The study aimed to help provide insights into the following areas:
• Understanding the ice cream market in Dubai, UAE
• Understanding the usage and attitude of ice cream consumers in Dubai, UAE by conducting market research
• Identifying factors that drive the consumption and purchase of ice cream and map them according to their importance
• Understanding the latest trends and market leaders in the ice cream industry and trying to understand why a particular brand is preferred over the other.
Thorough market research revealed deep insights that helped us come out with recommendations for any premium ice cream brand wanting to enter or already existing in the Dubai market