The urban consumer markets of India explored and dissected. Identification of markets and target consumers at the city level is becoming increasingly important in the wake of growing competition. The City Skyline of India, 2008-09 provides information on different kinds of consumers, market sizes, their income, savings and expenditure patterns. The top 112 cities are also ranked on the basis of “Economy” and “Reside in” indices. It also comprises people’s perception about their cities on education, health facilities, environment, entertainment and public facilities captured through a survey. The product covers demography, age distribution, consumer markets – assets owned, socio economic classifications, consumer psychographics, income categories, earning potential, education, housing, safety, entertainment, environment, health, among others. Your requirements of Consumer Market Research are addressed very effectively. The City Skyline of India is your key Market Research Resource for Urban India. The pack comes with GUI navigation which allows the user to drill down to the districts via clickable maps.

1. City Skyline of India 2008-09 Top 112 cities for economic opportunities and to reside in

3. Who will Benefit? Market Strategist : I need to prioritize locations for greater marketing emphasis Zonal Manager: I need to identify right cities to appoint dealerships, prioritize efforts and motivate sales teams Knowledge Seeker : understand the vast Indian market and how its emerging Entrepreneur: I want more in-depth focus into different local markets than is currently available. - details urban areas to further identify where I need to expand our marketing and sales Sales Team : We want to identify locations where new efforts need to be started and old channels need to be strengthened

4. Insights Mumbai has the highest urban household income but ranks second behind Delhi in urban household savings! Lucknow, and Thane make into top ten in terms of highest number of netizens Thiruvallur & Kanpur come in the top 15 cities ahead of even Alpha city Ahmedabad in terms of number of households staying in rented houses. Among potential elite cities Asansol, Patna and Jamshedpur have favorable economic condition to start a new business. Youthfulness index is high for cities like Surat, Ghaziabad, Patna, Meerut, Allahabad apart from the elite cities.

5. … .more insights The top 10 earning cities earn more than 47% of the total earning (among 112 cities) while 85 cities earn merely 33 % of the total earning Mumbai with a high per capita income has a comparatively low savings rate, lower than that of Ahmedabad and Surat, for instance Cities in Punjab are low on the crime charts. 4 cities in Gujarat figure in the high crime cluster About 28 cities in the country have low gender equity index of which includes, Delhi, Surat, Mumbai and Kolkata

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