1|PageMARKETING CURRUNT SCENARIO OF RETAIL RETAIL SECTORResearch Guide Research StudentMs. Meenakshi Nair Patel Keyur P.
2|Page MARKETING CURRENT SCENARIO OF RETAIL RETAIL SECTOR A Project Submitted for the certification of Programs in Business Skills By Patel Keyur P. NIS Academy, Vadodara A Division of NIS Sparta Ltd. A Reliance – Anil Dhirubhai Ambani Group Company Feb- 2011
3|Page CERTIFICATEThis is to certify that the research reported here has been carried out independently by PatelKeyur P. under the guidance of Ms. Meenakshi Nair as a certification of Programs in BusinessSkills and is her original and bonafide work.Mr. Somesh Khandelwal Ms. Meenakshi Nair (Director) (Research Guide)
4|Page MARKETING CURRENT SCENARIO OF RETAIL RETAIL SECTOR Batch code : MBA 1 Name of coordinator: Ms. Meenakshi Nair Name of student : Mr. Patel Keyur P. Date of submission : 26 Dec, 2011
5|PageAcknowledgementI owe a great many thanks to a great many people who helped and support me during the writingof this project.I would like to give heartily thanks to The NIS Academy, Baroda who have given us anopportunity to learn something practical apart from books by including the in-plant training inour MBA programme.My deepest thanks to Trainer, Ms. Meenakshi Nair the Guide of the project for guiding andcorrecting various documents of mine with attention and care. She has taken pain to go throughthe project and make necessary correction as and when needed. The preparation of this projectwould not have been possible without the valuable contribution of Ms. Meenakshi Nair.I give my sincere token of thanks to all my faculties, relatives and friends who have gathered methe wisdom of knowledge. This work is dedicated to my parents who have supported methroughout my study. I would also thank my Institution and my faculty members without whomthis project would have been a distant reality.
6|Page INDEX Sr.No. Content Page No. 1. Acknowledgement 5 2. Abstract 8 3. Global Retail Scenario 10 4. Indian Retail Scenario 12 5. Vadodara Retail Scenario 16 6. Research Methodology 17 Objective 17 Data Collection – 1. Primary Date 2. Secondary Data 17 Sampling 18 Limitations to the study 18 7. 1st Segment of Retail Industry 22 Food & Beverage-Introduction  Big Bazaar 24  Reliance Fresh 29  D-mart 34 8. 2nd Segment of Retail Industry 39 Clothing & Textile – Introduction  Pantaloons 41  Globus 50  Levi’s 54 9. 3rd Segment of Retail Industry 61 Consumer Durables– Introduction  Apple 62  LG 68  Samsung 74 10. 4th Segment of Retail Industry 80
8|PageAbstractRetailing is the sale of goods and services to the ultimate consumer for personal, familyhousehold use. A retailer is the final businessman in a distribution channel. Manufacturer sellsthe goods to wholesalers. Manufacturer can also appoint distributors. Wholesalers anddistributors sell the products to retailers who sell the products to consumers. So that consumersmay buy the products from him.There are four theories of retailing. Theory of natural selection in retailing is based on thefamous theory of Natural Selection in ―Origin of Species‖ by Charles Darwin. This can be statedas ‗retail types (or units), which best adjust to their environment, are most likely to survive.‘ Inthis theory environmental factors play major role in survival of retail type. Theory of the wheelretailing that an efficient innovatory from of retailing (Such as discounting) enters the marketand attracts the public by its new appeal. Growth and maturation occurs during which marketshares are increased, but trading- up occurs and finally the firms become high cost, high priceretailers once again vulnerable to the next innovator. General-specific-general cycle orAccordion theory describes the tendency for retail business to become dominated (alternatively)by generalists, then specialists and then generalists again.Over the last two decades fundamental changes have taken place in the global supply and localstructure of provision of British food retailing. Consumer lifestyles have also changed markedly.Despite some important studies of local interactions between new retail developments andconsumers, we argue in this paper that there is a critical need to gauge the cumulative effects ofthese changes on consumer behavior over longer periods. In this, the first of two papers, wepresent the main findings of a study of the effects of long-term retail change on consumers at thelocal level. We provide in this paper an overview of the changing geography of retail provisionand patterns of consumption at the local level. We contextualize the Portsmouth study area as alocality that typifies national changes in retail provision and consumer lifestyles; outline themain findings of two large-scale surveys of food shopping behavior carried out in 1980 and2002; and reveal the impacts of retail restructuring on consumer behaviors. We focus inparticular on choice between stores at the local level and end by problematising our
9|Pageunderstanding of how consumers experience choice, emphasizing the need for qualitativeresearch. This issue is then dealt with in our complementary second paper, which explores choicewithin stores and how this relates to the broader spatial context.‗The paper presents a sales forecasting model and tests the model on a sample of firms in theretail industry. The model distinguishes between sales growth due to an increase in the numberof sales-generating units and growth due to an increase in the sales rate at the existing units. Themodel accommodates different maturation processes in the sales rates, distinguishing betweenthose retail firms whose store sales rates take a long time to reach maturity and other firmswhose stores enjoy an early ‗fad‘ status but then experience declining sales rates.‘The retail business, in India, is estimated to grow at 13 per cent per annum from US$ 322 billionin 2006-07 to US$ 590 billion in 2011-12. The unorganized retail sector is expected to grow atabout 10 per cent per annum from US$ 309 billion 2006-07 to US$ 496 billion in 2011-12.Organized retail which now constitutes a small four per cent of retail sector in 2006-07 is likelyto grow at 45-50 per cent per annum and quadruple its share of total retail trade to 16 per cent by2011-12. The study, which was based on the largest ever survey of all segments of the economythat could be affected by the entry of large corporate in the retail business, has found thatunorganized retailers in the vicinity of organized retailers experienced a decline in sales andprofit in the initial years of the entry of organized retailers. The adverse impact, however,weakens over time. The study has indicated how consumers and farmers benefit from organizedretailers. The study has also examined the impact on intermediaries and manufacturers. Theresults are indicative of the mega-and-mini- metro cities around a limited number oforganized retail outlets. Based on the results of the surveys, the study has made a number ofspecific policy recommendations for regulating the interaction of large retailers with smallsuppliers and for strengthening the competitive response of the unorganized retailers.
