How techniques of persuasion are used in advertisements? Aristotle's model of persuasion. Principles of persuasion by Dr. Robert Cialdini

1. MODELS OF
PERSUASION
Prepared by:
Utsav Mahajan
20DM233

3. ARISTOTLE’S MODEL OF PERSUASION

4. ETHOS
• All the women portrayed.
• Brand name.

5. PATHOS
Fellowship Capability
Struggle
Commitment
Passion Enthusiasm

6. LOGOS
• Women centric
• Various events and
movements lead by
women
• “Power of She”

8. COMMITMENT
• A brand committed to women hard work and progress.

9. AUTHORITY
• Common women making an extraordinary change.

10. SOCIAL PROOF
• Acceptance of capabilities and true self.
• Belief in overall spirit of womanhood.
LIKING
• Adoring woman rising above the occasion.

11. THANK YOU