examples, case studies, and evidence involving actual events and tangible data. Theories and abstraction alone
can be difficult.
• Link ideas to practical uses, applications, and solutions whenever possible. How can this information be helpful and usable?
• Define terms clearly without assuming prior knowledge. Explain jargon in straightforward language.
• Provide step-by-step guidelines, procedures, or workflows if suggesting a new skill or technique. SJs like instructional specificity.
• Use a linear, orderly structure when explaining concepts. Skipping around causes confusion. Building one block at a time aids
understanding.
Overall, grounded details, facts, examples and logical procedures make information accessible to SJ learning preferences. We retain
information better when we see practical relevance over mere theory. A methodical approach also provides comfort.
30
Source: claude.ai/chat
29. @bmassey/#SMX
Start with your copy…
THEConversionOptimizationAgency
Our proven scientific methodology mixes brilliant solutions with
data-driven decisions to deliver guaranteed revenue increases.
Get More Leads, More Sales & More Revenue. Guaranteed.
After sixteen years of conversion rate optimization work, we’ve
uncovered THE formula for generating more qualified leads and
sales. Book a free consultation to increase your conversions now.
SOLUTIONS
Defining a unique, comprehensive optimization strategy for your
business is essential for success. Our job as a respected Conversion
Rate OptimizationAgency is to provide you with a proven, data-
driven approach and an experienced team trained by the best.
We believe our job is to get maximum value from every visitor to
your website.
Value from converting qualified leads.
Value from generating online revenue.
Value from analyzing the data your visitors generate.
Unfortunately, we usually get brought in when things aren’t
working.
31
Competitive
Methodical
Humanist
Spontaneous
30. @bmassey/#SMX
Rewrite this copy for a digital marketer who has an NF Myers Briggs
type.
THEConversionOptimizationAgency
Our proven scientific methodology mixes brilliant solutions with
data-driven decisions to deliver guaranteed revenue increases.
Get More Leads, More Sales & More Revenue. Guaranteed.
After sixteen years of conversion rate optimization work, we’ve
uncovered THE formula for generating more qualified leads and
sales. Book a free consultation to increase your conversions now.
SOLUTIONS
Defining a unique, comprehensive optimization strategy for your
business is essential for success. Our job as a respected Conversion
Rate OptimizationAgency is to provide you with a proven, data-
driven approach and an experienced team trained by the best.
We believe our job is to get maximum value from every visitor to
your website.
Value from converting qualified leads.
Value from generating online revenue.
Value from analyzing the data your visitors generate.
Unfortunately, we usually get brought in when things aren’t
working.
32
Humanist
31. @bmassey/#SMX
Rewrite this copy for a digital marketer who has an NF Myers Briggs
type.
33
MakingConnectionsThat Matter
We believe optimization should be about more than numbers. It's about
understanding people and creating meaningful experiences.
Our methodology combines analytics with empathy to craft website
solutions that truly resonate. We get to know your audience on a deeper
level, uncovering their hopes, dreams and desires.Then we translate
those insights into designs that forge authentic connections.
The result? An experience that visitors cherish because it speaks to who
they are. Metrics simply reflect that bond.
This people-centric approach drives powerful outcomes:
* More visitors who linger and engage
* Higher conversion rates
* Increased revenue
But most rewarding of all are the heartfelt stories we hear from
customers.That's our definition of success.
Let's have a real conversation about your business and its untapped
potential. Contact us to start a partnership focused on purpose over
profits.The numbers will follow.
THEConversionOptimizationAgency
Our proven scientific methodology mixes brilliant solutions with
data-driven decisions to deliver guaranteed revenue increases.
Get More Leads, More Sales & More Revenue. Guaranteed.
After sixteen years of conversion rate optimization work, we’ve
uncovered THE formula for generating more qualified leads and
sales. Book a free consultation to increase your conversions now.
SOLUTIONS
Defining a unique, comprehensive optimization strategy for your
business is essential for success. Our job as a respected Conversion
Rate OptimizationAgency is to provide you with a proven, data-
driven approach and an experienced team trained by the best.
We believe our job is to get maximum value from every visitor to
your website.
Value from converting qualified leads.
Value from generating online revenue.
Value from analyzing the data your visitors generate.
Unfortunately, we usually get brought in when things aren’t
working.