10 | P a g eGlobal Retail ScenarioThanks to the bum economy, not many people are hitting the malls these days. But that hasn‘tstopped developers from building them bigger and better than ever. thThe latter half of the 20 Century, in both Europe and North America, has seen the emergence ofthe supermarket as the dominant grocery retail form. The reasons why supermarkets have cometo dominate food retailing are not hard to find. The search for convenience in food shopping andconsumption, coupled to car ownership, led to the birth of the supermarket. As incomes rose andshoppers sought both convenience and new tastes and stimulation, supermarkets were able toexpand the products offered. The invention of the bar code allowed a store to manage thousandsof items and their prices and led to just-in-time store replenishment and the ability to carry tensof thousands of individual items. Computer-operated depots and logistical systems integratedstore replenishment with consumer demand in a single electronic system. The superstore wasborn.On the Global Retail Stage, little has remained the same over the last decade. One of the fewsimilarities with today is that Wal-Mart was ranked the top retailer in the world then and it stillholds that distinction. Other than Wal-Mart‘s dominance, there‘s little about today‘s environmentthat looks like the mid-1990s. The global economy has changed, consumer demand has shifted,and retailers‘ operating systems today are infused with far more technology than was the case sixyears ago.Saturated home markets, fierce competition and restrictive legislation have relentlessly pushedmajor food retailers into the globalization mode. Since the mid-1990s, numerous governmentshave opened up their economies as well, to the free markets and foreign investment that has beena plus for many a retailer. However, a more near-term concern, has been the global economicslowdown that has resulted from dramatic cutback in corporate IT and other types of capitalspending. Consumers themselves have become much more price sensitive and conservative intheir buying, particularly in the more advanced economies.Indian retail market is the fifth largest retail destination; globally and owns the credit of beingranked as an attractive market for retail investment by AT Kearney‘s eighth annual Global RetailDevelopment Index (GRDI). Retail industry is the largest segment in India, employing about 8%of the workforce, and contributing more than 10% of the country‘s GDP. During the past decade,retail industries have built up strong lifestyle brands positioning themselves to cater to the tastesand preferences of their consumers and utilizing the increasing income of the end users. With theeconomy recovering faster than anticipated, there is a drastic change in the consumer spendingpatterns. The past three months have witnessed a growth in the retail segment. This is not merelydue to the festival season. The ―Global Powers of Retailing‖ list ranks global retailers accordingto total revenue. In 2010 the list reflects the revenue that was generated in 2009, which was theearly part of an intense global retailing recession. Despite that, the changes from the last GlobalPowers list are surprisingly not all that dramatic. Most of the world‘s largest retailers positioned
11 | P a g ein the top half of the list moved very little in their rankings, if at all. WAL-MART is still, by far,the largest retailer in the world. France‘s Carrefour is still #2. Germany‘s Metro AG overtook theUnited Kingdom‘s Tesco chain and claimed the #3 position on the list.
12 | P a g eIndian Retail ScenarioRetail in India is still at a very early stage. Most retail firms are companies from other industriesthat are now entering the retail sector on account of its amazing potential. There are only ahandful of companies with a retail background. One such company is Nilgiri‘s from Bangalorethat started as a dairy and incorporated other areas in its business with great success. Theirachievement has led to the arrival of numerous other players, most with the backing of largegroups, but usually not with a retail background. Most new entrants to the India retail scene arereal estate groups who see their access to and knowledge of land, location and construction asprime factors for entering the market.New retail stores have traditionally started operations in cities like Mumbai and Delhi wherethere has been an existing base of metropolitan consumers with ready cash and global tastes. Thenew perspective to this trend is that new entrants to the retail scenario should first enter smallercities rather than focusing entirely on the metro‘s. Spending power in India is not concentratedany more in just the 4 metros (Delhi, Mumbai, Chennai, and Kolkata). Smaller but upcomingcities like Chandigarh, Coimbatore, Pune, Ahmedabad, Baroda, Trivandrum, Cochin, Ludhiana,Simla etc will fast be catching up to the metro‘s in their spending capacity. Cities in south India have taken to the supermarket style of shopping very eagerly and so far themaximum number of organized grocery and department stores are in Chennai, Bangalore andHyderabad. The north has a long way to go to come up to par. International stores now prefer togauge the reaction of the public in these cities before investing heavily in a nation-wideexpansion. Milou, the Swiss children‘s wear retailer, recently opened up its first store inChennai, bypassing Delhi and Mumbai.Besides the urban market, India‘s rural market has just started to be seenas a viable option and companies who understand what the rural consumer wants will grow toincredible heights. The bulk of India‘s population still live in rural areas and to be able to caterspecifically to them will mean generating tremendous amounts of business.Business, specifically retail business must focus on the most important factor in the Indian mind-set----Value for Money. Indian consumers are ready to pay almost any amount of money for aproduct or service as long as they feel they are getting good Value for Money. This is oftenmisconstrued as being tight fisted or interested in lower priced and/or lower quality products.In the past decade, international companies entering India (Levi‘s, Pepe, Tommy Hilfiger, Marksand Spencer, Mango) have generally offered moderately priced to expensive items. They haveaimed for the upper-middle and rich classes of Indian society. These are consumers who travelabroad often and can buy these items overseas quite easily. Instead, international companiesshould be focusing on the lower and lower-middle classes of India. This is where the realpotential is, the aspirational class of consumers who want to lead a better lives and believe ineducation, hard work and absorb knowledge from every possible angle. The phenomenal success
13 | P a g eof Big Bazaar, Pantaloons version of Wal-Mart, is proof that there is enormous potential inproviding products and services to this class of consumers.Indians are very curious by nature and will try everything at least once before rejecting it. Theinitial success of KFC in India proved that Indians could make a success of most new venturesentering India but rejects a concept once they have tried and tested the offering and foundnothing worth going back for. The menu at KFC was rather boring and insipid to the Indianconsumer who is used to the innumerable combinations and permutations of street food. For theirsecond run in India, KFC re-thought its menu and has been very successful marketing at specificgroups within India, like the Punjabi‘s who have quite a history of loving the Chicken leg andhave made the Chandigarh outlet a huge success!A Company entering India cannot have just one game plan to apply to the entire country as thepeople, their tastes, the lifestyle, the budgets etc are all too divergent. International entrants mustenter each market specifically focusing only on that area to be successful.Metros: Delhi, Mumbai, Chennai and KolkataSecond rung but will soon outpace metros: Hyderabad, Bangalore, Ahmedabad, Gurgaon, Pune,BarodaSmall and developing fast: Chandigarh, Coimbatore, Trivandrum, Faridabad, Ludhiana, Cochin,Simla, MysoreINDIA – A Vibrant Economy & Resplendent Market· 4 th Largest economy in PPP terms after USA, China & Japan· To be the 3 rd largest economy in terms of GDP in next 5 years.· 2 nd fastest growing economy in the world.· The US $ 580 billion economy grew 8.2 percent in the year 03-04· Among top 10 FDI destinations· Stable Government with 2nd stage reforms in place· Growing Corporate Ethics (Labour laws, Child Labour regulations, environmental protectionlobby, intellectual and property rights, social responsibility).
