Business profile Douglas & Breitner

2. Inhoud
Introduction Douglas & Breitner
Douglas & Breitner services
Case studies
Customers
Contact details

3. Introduction
Who is Douglas & Breitner?
Douglas & Breitner is a leading provider of support and advice to Dutch
top 500 companies, specialized in guiding them through the Digital
Marketing landscape, helping them to improve efficiency and
effectiveness of e-commerce activities by optimal use of online
methodologies
Douglas & Breitner areas of expertise covers internet strategy
development, strategy implementation and online marketing
Our consultants have a proven 10+ year track record and broad
experience in online retail, both B2B and B2C, finance, media, energy
and travel

4. Introduction
Why Douglas & Breitner?
Strategic and pragmatical approach
Broad experience in e-business/e-commerce and consultancy
experience
Focus on return on investment and increase of e-commerce / social
Media value
Successful track record providing business consulting services to help
companies to achieve their e-commerce goals
Chosen by Hollands’ leading brands to deliver their e-commerce
ambitions

5. Douglas & Breitner services
Corporate e-commerce strategy Define business & (non)-
Engagement strategy functional requirements
Social Media strategy RFP-RFI guidance
Organizational planning Project Management
& capability research Selection of the right systems
and/or vendors
E-Channel strategy & planning
Improvement online acquisition & conversion
KPI Indexing methodology
E-campaign project management

6. Internet strategy development
Corporate e-commerce strategy
Define roadmap & activity planning
(Future) market analysis
Define online value proposition
Engagement strategy development
Define customer interaction model and e-marketing mix
Social media strategy development
Social Media / Reputation Management awareness workshops
Social Media / Reputation Management scan
Define Social Media or Reputation Management strategy
Organizational planning & capability research
Determine processes, organisation and competences that are
needed to succesfully execute the strategy

7. Implementation internet strategy
Define business & (non)-functional requirements
Translation of online value proposition to clear business
requirements
RFP-RFI guidance
Definintion of clear requirements on which procurement
decisions can be made
Project Management
Selection of the right systems and/or vendors
Definition of clear requirements on which potential vendors can
be assessed

8. Online marketing optimization
E-channel strategy & planning
Annual e-channel budgeting & forecasting
Improvement online acquisition & conversion
Review the overall effectiveness of online marketing,
identify improvement areas, improve cost to acquire
Execute Douglas & Breitner’s holistic customer conversion
model
KPI Indexing methodology
Douglas & Breitner’s online performance benchmarking tool
E-campaign project management
Implement, execute and monitor e-campaigns

9. Douglas Digital Marketing landscape landscape
& Breitner digital marketing
Planning Execution
Internet strategy Online campaign
Online campaign Pre-Acquisition Acquisition Conversion Retention
development development
development Conversio
n
Corporate e- Annual planning &
Marketing Strategy & Social Media Optimization of Holistic customer Touch strategy
commerce strategy budgeting
Planning Online online acquisition conversion model development
Competitor research Annual digital
Improvement online reputation activities Customer Development of
& benchmarking marketing plan
marketing effectivity management engagement loyalty programs
Business case Defininganalytics
Web success tactics
development metrics
Campaign project
Organizational management
planning & capability Performance Supporting processes
research reporting
KPI indexing methodology
Managerial processes
Define business & (non)-functional requirements
Project Management
RFP-RFI guidance
Selection of the right systems and/or vendors

10. Our customers a.o.

11. Contact details
Douglas & Breitner
Stephan Schroeders - Partner
T +31 (0)20 777 2435
M +31 (0)6 456 00 507
E stephan.schroeders@douglasandbreitner.com
Ito Toren P.O Box 94588
Gustav Mahlerplein 82-96 1090 GN AMSTERDAM
1082 MA AMSTERDAM
More background information:
W www.douglasandbreitner.com (Dutch)
Please visit our blog for opinions, insight and thoughts:
B www.online-marketing-leaders.com (Dutch)