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City Skyline of India

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The urban consumer markets of India explored and dissected. …

The urban consumer markets of India explored and dissected.
Identification of markets and target consumers at the city level is becoming increasingly important in the wake of growing competition. The City Skyline of India, 2008-09 provides information on different kinds of consumers, market sizes, their income, savings and expenditure patterns. The top 112 cities are also ranked on the basis of “Economy” and “Reside in” indices. It also comprises people’s perception about their cities on education, health facilities, environment, entertainment and public facilities captured through a survey.
The product covers demography, age distribution, consumer markets – assets owned, socio economic classifications, consumer psychographics, income categories, earning potential, education, housing, safety, entertainment, environment, health, among others.
Your requirements of Consumer Market Research are addressed very effectively. The City Skyline of India is your key Market Research Resource for Urban India.
The pack comes with GUI navigation which allows the user to drill down to the districts via clickable maps.

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  • 1. City Skyline of India 2008-09 Top 112 cities for economic opportunities and to reside in
  • 2. Importance
    • Cities – the 24 hour market place where people reside and trade
    • Complimentary relationship between dynamic and prosperous cities and human progress
    • People and businesses look for information on cities for investment, income, and for residing
    • Lack of relevant information about cities on consumer demographics, economic and market activity, financial indicators and relative rankings of cities in terms of growth rates
    • “ The City Skyline of India, 2008-09” identifies and provides relevant information about top 112 cities of India to reside, earn & invest.
  • 3. Who will Benefit? Market Strategist : I need to prioritize locations for greater marketing emphasis Zonal Manager: I need to identify right cities to appoint dealerships, prioritize efforts and motivate sales teams Knowledge Seeker : understand the vast Indian market and how its emerging Entrepreneur: I want more in-depth focus into different local markets than is currently available. - details urban areas to further identify where I need to expand our marketing and sales Sales Team : We want to identify locations where new efforts need to be started and old channels need to be strengthened
  • 4. Insights Mumbai has the highest urban household income but ranks second behind Delhi in urban household savings! Lucknow, and Thane make into top ten in terms of highest number of netizens Thiruvallur & Kanpur come in the top 15 cities ahead of even Alpha city Ahmedabad in terms of number of households staying in rented houses. Among potential elite cities Asansol, Patna and Jamshedpur have favorable economic condition to start a new business. Youthfulness index is high for cities like Surat, Ghaziabad, Patna, Meerut, Allahabad apart from the elite cities.
  • 5. … .more insights The top 10 earning cities earn more than 47% of the total earning (among 112 cities) while 85 cities earn merely 33 % of the total earning Mumbai with a high per capita income has a comparatively low savings rate, lower than that of Ahmedabad and Surat, for instance Cities in Punjab are low on the crime charts. 4 cities in Gujarat figure in the high crime cluster About 28 cities in the country have low gender equity index of which includes, Delhi, Surat, Mumbai and Kolkata
  • 6. What it contains
    • For the top 112 cities of India
      • It identifies top 112 cities of India on the basis of total market size
      • Includes all state capitals, including smaller ones
      • Includes sub-urban metros
    • Once identified, it categorizes cities on the basis of market size into
      • Alpha cities - The Elite Club of 10
      • Beta Cities - On-the-threshold cities
      • Gamma Cities - Upcoming cities
      • Delta Cities - Budding centers
  • 7. List of Indicators
    • Indicators –
      • Geographical classification and city categorization
      • Socio-economic classification – A, B, C, D and E
      • Demographics- household, population, child population, unemployment rate, recent migrants per 10,000 population, population across age-groups, workers
      • Consumer markets on assets, income, savings and market size.
      • Psychographics index
      • Annual Growth Rates relating to population, credit, deposit, employment, market size
      • Relative ranking of each city based on economy and reside in index.
      • Distribution of households across income categories - less that Rs 75000, Rs 75000 – 1.5 lakh, 1.5 – 3 lakh, 3 - 5 lakh, 5-10 lakh and above 10 lakh.
  • 8. List of Indicators (Contd.)
      • Earnings – employment & its growth, per capita income & savings
      • Financial and human capital flows – credit growth, migrant population, credit-deposit ratio
      • Public utilities, transport & safety
      • Internet usage
      • Circulation of vernacular newspapers
      • Credit to SSI
      • Crime incidences
      • People’s perception about their cities on education, health facilities, environment, entertainment and public facilities captured through a online survey .
      • Other miscellaneous indicators relating to immunization, road length, consumer price index and its growth in housing
  • 9. City Economy & Reside in index
    • Rank top 112 cities in India through two indices
      • City Economy Index
      • City Residing Index
    • Provides information on
      • Top city regions
      • Twins, suburbs
      • Sibling cities
  • 10. Data Sources
      • Apart from Indicus’ own primary surveys (both online and offline) on consumer behavior and their socio-economic characteristics, representative at the all India level, the other credible data sources being used to estimate such a diverse database on consumer markets are as follows:
      • Census of India, 2001
      • National Data Survey on Saving Patterns of Indians, National Accounts Statistics (CSO), Reproductive and Child Health Survey
      • National Sample Survey Organization's Surveys
      • RBI, Basic Statistical Returns
      • All India Council for Technical Education
      • Federation of Hotel and Restaurant Association of India (FHRAI)
      • Census Town Directory 2001
      • National Crime Research Bureau, Crime in India
  • 11. Our Patrons … ..growing by the day                            
  • 12. For query or placing orders please contact Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 Mob: 91-9810316976 E-mail: products@indicus.net www.indicus.net