Burson-Marsteller 2009 Green Power Progress Survey

Executive Summary Green Power Progress Survey: A Study of Consumer Demand for Green Power Infrastructure, Renewable Energy & Technologies More than 2,000 employees 128 offices - 82 countries - 6 continents

Methodology ,[object Object],1003 Americans: margin of error of +/- 3.1% at the 95% confidence level 100 Green Elites: margin of error of +/- 9.8% at the 95% confidence level ,[object Object],[object Object]

Overview of Key Statistical Findings Support for Greentech Stimulus Americans Very Likely to Support Additional Smart Grid Investment With Incentives Better Control of Energy Use #1 Driver Support Stimulus Investment Don’t Know 63% Do Not Support * Survey details on slide 11 * Survey details on slide 12 53% ($62) $40 + gap Grid Upgrade Critical to Meet 5-Year Demand: What Needs To Be Done? Green Power Pricing and Perception Gap Nothing 15% ($18) Some A lot Avg. current bill ($117) Willing to pay Expectedincrease * Survey details on slide 15 * Survey details on slide 6

Major Overhaul of Energy Infrastructure is Necessary ,[object Object],To meet demand, how much do you think we need to upgrade the nation’s electrical grid?** How much energy do you think is lost or wasted ?* Based on what you know, how would you say the US electrical grid needs…*** Major Over-haul A lot A lot Minor Up-grades Some Some Fine as is A little + None + DK A little + None + DK DK Gen Pop Green Elites Gen Pop Green Elites Gen Pop Green Elites *How much energy do you think is lost or wasted because of the way we generate and distribute electricity today? **To meet the demand for energy over the next 5 years do you think we need to do a lot, some, a little, or nothing at all, to upgrade the nation’s electrical grid? ***Based on what you know, how would you describe the United States electrical grid?

Alternative Energy is Viewed as the Best Strategy to Address Energy Needs ,[object Object]

Green Elites also emphasize the need to invest in new technologyDo you think it’s better to address our energy needs by… 1 2 3

Americans are Optimistic that Green Energy Output can be Increased in the Near Future ,[object Object],What percent of U.S energy needs do you think… Green Elites Gen Pop …are currently satisfied by green sources …could be reasonably satisfied by green sources in next 5 years …are currently satisfied by green sources …could be reasonably satisfied by green sources in next 5 years What percent of U.S. energy needs do you think are currently being satisfied by green energy sources (not including nuclear or fossil fuels)? What percent of U.S. energy needs do you think could reasonably be satisfied by alternative energy sources within the next 5 years (not including nuclear or fossil fuels)?

Green Elite Gen Pop Everyone Shares Responsibility for Addressing Environmental Issues and Climate Change ,[object Object],How important is…in addressing environmental issues and accelerating solutions to climate change? Showing % Very Important How important is government investment in addressing environmental issues and accelerating solutions to climate change? How important is consumer investment in the form of higher energy bills in solving immediate environmental concerns and accelerating solutions to climate change? How important is investment by public utilities in solving immediate environmental concerns and accelerating solutions to climate change?

Americans Prefer Green Energy Mandates Over Government Investment and a Price on Carbon ,[object Object],How effective do you think this initiative would be at addressing environmental problems? (showing % very effective) 1 2 3

And Support Exists for Direct Government Investment in Green Energy Projects 70%+ Americans and 80%+ Green Elites support the investment in green technology that was included in the recent federal stimulus bill A majority say even more should have been allocated for these projects Do you support or oppose the investment in green technology in the federal stimulus bill?* Do you think more or less should have been allocated for green energy projects?** Gen Pop Green Elites *Generally speaking do you support or oppose the investment in green technology in the federal stimulus package (The American Recovery and Reinvestment Act) passed by Congress and signed by President Obama? **Do you think more or less should have been allocated for green energy projects?

The Vast Majority Support Specific Investment in Smartgrid Technology ,[object Object],Does this make you likely to support additional government investment in smartgrid technology? (showing % very likely) 1 2 3

Cost and Confusion are Key Challenges to Widespread Adoption of Green Energy ,[object Object]

4 in 10 Green Elites also say policy constraints and infrastructure issues (distribution, transmission, & storage) are major challenges to increased usageWhat do you think are the biggest challenges to widespread adoption of green energy? 1 2 3 4

Gen Pop Green Elites Cost of Electricity has Gone Up Since Last year Concern over cost may stem in part from recent increases in the cost of electricity ; 6 in 10 Americans and Green Elites say they are paying more this year for electricity than they did last year Over the last year has your electricity bill…?* *Over the last year has your electricity bill gone up a lot, gone up some, stayed basically the same, gone down some, or gone down a lot?

Key gap exists between willingness to pay for green energy and what they think it would actually cost ,[object Object]

Unsurprisingly, the gap ($29) is smaller for Green ElitesHow much more would you be willing to pay for electricity from green, renewable sources? How much more do you think electricity generated from green, renewable energy sources cost? 53% ($62) Green Elites Gen Pop 48% ($60) 53% ($62) $40+ gap 48% ($60) $29 gap 15% ($18) 25% ($31) 15% ($18) Avg. current bill ($117) Avg. current bill ($125) Willing to pay Willing to pay Expectedincrease Expectedincrease

Burson-Marsteller 2009 Green Power Progress Survey

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