32. @bmassey/#SMX
Rewrite this copy for a digital marketer who has an SJ Myers Briggs
type.
34
Methodical
THEConversionOptimizationAgency
Our proven scientific methodology mixes brilliant solutions with
data-driven decisions to deliver guaranteed revenue increases.
Get More Leads, More Sales & More Revenue. Guaranteed.
After sixteen years of conversion rate optimization work, we’ve
uncovered THE formula for generating more qualified leads and
sales. Book a free consultation to increase your conversions now.
SOLUTIONS
Defining a unique, comprehensive optimization strategy for your
business is essential for success. Our job as a respected Conversion
Rate OptimizationAgency is to provide you with a proven, data-
driven approach and an experienced team trained by the best.
We believe our job is to get maximum value from every visitor to
your website.
Value from converting qualified leads.
Value from generating online revenue.
Value from analyzing the data your visitors generate.
Unfortunately, we usually get brought in when things aren’t
working.
33. @bmassey/#SMX
Rewrite this copy for a digital marketer who has an SJ Myers Briggs
type.
35
Results-DrivenOptimization
Our proven methodology delivers efficient solutions and guaranteed
revenue lifts through rigorous analysis and testing.
With over 16 years of industry expertise, we have honed an optimization
process that drives rapid and reliable business growth. Our tailored
roadmaps provide actionable steps to increase conversions across your
website.
Expect thorough research, transparent reporting, and consistent
optimization powered by our dedicated team. We will:
* Audit site performance and pinpointimprovement areas
* Set clear objectives and key results to track
* Analyze data to identify top performing solutions
* Continue systematic testing for continuous gains
Our optimization checklist tackles every facet of the customer journey
to incrementally boost conversions. The compounding impact leads to a
revenue lift of over 15% on average.
Schedule a consultation to learn how our structured approach and
optimization tools can maximize your website and landing page
performance. The numbers don't lie - our agency delivers the industry's
best and most consistent ROI.
THEConversionOptimizationAgency
Our proven scientific methodology mixes brilliant solutions with
data-driven decisions to deliver guaranteed revenue increases.
Get More Leads, More Sales & More Revenue. Guaranteed.
After sixteen years of conversion rate optimization work, we’ve
uncovered THE formula for generating more qualified leads and
sales. Book a free consultation to increase your conversions now.
SOLUTIONS
Defining a unique, comprehensive optimization strategy for your
business is essential for success. Our job as a respected Conversion
Rate OptimizationAgency is to provide you with a proven, data-
driven approach and an experienced team trained by the best.
We believe our job is to get maximum value from every visitor to
your website.
Value from converting qualified leads.
Value from generating online revenue.
Value from analyzing the data your visitors generate.
Unfortunately, we usually get brought in when things aren’t
working.
34. @bmassey/#SMX
Who we don’t sell to: SPs
Unleash Your Website's Potential
We think outside the box to find bold new strategiesthat will take your website'sperformance to new heights.
While other agencies rely on tired "best practices," we questionassumptions and blaze new trails. Our creativityand innovation have
generated record-settingconversionlifts for clients seeking a competitive edge.
• Our dynamic team thrives on overcoming challengesthrough unconventional thinking:
• We conduct “deep dives” into customer psychology, uncovering breakthroughinsights
• Our brainstorming sessionsspark novel solutions and disruptive growth ideas
• We design high-impact experiences focused on delight and differentiation
• Our testing protocols rapidly iterate to uncover what truly drives action
• We distill complexity into simple, emotive interfaces that convert
• Our hands-on collaboration ensures timely delivery of cutting-edgeoptimizations
Are you ready to give your website the boost it deserves? Our track record proves that taking the road less traveledleads to standout
success. Let’s team up to make the competitionirrelevantand set new benchmarks in your industry.
The status quo won't cut it anymore. Contact us now to start an optimizationjourney focused on the possible,not the predictable.
36
35. @bmassey/#SMX
But what about SEO?
“Rewrite the SJ copy using the word conversion rate
optimization agency at least 3 times.”
37
37. @bmassey/#SMX
… or ask AI
“Count the number of times conversion rate optimization
agency occurs in the copy.”
“The phrase "conversion rate optimization agency" occurs 3
times in the provided copy.”
39