14 | P a g e· Major tax reforms including implementation of VAT.· US $ 130 billion investment plans in infrastructure in next 5 years· 2 nd Second most attractive developing market, ahead of China· 5th among the 30 emerging markets for new retailers to enterA country with the largest young population in the world- over 867 million people below 45years of age!More English speaking people in India than of in the whole of Europe300 million odd middle class - the Real consumers - is catching the attention of the worldwith over 600 million effective consumers by 2010 India to emerge as one of the largestconsumer markets of the world by 2010.PRESENT INDIAN SCENARIO• Unorganized market: Rs. 583,000 crores• Organized market: Rs.5, 000 crores• 5X growth in organized retailing between 2000-2005• Over 4,000 new modern retail outlets in the last 3 years• Over 5,000,000 sq. ft. of mall space under development• The top 3 modern retailers control over 750,000 sq. ft. of retail space• Over 400,000 shoppers walk through their doors every week• Growth in organized retail on par with expectations and projections of the last 5 Years oncourse to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06GROWTH OF RETAIL SECTORRetail and real estate are the two booming sectors of India in the present times. And if industryexperts are to be believed, the prospects of both the sectors are mutually dependent on eachother. Retail, one of India‘s largest, has presently emerged as one of the most dynamic and fastpaced industries of our times with several players entering the market.Accounting for over 10 per cent of the country‘s GDP and around eight per cent of theemployment retailing in India is gradually inching its way toward becoming the next boomindustry.As the contemporary retail sector in India is reflected in sprawling shopping centers, multiplex-malls and huge complexes offer shopping, entertainment and food all under one roof, the concept
15 | P a g eof shopping has altered in terms of format and consumer buying behavior, ushering in arevolution in shopping in India. This has also contributed to large scale investments in the real estate sector with major nationaland global players investing in developing the infrastructure and construction of the retailingbusiness. The trends that are driving the growth of the retail sector in India are· Low share of organized retailing· Falling real estate prices· Increase in disposable income and customer aspiration· Increase in expenditure for luxury itemsCONCLUSIONThe government is now set to initiate a second wave of reforms in the segment by liberalizinginvestment norms further. This will not only favor the retail sector develop in terms of designconcept, construction quality and providing modern amenities but will also help in creating aconsumer-friendly environment.Retail industry in India is at the crossroads but the future of the consumer markets is promisingas the market is growing, government policies are becoming more favorable and emergingtechnologies are facilitating operations in India.And this upsurge in the retail industry has made India a promising destination for retail investorsand at the same time has impelled investments in the real estate sector.As foreign investors cautiously test the Indian Markets for investments in the retail sector, localcompanies and joint ventures are expected to be more advantageously positioned than the purelyforeign ones in the evolving Indias organized retailing industry.
16 | P a g eVadodara Retail ScenarioVadodara, also known as ‗Baroda‘. Is the third most-populated town in the Indian state ofGujarat after Ahmedabad and Surat? It is one of the four towns in the state with a population ofover 1million, the other being Rajkot and the two cities listed above. It is also known as thesayajinagari or sanskari nagari (cultural capital of Gujarat) vadodara or Baroda, formerly thecapital city of gaekwad state is situated on the banks of vishwamitri, river whose name derivedfrom the great saint rishi vishvamitra. It is located southeast of ahemedabad. It is administrativeheadquarters of vadodara district.Current retail scenario.Current Retail Scenario1. The retail in the city can easily be differentiated into the traditional or the old city areas andthe emerging areas.2. The wholesale markets and the established markets are located in the old city. which includenyaya mandir market, mandvi market, raopura, rajmahal road,mangal bazaar and dandiya bazaar.3. The emerging areas for commercial and retail purposes are the Rc Dutt road,Race Courseroad, alkapuri and the old padra road, where a majority of national and international brands canbe prominently seen4. The city has also witnessed tremendous retail growth in the posh race course and adjacentgotri road areas with developments like inox multiplex and Westside.5. Fatehgunj and karelibaug are also emerging destination with affluent and literate populationand proximity to the university area.Catchments vip road fatehgunj sama jetalpur road karelibaug university area alkapuri
17 | P a g eResearch MethodologyIntroduction:- There is an objective behind every activity has been done. There may be variousobjectives behind doing marketing research. The objectives may be to get the answer of thequestions like who buys such products. How often do they buy it? Etc. After deciding theobjective, the next step is the research purpose i.e. the method that will be used for the researchpurpose.The different methods for conducting marketing research are as follows…Kinds OF Methods:-1) pool methods2) Survey methods: a) Personal survey (Questionnaire) b) Mail survey c) Opinion Telephone survey3) Expert opinion methodIn my report, I have used personal survey method. The questionnaire was prepared keeping inview certain objectives.Reseach Objective:-―Marketing research is the systematic design, collection, analysis and reporting of data andfindings relevant to a specific marketing situation facing the company”. Philip Kotler
