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MeGusta presentation



Presented in The Met Hoter - Thessaloniki in 7/19/2011 in Appcamp's demo night!

Presented in The Met Hoter - Thessaloniki in 7/19/2011 in Appcamp's demo night!



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  • Κατάστημα διασκέδασης!
  • Καταγράφει την πελατειακή κίνηση σε ένα κατάστημα
  • Συσκευές με GPSΚάθε συσκευή που έχει πρόσβαση στο ίντερνετ μέσω wi-fi
  • Κατατάσουμε αναλογα με τη βαθμολογία που τους έχουν δώσει άλλοι χρήστες
  • Πρόσβαση σε μητρώο με στοιχεία που αφορούν τους θαμωνες του καταστήματός τους.
  • Eg. Publish σε social networks -

MeGusta presentation Presentation Transcript

  • 1. MeGusta
    Loyalty for Royalty
    George Hatzinotas
  • 2. What have we achieved?
    We can track the presence and duration of stay of a customer into a venue!
  • 3. Overview
    We have created a platform-independent “check-in - check-out” mobile and web browser application addressed to:
    Social network users
    Venue owners
    Companies whose products or services target those users
  • 4. It is NOT the next Foursquare
    Foursquare = GPS
    Can NOT say if someone is actually present exactly where he claims or if he is still there
    Is only for GPS-enabled devices
    MeGusta = Wi-Fi
    We can say for sure if a user is present in a venue or not
    We address more users
  • 5. Why use MeGusta?
    We provide users with information about venues:
    Special offers for loyal customers
    List with other users in the venue
    List with friends in venues
    Recommends venues according to his preferences, ranked by users’ rating
    We give them access to special offers into specific venues
    Added value: Better prices in venues, live interaction with people into venues
  • 6. What is MeGusta for the venue owners?
    We provide the owners with a platform to set their venue’s special offers for MeGusta users, that can be obtained next time they check-in
    We appeal their customers to check-in again providing them with social interaction applications provided uniquely in their venue
    We provide them with a register of his customers’ info and check-ins
    Added value: Customer loyalty over his venue and new customers over new unique services
  • 7. What is MeGusta for other companies?
    We have effectively targeted their customers into a venue
    Companies can start campaigns through MeGusta, that will advertise their products or services to the customers of specific venues.
    We provide them with a platform to set special offers of their services - products for MeGusta users in specific venues
    Added value: We provide a new way of targeted advertisement and we build loyalty over their products - services
  • 8. Business model
    Νο competition!
    Free for the users
    Basic services free for the venue owners
    Loyalty building for venues 14.99€/year
    Customizable pricing for other companies’ campaigns according to:
    Venue coverage
    Cost per impression
    Cost per successful targeting
  • 9. Marketing strategy
    Community around the app
    Info website and blog
    Business contest
    Ennovation 2011 qualified for semi-finals
  • 10. Live demonstration
  • 11. MeGusta