Idea Crossing's presentation at Sex::Tech, Social Media Rockstars keynote panel, February 27, 2010.

1. Can a Prize Bring About New Innovations in Sexual Health?

2. A prize is an ‘Arthurian romance’ that makes people feel that they can participate in the quest for a solution. Geoffrey Moore, Author Crossing the Chasm What’s your Holy Grail?

3. “Skill-Based” competition = a challenge that requires intellectual agility (vs. physical talent or chance-to-win) Raw Refined Time Skill * Concepts or Ideas Products & Services Prototypes Conceptual Framework

5. Underdog Charles Lindberg wins

6. Within 18 months of his flight:

7. Passenger air travel increased 30x

8. Licensed aircraft increased 4X

9. Aviation stocks soaredHistorical Analog: The Orteig Prize (1919)

11. More than $100 million invested

12. 5.5B media impressions worth > $120M

14. Drove regulatory reformAnsari X PRIZE: Catalyst of the Prize Renaissance

16. 37 countries, 42 US states

17. 6 patents filed

18. Distributed network of more than 300 judges

19. Recognized by President Obama as an innovative, high-impact solutionRuckus Nation: Your idea could start a movement

21. Compelling web-optimized content

22. Global exposure, millions of media impressions

23. Promotion for Australia tourism

24. High ROI: $150k award + operational costsBest Job in the World

25. 400 350 300 250 200 150 100 50 0 1970 1975 1980 1985 1990 1995 2000 2005 Aggregate prize purse, prizes over $100,000 U.S. $ Millions Source: McKinsey dataset of 227 prizes worth $100,000 or more Recent Surge in Prize Funding

26. Source: McKinsey & Company Seven Ways that Prizes Deliver Change

27. Can a Prize Bring About Radical Innovations in Sexual Health? Why not?

28. A successful prize gets people to do what they want to do anyways – it just helps them to do it more successfully. Robert Sutton Behavioral Psychologist Thank You! Ryan Wilson ryan@ideacrossing.com