One of the main goals of your business website should be to generate quality leads, because they provide the new business that keeps your company thriving.

1. Tips for Generating Quality Leads through Your Website
One of the main goals of your business website should be to generate quality leads, because they
provide the new business that keeps your company thriving. There are many strategies for generating
these leads, but not all of them will work equally well for your business. However, there are a few
strategies that reliably produce high quality leads. Following are six of the most important.
Encourage customer referrals
Referrals from satisfied customers provide some of the highest quality leads. These leads are
especially valuable, because customers familiar with your company are likely to recommend you to
people who actually need your products and services. In addition, people are generally responsive to
recommendations from people they know. As a result, the leads you receive from these referrals are
likely to be people who are already willing to convert into customers.
While you cannot force customers to refer your company, you can encourage them to do so. One
effective method is to offer referral rewards to customers who send leads your way. Knowing that
they can receive something of value to them (such as month of free cell phone service, for instance)
helps them remember to mention you to others. You can set up a way to report such referrals (like an
email, or an online form) to make it simple for people to report and for you to track the leads
generated by these referrals.
Reach out to new groups of potential customers.
Another method for generating quality leads from your website is to target new demographics. While
you may already be targeting specific groups of people with your marketing efforts, you should
consider the possibility that there may be other groups who would also benefit from your products
and services.

2. Discovering whether these groups exist and how best to target them may require the help of a
knowledgeable web marketing company. These professionals can guide you through the process of
researching new demographics and making the necessary adjustments to your marketing efforts and
online presence in order to reach these demographics.
Utilize search engine optimization.
SEO can play an important role in generating quality leads through your website. Search engine
optimization services can do so by increasing traffic to your website and by increasing the value of
that traffic. For instance, successful SEO techniques can improve your website's visibility in Google,
bringing in more traffic to your website. In addition, because these people will come because they
found you by searching for the products and services they need, they will be more likely to convert
into customers once they reach your site.
There are many SEO techniques you can use to create an uptick in the number of quality leads. For
instance, link building, keyword optimization, and content creation can all contribute toward a
successful SEO campaign. An experienced SEO company in Austin should be able to guide you
through the techniques that will be most productive for your website.
Create useful content.
Quality content is essential for generating quality leads because it positions your company as an
expert in your field. For instance, by creating a regularly maintained blog that offers consumers
relevant information about your field, you build a personal relationship with potential customers, who
will be more likely to come to you the next time they need the products or services you offer.

3. There are a number of ways in which you can create valuable content. For instance, you can create
content for publications that are already established as thought leaders within your field. You, or an
Austin online marketing company of your choice, can create and maintain blogs that regularly provide
consumers with relevant information. You may also engage in other types of content creation, such as
white papers and webinars.
The key to lead-generating content is to provide useful information that potential customers will enjoy
and trust. Doing so will bring them back to your company when they are ready to purchase products
and services in your field.
Make the most of social media.
Social media is another venue through which you can generate quality leads. In particular, LinkedIn
and Twitter tend to generate quality leads. LinkedIn is a valuable resource for leads, because it
consists of professionals who are already part of your field and therefore more likely to need the
products and services you have to offer.
Twitter is a valuable resource for lead generation because it allows you to directly promote your
products and services. In addition, its use of hash tags offers an effective way to attract attention to
your company's offerings and to build excitement around specific products, services, or promotions.
As you become more active in the social media world, you can add links on your website to places
where you participate in social media (for instance, a link to Twitter). These links will encourage
visitors to your site to explore and engage with your social media presence. An Austin SEO service
may be able to help you succeed in these fields, because social media is becoming an increasingly
important aspect of SEO.

4. Make your contact information accessible.
Finally, contact information is a vital way to encourage potential leads to reach out to you. Without
this information easily available on your website, visitors who would otherwise become leads may
choose to leave your site for a competitor's. As a result, it is important to include your contact
information on every web page. This information should include phone numbers, emails, and physical
addresses. In addition, a live chat option can provide a way for potential customers to reach out to
you in real time to have their questions answered.
Utilizing certain strategies can help to improve how well your website generates leads. If you need
help implementing these approaches to generate leads you can hire a professionals in web
development in the Austin area. Regardless of whether you hire professionals or try DIY SEO and
other DIY techniques, putting these strategies to use could help you garner more of the quality leads
your business needs.
WEBii.net is a 19 year old website development company in Austin, TX. We specialize in creating
custom websites, e-commerce sites, and SEO marketing campaigns for businesses and non-profits in
Austin and across the country. If you are considering a new website or want to improve your current
site’s visibility in search engines, contact WEBii today.