About Senior marketing & PR professional with experience in managing projects, staff and agencies across multiple EU markets. 11-years financial services marketing & PR experience, both in agencies and in-house. Strategic thinker with the ability to develop and implement clearly defined business vision.
MARKETING & COMMUNICATIONS
ACQUISITION: overall commercial responsibility for online & offline client acquisition strategy. Instrumental in driving change within the established acquisition model. Devised new branding programmes which drove 200+% growth.
BRAND AWARENESS & TRIAL-DIGITAL: established partnerships with online media owners and affiliates to build awareness and trial. The ...