18 | P a g eSampling:- After deciding on the research approach and instruments, it is necessary to design asampling plan. This plan calls for three decisions:Sampling unit:- Who is to be surveyed? It should be defined in a research the target populationthat will be sampled. Once the sampling unit is determined, a sampling frame must be developedso that everyone in the target population has an equal chance of being sampled. To fulfill thispurpose, I had taken upper middle class & higher-class people as a sampling unit.Sampling procedure:- How should the respondents be chosen? To obtain a representative sample I had gonefor area sampling.Sample size:- How many people should be surveyed? Large samples give more reliable results thansmall samples. However, it is not necessary to sample the entire target population or even asubstantial portion to achieve reliable results. I had taken the sample size of 100people fromRajkot city.Contact Methods:-Once the sampling plan has been determined, it must be decided how the subject should becontacted: mail, telephone, personal, or on-line interviews. Therefore, for my research I hadselected personal interview (Questionnaire). As personal interviewing is the most versatilemethod, the interviewer can ask more questions and record additional observations about therespondent. Personal interviewing is the most expensive method and requires administrativeplanning and supervision than three, which is the big loophole of it.Communication Approach:The communication approach selected for this research study was face-to-face or direct.Questionnaire Design:The questionnaire was design keeping a view to the data sorting for the fulfilling for theobjective of research study. The wordings of the question are kept simple to generate the desireresponse. The questions are framed in such a way that it creates the interest in customers toquick response.Limitations To The Study:- Sample size of may not be sufficient to draw the accurate conclusion. Some important aspects affecting the consumer and preference of consumer in terms of features may not be covered on revealed in the questionnaire used
19 | P a g e Personal bias of respondents and in analysis and interpretation may become a constraint in revealing the true price. The findings are based on the research in Vadodara City only and thus the conclusions may not be true for other cities. Only high and high-middle income group has been surveyed, so the preference of other income groups cannot be judged.Retail Key Players in Vadodara City:-Retailing is emerging as a sunrise industry in India and is presently the largest employer afteragriculture. In the year 2004, the size of Indian organized retail industry was Rs 28,000 Crore,which was only 3% of the total retailing market. Retailing in its present form started in the latterhalf of 20thCentury in USA and Europe and today constitutes 20% of US GDP. It is the3rd largest employer segment in USA. Organized retailing in India is projected to grow at the rateof 25%-30% p.a. and is estimated to reach an astounding Rs 1, 00,000 Crore by 2010. Thecontribution of organized retail is expected to rise from 3% to 9% by the end of the decade. Theprojection for the current year i.e. 2005 is Rs 35,000 Crore. In India it has been found out that thetop 6 cities contribute for 66% of total organized retailing. With the metros already beenexploited, the focus has now been shifted towards the tier-II cities**. The retail boom, 85% ofwhich has so far been concentrated in the metros is beginning to percolate down to these smallercities and towns. The contribution of these tier-II cities to total organized retailing sales isexpected to grow to 20-25%. In the year 2004, Rs 28,000 Crore organized retail industry hadClothing, Textiles & fashion accessories as the highest contributor (39%), where as health &beauty had a contribution of 2%. Food & Grocery contributed to 18% whereas Pharma had acontribution of 2%.
20 | P a g e List of Retail Key PlayersFood and Beverages -Big Bazaar, Reliance Fresh and D-Mart.Clothing and Textiles -Pantaloons, Globus and Levi’sConsumer Durable -Apple, LG and SamsungJewelry and Watches -Fastrack, Titan and C.H jewelersHome Décor -Style Spa, Red Earth Furniture and @Home
22 | P a g eFood and BeverageIntroduction:-F&B is a common abbreviation in the United States and Commonwealth countries, includingHong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," whichis the sector/industry that specializes in the conceptualization, the making of, and delivery offoods.The largest section of F&B employees are in restaurants and bars, including hotels, resorts, andcasinos. For more information reference "Food and Beverage Underground", Food and beverages directory is an information resource on the leading manufacturers andsuppliers of food and beverages in India. The web guide on foods and beverages intends topresent rich information on the various dealers of foods products and beverages in India.Also presented below is a website listing of Indian companies engaged in the manufacture andsupply of food products and beverages such as tea, coffee, sugar, fruits, vegetables, spices, milkpowder, soft drinks, etc.Access the websites listed under the Food and Beverages directory to get information likeproduct range, price list, quality parameters, company profile and contact details.Current scenario of food and beverages in IndiaIndia‘s Food Revolution will guarantee an agriculture diversification along with providing hugeinvestments in the food processing sector. The economics of the food industry has been changingdue to the easy access of multinationals, rise of commodity branding and low cost of technology.The augment of regional players venturing into categories, where entry barriers are low, a boomin the Indian FMCG (fast moving consumer goods) markets and the rising need for theseproducts are the main causes for growth and expansion in the food business. Owing to thestructural changes in the Indian Economy, the Indian agriculture is in the run for an exemplarshift.Current news:Food inflation rises marginally due to high prices of pulses, milkSaturday, April 03, 2010 08:00 ISTOur Bureau, New DelhiThe latest wholesale price index (WPI) showed that the food inflation has increased marginallyto 16.35 per cent for the week ended March 20 mainly on account of high prices of pulses andmilk.
