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SERGE JESPERS
Sr. Developer Evangelist, Adobe




serge@adobe.com
h p://webkitchen.be
@sjespers
ADOBE AND SOCIAL MEDIA




                         Photo credit: Coolcaesar / Wikipedia
ADOBE ENCOURAGES EMPLOYEES TO BLOG AND
BE ACTIVE ON SOCIAL MEDIA
JUST ABOUT EVERY PRODUCT TEAM ACTIVE ON
SOCIAL MEDIA
SUPPORT TEAM ACTIVE ON SOCIAL MEDIA


                                      Photo credit: Coolcaesar / Wikipedia
MY LOVE AND HATE RELATIONSHIP
      WITH SOCIAL MEDIA




                            Photo credit: Cayusa / Flickr
ME ON THE SOCIAL MEDIA MAP




                             Photo credit: Redgum / Flickr
Photo credit: Redgum / Flickr
Photo credit: Redgum / Flickr
HOW SOCIAL MEDIA CHANGED MY LIFE




                           Photo credit: Phillie Casablanca / Flickr
MY MORNING RITUAL IN THE PAST




                           Photo credit: Serge Jespers / Flickr
GET TO THE OFFICE AND CHECK MAIL




                             Photo credit: Gideon Tsang / Flickr
FRUSTRATED BY INBOX. GET COFFEE.




                              Photo credit: Doug88888 / Flickr
CHAT WITH COLLEAGUES IN COFFEE ROOM




                               Photo credit: Jaako / Flickr
MY MORNING RITUAL TODAY




                          Photo credit: Gideon Tsang / Flickr
GET TO THE OFFICE AND CHECK MAIL




                             Photo credit: Gideon Tsang / Flickr
FRUSTRATED BY INBOX. GET COFFEE.




                              Photo credit: Doug88888 / Flickr
CHAT WITH COLLEAGUES IN COFFEE ROOM?




                               Photo credit: Google Maps
CHECK SOCIAL NETWORKS TO SEE WHAT
FRIENDS / COLLEAGUES HAVE BEEN UP TO




                              Photo credit: Gerard Bierens / Flickr
HOW/WHY DO I USE SOCIAL MEDIA




                                Photo credit: Jez / Flickr
N T        K S
                                               L IN             AGES
                                      R AT
                                         E          M      E SS
                                       G       E CT
                                        D IR
                                            INSPI
                                          SH RATIO
                                   FI
                                               AR      N
                                      ND
                                     SH E L

         LE
                                         LO A



                      B
                                                  INK
                                                     S

        ARN
                 SPR
                      SR
                                           NG R
                                             L




     FRO
                                         OS
                                           T
                     EAD T


MO
                                               FR
                                                EN
                                                 IE
                                                    N
                       TEAK

  THE
                           I


RS
          HELP DEVE
                                                      DS
                          HE G                             EW
                                     N
                        A ING
                                                             S
                                       T

                       OOD W

      LOPERS
                                        O

                             ORD
                                               U C

                         Y NEWS
                                                  H
WHAT DO I LOVE?
 EASY
 INSTANT
 EVERYONE CAN SHARE
 THEIR OPINION

 TO THE POINT
 UNLIMITED REACH

               Photo credit: .reid. / Flickr
WHAT DO I HATE?
 EASY
 INSTANT
 EVERYONE CAN SHARE
 THEIR OPINION
LEMME EXPLAIN...


                      Photo credit: aka_lusi / Flickr
CHALLENGES IN SOCIAL MEDIA




                         Photo credit: Adamhenning / Flickr
THE WEB HAS NO BORDERS




                         Photo credit: Facebook
GEOLOCATION NETWORKS




                 Photo credit: Changua Coast Conservation Action / Flickr
Photo credit: Changua Coast Conservation Action / Flickr
MANAGING CONTENT ON SOCIAL NETWORKS
DO YOU KNOW WHERE YOUR CONTENT IS?
         AND DO YOU CARE?
SPAM! SPAM! SPAM!




                    Photo credit: Jisakiel / Flickr
NO EXPIRATION DATE




                     Photo credit: ram. / Flickr
Photo credit: Crystl / Flickr
THANK YOU

                                                          serge@adobe.com
                                                        h p://webkitchen.be
                                                                 @sjespers




Photo credit: Michael and Anna / Flickr   All images licensed under Creative Commons License

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