The urban consumer markets of India explored and dissected. …
The urban consumer markets of India explored and dissected.
Identification of markets and target consumers at the city level is becoming increasingly important in the wake of growing competition. The City Skyline of India, 2008-09 provides information on different kinds of consumers, market sizes, their income, savings and expenditure patterns. The top 112 cities are also ranked on the basis of “Economy” and “Reside in” indices. It also comprises people’s perception about their cities on education, health facilities, environment, entertainment and public facilities captured through a survey.
The product covers demography, age distribution, consumer markets – assets owned, socio economic classifications, consumer psychographics, income categories, earning potential, education, housing, safety, entertainment, environment, health, among others.
Your requirements of Consumer Market Research are addressed very effectively. The City Skyline of India is your key Market Research Resource for Urban India.
The pack comes with GUI navigation which allows the user to drill down to the districts via clickable maps.