23 | P a g eFollowing are the increases in prices of some essential food items over the 52-week period:● Pulses: 31.55 per cent● Milk: 18.74 per cent● Wheat: 13.54 per cent● Fruits: 10.06 per cent● Cereals: 10.04 per cent● Rice: 7.36 per cent● Vegetables: 0.62 per cent● Potatoes: (-) 12.20 per cent● Onions: (-) 13.38 per cent―The overall inflation has been relentlessly rising and was at 9.89 per cent in February, up from8.56 per cent in January. The rise in inflation has been mainly attributed to high food inflationand the recent hike in fuel inflation after the increase in excise and customs duty on petrol anddiesel,‖ industry expert analyses.Sugar production likely to touch 18.5mtSaturday, April 03, 2010 08:00 ISTOur Bureau, New DelhiIndia was likely to produce 18-18.5 million tons of sugar this year, a leading industry body said,raising the forecast by 7-10%. But analysts say the country still needs to import 2-3 mt of sugar.Earlier agriculture minister Shared Power had stated that the country would produce more than17mt of sugar in 2009-10. Analysts said despite higher output estimates, the country needed to import another 2-3 milliontonnes, although expectations of fresh purchase by India would not lead to further spike in globalprices. Indian mills imported more than 5mt of sugar in the year to September 2009 to overcomea shortage after 2008-09 output fell 44 % to 14.7mt due to lower cane availability. An acuteshortage helped domestic prices double last year, encouraging higher cane plantation.
24 | P a g e  Big BazaarBig Bazaar – “Is se sasta aur accha kahinnahi”
25 | P a g eLocationSeven Seas Mall, Near Diamond Jubilee Girls Hostel, Opposite Arvind Baugh, FatehgunjVadodara, Gujarat 3900020265 3926902.HistoryThere was a time not so long ago that large department stores were a completely foreign conceptin India -- but not anymore. The Big Bazaar is one such department store to have set up shopacross the country. Since its first outlet opened in Kolkata in late 2001, the Big Bazaar hasspread to towns and cities at an alarming rate.These multi-level shopping meccas stock everything from food to fridges, and cookware toclothes. However, the Big Bazaar isnt your ordinary department store. Its been especiallydesigned to appeal to the Indian consumer. You may be thinking, what does that mean? In short,organized chaos.With a slogan of "Is se sasta aur accha kahin nahi!" ("Nowhere cheaper or better than this!"),the Big Bazaar targets itself directly at the average Indians love of following the crowd andscrambling for a good discount.You wont find neatly ordered aisles at the Big Bazaar. Instead,stores are laid out to replicate a market environment, with items all thrown in together.Promotions such as "Sabse Saste Teen Din" (Cheapest Three Days) and "Purana Do, Naya Lo"(Give Old, Take New) result in shoppers flooding the stores, to the point that some stores havebecome so overcrowded theyve had to close.If you visit the Big Bazaar in the daytime during the week, it is possible to have a deceptivelypleasant and hassle free shopping experience.
26 | P a g eHowever, dont make the mistake of going there during a sale, on holidays, evenings, or onSunday. When I did this, I had to wait for almost an hour just to be served at the checkout.Forget about getting the all items I wanted, I was happy to get out of there in one piece!Ive also found that the full price is all too often charged on sale items, so do check your receiptto make sure that discounts have been properly recorded.Vision and Mission"TO SPEARHED HIS COMPANY TO BE THE FINEST AND THE MOST PREFERRED CHAIN IN RETAILING”
27 | P a g eProduct:- Big Bazaar offers a wide range of products which range from apparels, food, farm products,furniture, child care, toys etc of various brands like Levi‘s, Allen solly, Pepsi, Coca-Cola, HUL,ITC, P&G, LG, Samsung, HP, Nokia etc.Price:-The pricing objective at Big Bazaar is to get ³Maximum Market Share´. Pricing at Big Bazaar isbased on the following techniques:ValuePricing (EDLP ± Every Day Low pricing): Big Bazaar promises consumers the lowest availableprice without coupon clipping, waiting for discount promotions, or comparison shopping.Promotional Pricing: Big Bazaar offers financing at low interest rate. The conceptof psychological discounting (Rs. 99, Rs. 49, etc.) is also used to attract customers. Big Bazaaralso caters on Special Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja).Diff erentiated Pricing: Differentiated pricing i.e. difference in rate based on peak and non-peakhours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used byBig Bazaar. e.g. Wednesday Bazaar.Place:-The Big Bazaar stores are operational across three formats ² hypermarkets spread over 40,000-45,000 sq ft, the Express format over 15,000-20,000 sq ft and the Super Centers setup over 1 lack sq ft. CurrentlyBig Bazaar operates in over 34 cities and towns across India with 116 stores. Apart from the Metros thesestores are also doing well in the tier II cities. These stores are normally located in high trafficareas. Big Bazaar aims at starting stores in developing areas to take an early advantage before thereal estate value booms. Mr. Biyani is planning to invest around Rs 350 Crore over the next one yearexpansion of Big Bazaar. In order to gain a competitive advantage Big Bazaar has also launched awebsite. www.futurebazaar.com, which helps customers to orders products online which will bedelivered to their doorstep. This helps in saving a lot of time of its customers.Promotion:-The various promotion schemes used at Big Bazaar include: ‗Saal ke sabse saste 3 din‘ Hafte ka sabse sasta din ³Wednesday bazaar´
28 | P a g e Exchange Offers ³Junk swap offer´ Future card(3% discount) Shakti card Advertisement (print ad, TV ad, radio) Brand endorsement by M.S Dhoni and Asin.People:- Well trained staff at stores to help people with their purchases Employ close to 10,000 people and employ around 500 more per month. Well-dressed staff improves the overall appearance of store. Use scenario planning as a tool for quick decision making multiple counters for payment, staff at store to keep baggage and security guards at every gate, makes for a customer- friendly atmosphere.Process:- Big Bazaar places a lot of importance on the process right from the purchase to thedelivery of goods. When customers enter the stores they can add the products they which topurchase in their trolley from the racks. There are multiple counters where bill can be generated for purchasesmade. Big Bazaar also provides delivery of products over purchases of Rs. 1000.Physical Evidence:- Products in Big Bazaar are properly stacked in appropriate racks. There are differentdepartments in the store which display similar kind of products. Throughout the store there areboards/written displays put up which help in identifying the location of a product. Moreover boards are put upabove the products which give information about the products, its price and offers. Big Bazaar stores arenormally µU shaped¶ and well planned & designed
