The document discusses strategies for online marketing and trade using social networking sites (SNS). It covers topics like using SNS to promote products, communication between buyers and sellers, exhibitions, knowledge sharing, and mobile networking. The history of marketing from face-to-face to internet is presented. The marketing mix and giving away promotional items on SNS are also discussed. Key success factors mentioned include the number of products, members, traffic, and sales.

1. SNS
Online Trade Center

2. 1

3. 1

4. convention
seller products shopping
online communication
buyer
people exhibition
networking trade culture
cyber promotion
knowledge information
mobile
1

5. convention
productsshopping
seller
onlinecommunication buyer
people exhibition
networking trade culture
cyber promotion
knowledge information
mobile
1

6. 2

7. Products Promotion
Networkin
Communication
g
2

8. Products Promotion
Marketing
Networkin
Communication
g
2

9. 3

10. History of
Marketing
3

11. History of
Marketing
Face to Face Newspaper Television Internet
3

12. 4

13. Marketing Mix
4

14. 5

15. 5

16. WHAT TO
GIVE AWAY
6

17. WHAT TO
GIVE AWAY
1.
2. SNS
6

18. WHAT TO
DO
7

19. WHAT TO
DO
1.
2. SNS
7

20. 8

21. 1.
2.
8

22. 9

24. Key Success Factor

25. 1
20,000
Products
Key Success Factor

26. 1 2
20,000 1,000,000
Products Members
Key Success Factor

27. 1 2
20,000 1,000,000
Products Members
Key Success Factor
50,000
Traffic
3

28. 1 2
20,000 1,000,000
Products Members
Key Success Factor
50,000 1,000,000,000
Traffic Sales
3 4