29 | P a g e  Reliance FreshReliance Fresh – “Growth Through Value Creation”
30 | P a g eLocationAlkapuri, Vadodara – 390007HistoryReliance Fresh is the convenience store format which forms part of the retail business ofReliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest inexcess of Rs 25000 corers in the next 4 years in their retail division. The company already has inexcess of 560 reliance fresh outlets across the country. These stores sell fresh fruits andvegetables, staples, groceries, fresh juice bars and dairy products.A typical Reliance Fresh store is approximately 3000-4000 square. Feet and caters to acatchment area of 2-3 km.Post launch, in a dramatic shift in its positioning and mainly due to the circumstances prevailingin UP, West Bengal and Orissa, it was mentioned recently in news dailies that, Reliance Retail ismoving out of stocking fruits and vegetables. Reliance Retail has decided to minimize itsexposure in the fruit and vegetable business and position Reliance Fresh as a pure play supermarket focusing on categories like food, FMCG, home, consumer durables, IT and wellness,with food accounting for the bulk of the business.The company may not stock fruit and vegetables in some states. Though Reliance Fresh is notexiting the fruit and vegetable business altogether, it has decided not to compete with localvendors partly due to political reasons, and partly due to its inability to create a robust supplychain. This is quite different from what the firm had originally planned.When the first Reliance Fresh store opened in Hyderabad last October, not only did the companysaid the store‘s main focus would be fresh produce like fruits and vegetables at a much lower
31 | P a g eprice, but also spoke at length about its ―farm-to-fork‘‘ theory. The idea the company spokeabout was to source from farmers and sell directly to the consumer removing middlemen out ofthe way.Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trends, Reliance Footprint, RelianceWellness, Reliance Jewels, Reliance Timeout and Reliance Super are various formats thatReliance has rolled out.To cater to the growing appetite for meat among Indians, Reliance Fresh is planning separatenon-vegetarian section within its Reliance Fresh stores. The non-veg food is most likely to besold from its ―Delight‖ brand of stores selling premium grocery. Company executive have beenquoted in a South India based business daily that the stores would have separate sections for vegand non-veg foods with dedicated staff to handle both kinds of foods. ―We are aware of thesensitivity of consumers and will take measures to ensure that both food types are kept apart‖,the executive was said, perhaps referring to the strict vegetarian habits of many Indianconsumers.There are 15 Delight stores in Chennai and Delhi and the plan is to have 50 stores in major citiesby the middle of 2008. Apart from non-vegetarian ready-to-cook items such as chicken, salami,sausages, ham, kebabs and others, the Delight stores would also sell Reliance branded butter andGhee.The company has invested an unspecified amount in providing cold-chain support to reach non-vegetarian food items from the butcher or meat-processing plants to the Delight stores and keepit consumer-ready.Non-vegetarian food consumption is rapidly growing in India where a significant part of thepopulation is vegetarian. In fact, the changing eating habits of urban Indians has takennutritionists by surprise. Fast foods which are largely chicken based are doing roaring business inIndia.An offshoot of the rising meat consumption is that prices of lamb and chicken have raised 15%-20% in the past few months.
32 | P a g eProduct:-It has Food Bazaar, which offers a wide variety of groceries, fresh and frozen foods, home andpersonal care products& a lot more. Fresh produce comes from their own distribution center.Also it offers a wide range of products likeVegetables,Bakery products,Packaged foods,FruitsCornsCerealsCold drinksBaby foodPrice:-Price range is different for the different products but it is cheaper than the local vendors andkirana stores. Mostly a person will find the products Rs. 1 to Rs 5 cheaper in store.Place:-Distribution and warehousing facilities are well managed so that sort of goods can be avoidedPromotion:-As promotion strategy they announce the offers on speakers in store as well as the offers are alsoavailable in respective departments.People:-RF is having less staff but they are very well experienced in handling the customer. Staffs aregiven uniforms which gives the store a good look.Process:-
33 | P a g eDisplays of food items make the shopping easier. Trolleys and baggages are given for shoppingfor comfortable shopping.Physical Evidence:-The details of foods and facts of the discount offers are well explained to the shopper.
34 | P a g e  D-MartD-Mart – “Daily Discounts…. Daily Savings….!!”
35 | P a g eLocationNr H P Petrol Pump, Raneshwar Mahadev Cross Road,Vasna Road, Vadodara – 390015HistoryIts Full form is Dolphin Mart.Dolphin Group was established in 1990 as essentially as an international trading house. Over theyears the group has diversified into other areas of businesses. Presently, Dolphin Group consistsof 11 companies engaged in Manufacturing, Retailing, Construction, and Finance & Leasing.During the time, Dolphin has established its offshore operations in RUSSIA AND UKRAINEand associate Liaison offices in Amsterdam (Holland) & Kabul and Afghanistan.365 day Discount.
36 | P a g eProduct:-Available foods and beverages:Packaged foods- kellogs chokos, packaged Rice, Sugar, Tea, Corn Flakes, wafers, Chevda,Spices, Available in Different weights.Cold drinks of leading companies as well as local cold drink are also available.Fast foods like Puff, Burgers, packaged biscuits, Toasts are available in different volumes.Fresh Vegetables- which is purchased from the local farmers.Price:-Price range varies for different products. Prices are targeted towards the Middle class people ofthe city. Seasonal pricing and price flexibility is seen in the products prices.Place:-very important to make the products available to each and every customer. For this purpose thesupply chain management is managed by the store. The vegetables are supplied from the localfarmers as well as Khetvadi Utpann Bazaar Samiti.Market coverage is selective as the middleclass people are more often shops a lot. Order processing and reverse logistic are wellmaintained.Promotion:-The store is giving the offers and schemes for the perishable goods and packaged foods. Thisconverts footfalls into selling.People:- Staff is well experienced but it needs to improve a lot. To manage the customers well onlyappearance is not enough they need to improve the skills.
37 | P a g eProcess:-The purchasing area is very wide but day by day its becoming congested due to increase inproducts. It is needful to make the merchandise hassle free. The shopper has to roam a lot fordifferent products.Physical Evidence:-The offers and schemes are very well displayed beside the products.
38 | P a g e Comparisons of 7P’sF&B Price Place Product Promotion People Process Physical (Rs.) EvidenceBig Bazaar 5-45k 7seas Food & Posters, 55-60 M-S Pleasant Mall Beverage Newspapers, Ambiance s FM Radio, TV AdsReliance 4- alkapuri Food & Posters, 25-30 M-S Pleasantfresh 500rs. Beverage Newspapers, Ambiance s FM Radio, TV AdsD-Mart 5-15k Vasana Food & Newspaper & 40-42 M-S Pleasant Beverage FM Radio Ambiance s
39 | P a g eClothing and TextileIntroductionHumans often wear articles of clothing (also known as Apparel, dress, garments or attire) onthe body. In its broadest sense, clothing includes coverings for the trunk and limbs as well ascoverings for hands (gloves), feet (shoes, sandals, boots), and head (hats, caps).Articles carried rather than worn (like purses and umbrellas) normally count as accessories ratherthan as clothing.Humans also decorate their bodies with makeup or cosmetics, perfume, jewelry and otherornament; cut, dye, and arrange their head and body hair (hairstyle), and sometimes their skin(tattoo, scarifications, piercing). All these decorations contribute to the overall effect andmessage of clothing, but do not constitute clothing per se.People wear clothing for functional and/or social reasons. Clothing protects the body; it alsodelivers social messages to other humans. History of clothing and textiles
40 | P a g e Ladies making silk, early 12th century painting by Emperor Huizong of Song (a remake of an8th century original by artist Zhang Xuan), illustrates silk fabric manufacture in China.Clothing and textiles have been enormously important throughout human history—so have theirmaterials, production tools and techniques, cultural influences, and social significance.of woven, knitted, knotted (as in macrame) or tufted cloth, or a non-woven fabric (a cloth madeof fibers that have been bonded into a fabric, e.g. felt).Many textiles have been in use for millennia, while others use artificial fibers and are recentinventions. The range of fibers has increased in the last 100 years. The first synthetics were madein the 1920s and 1930s.Textiles can be made from a variety of materials.Clothing and TextilePantaloons- VadodaraGlobus- VadodaraLevi‘s- Vadodara
41 | P a g e  Pantaloons Pantaloons – “Fresh Fashion”
42 | P a g eLocationBasment, ManoramaRaopura, Vadodara, Gujarat 390001Race Course Road,Vadodara- 390007.Phone. : (0265) 6620668, 2386001.Pantaloon Retail (India) Limited, is India‘s leading retailer that operates multiple retail formatsin both the value and lifestyle segment of the Indian consumer market. Headquartered inMumbai (Bombay), the company operates over 16 million square feet of retail space, has over1000 stores across 73 cities in India and employs over 30,000 people.The company‘s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, auniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touchand feel of Indian bazaars with aspects of modern retail like choice, convenience and quality andCentral, a chain of seamless destination malls. Some of its other formats include Brand Factory,Blue Sky, all, Top 10 and Star and Sitara. The Company also operates an online portal,futurebazaar.com.Future Value Retail Limited is a wholly owned subsidiary of PantaloonRetail (India) Limited. This entity has been created keeping in mind the growth and the currentsize of the company‘s value retail business, led by its format divisions,Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India‘s leadingbusiness houses with multiple businesses spanning across the consumption space. While retailforms the core business activity of Future Group, group subsidiaries are present in consumerfinance, capital, insurance, leisure and entertainment, brand development, retail real estatedevelopment, retail media and logistics.
43 | P a g eLed by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet ofretail space in 73 cities and towns and 65 rural locations across India. Headquartered in Mumbai(Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stockexchanges. The company follows a multi-format retail strategy that captures almost the entireconsumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons,a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marqueebrand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indianbazaars with the choice and convenience of modern retail. The group‘s specialty retail formatsinclude supermarket chain - Food Bazaar, sportswear retailer - Planet Sports, electronics retailer- eZone, home improvement chain -Home Town and rural retail chain - Aadhaar, among others.It also operates popular shopping portal - www.futurebazaar.com.Future Group believes indeveloping strong insights on Indian consumers and building businesses based on Indian ideas,as espoused in the group‘s core value of ‗Indianness.‘ The group‘s corporate credo is, ‗Rewriterules, Retain values.‘
44 | P a g ePRODUCT:-PRODUCTS AND STORE LAYOUTA pantaloon follows a free form store layout. No particular format is followed anything is placedanywhere but strategically. Pantaloons fall under following categories- Departmental stores,Malls, E-retailers Here when it comes to arranging the clothes, same type of clothes are put uptogether in different sizes so that same clothes are available for every size at one point only.Second Level First level Ground LevelMen’s Occasion’s Wear Spring (Designer wear for Ladies Formal men and women)Ladies FormalMen’s Formal Ladies Ethnic Ladies DenimMen’s Ethnic Night ware and Lingerie Cosmetics and FragrancesDenim Wear Kids Wear Fine JewelleryMen’s Casuals Infant Necessities Blue Sky (Sunglasses and Watches)Active Wear , Sporting Goods Toys Fashion AccessoriesTeen Boys Footwear Customer Service DeskMen’s Washroom Ladies Wash RoomDrinking Water Drinking Water
45 | P a g eCategories and Private Label Categoryprivate labelsserial no.1 Pantaloon Trousers Men‘s Wear2 Bare Denim Jeans, Knitwear, gabardine, jackets, and other accessories.3 John Miller Shirts4 Shrishti Ladies wear5 Scotsville Winter wear, sweaters and blazers6 Scotsville Ladies western wear7 Annabelle Ladies western wear, formal wear8 Agile Sports wear9 Mix n match Buying separates and combining10 Honey Western wear brand for young girls11 Akkriti Men‘s ethnic wear12 Lombard Classic English formal wear13 Trishaa Stitching salwarkammez14 UMM Trendy sports and utility wear15 Ghagroos Men‘s Ethnic wear16 Remanika Ladies wear, kurties17. Urban Yoga Men‘s wear18. Jealous Girls wear
46 | P a g ePRICE:-Pantaloons visual merchandising is creative, innovative and outstanding which can be seen from itsown in house private brands such as John Miller.All the merchandise is placed at both 360 degree and 180 degrees.The new launched products are showed by prominent color back ground.Window display is highly interactive for impulsive buyer.Price range is average.PLACE:-Store locationThe location of a retail store occupies an important place in retail strategy. It not only conveys theimage of the store, but also influences the merchandise mix and the interior layout of the store. Whilethe merchandise mix can be changed and prices can be adjusted, it is difficult to change the decisionon store location.TrafficThe traffic – pedestrian as well as vehicular – that passes the site is an important determinant of thepotential sales that can be generated from a store. A pantaloon is known to have good parking spacewherever it‘s located.Accessibility of the marketAccessibility of a market is defined in terms of the availability of public transport and road/localtrains connections to the markets. It is mostly located in posh locality in the center of the city. Furtherthe easy availability of transport facilitates makes the location really accessible for shopping.VisibilityA pantaloon is situated very close to the main road. Pantaloons being a three floor building havegreat visibility. To enhance the visibility pantaloons has put its sign board on the top of the building.Total number of stores and the type of stores that exist in the area
47 | P a g eIts presence area encompasses stores like Lifestyle, Trent; Adidas….which directly compete withPantaloons. This is really disadvantageous for Pantaloons.PROMOTION:-Benefit schemesGreen Add on CardsYour Green Card benefits can now be shared with members of your family. Apply for an Add-oncard today. Let your family also be entitled to direct discount and other privileges that we have tooffer. A 1 and 3 star member is entitled to have 1 add-on card. However a 5 and 7 star member isentitled to have 2 add-on cards.Green DaysExclusive Green Card shopping day give you a preview of End Of Season Sale, so that you arefirst to get hold of the latest merchandise.Green ChannelOur special billing counter is open to all Green Card members during End of Season sale. Nowyou can avoid the rush at the regular billing counter.Green Offers &PromotionsThese are exclusive shopping offers sent to you on a regular basis. Just flash your Green Cardand claim the special offers and promotions. At times, offers open to all customers are furtherenhanced for our esteemed Green Card members.Green Service DeskFor all your queries, information and services, contact the Green Service Desk at any PantaloonStore.
48 | P a g eGreen ExchangeRelax! Now you can exchange your products within 60 days of purchase. (90 days for Seven Starmembers) Benefits 7 star 5 star 3 star 1 star Gift Voucher Discounts on all worth Rs. 200/- subsequent 10% 7.5% 5% on new Purchases enrolment Upgrade Upgrade Upgrade Kit Upgrade Kit Welcome Kit Enrolment Kit Add-on Card to 2 2 1 1 Family Members End of Season Yes Yes Yes Yes Sale Preview Green Channel Yes Yes Yes Yes Yes - around Yes - the year Green Drop around except End No No the year of Season Sale Green Exchange 90 days 60 days 60 days 60 days Green Service Yes Yes Yes Yes Desk Green offers & Yes Yes Yes Yes Promotions
49 | P a g ePromotion Strategy:-Hoardings:Pantaloon puts its hoarding at prime locations, featuring the upcoming Fashion events or its brandambassadors who are generally eminent celebrity.Category manager plans promotions / brand or product building schemes. The category manageridentifies slow movers and also disposal plan for the same.PEOPLE:-Staff is very well trained and educated. They know who the customers are and how to fell themcomfortable while shopping. Well groomed staff gives the store a pleasant look.PROCESS:-The process of orders, returns, dispatch and purchasing are handled very carefully. It is crusial tomake the customers satisfied with the shopping.PHYISCAL EVIDENCE:-The offers and discounts are well explained in written and announced on the speakers. Thepamphlets are given at the entries.
50 | P a g e  Globus Globus – “Fashion for a changing world”
51 | P a g eLocationShop No 5 to 14, Seven Seas Mall, Near Punjab National Bank,Fatehgunj, Vadodara - 390002.Phone. : (0265) 26456701, 26456702, 26456703.AboutGlobus is a retail clothing store, based in Mumbai, India. Its part of the Rajan Raheja group. Thechain store has recently launched 150 stores in India. Kareena Kapoor has become the brandambassador, and plans to launch her own clothing line with the store. Tag Line of Globus “FASHION FOR A CHANGING WORLD” ―Globus Stores Pvt. Ltd. was formed to contribute in the revolution sweeping the retail industry. Achieve customer delight by offering quality products and services through a process of continuous innovation and adaptation.‖
52 | P a g eProduct:- Handbags from La Belle and Carlton London. Footwear from Enroute and Carlton London. Accessories from Globus. Kids wear from Daffodils, Lilliput, Barbie, Cat moss and Ruff. Men wear from Flying machine, Spykar, Indian Terrain, Provogue, US Polo, Pepe Jeans, Mufti and Proline.Price:-Affordable garments that are trendy and fashionable and keeps pace with the changing trends.Place:- Globus has currently 25 stores across 14 cities and towns in India. It wants to establish Globus as synonym for young and trendy fashion and therefore it has many more stores to come.Promotion:- Globus promotes through newspaper, magazines and hoardings Along with fashion weeks and Kareena Kapoor endorsing the brand and also its summer, winter collections and sale.People:- Globus emphasizes and values its consumers the most. At the same time it makes it staff highly trained so that they can give assistance to the people. It lays stress on long term relations. And thus value each and everyone associated to them.
53 | P a g eProcess:- The focus of Globus is always on maintaining an edge in fashion and to keep sharpening their offerings. Thus they try and adopt a process which is full of research and innovation that best serves the customers.Physical Evidence:- Globus believes on the saying, ―product gets the customer to your store the first time, but service ensures he comes back again‖ Thus it ensures quality services to the customers.
54 | P a g e  Levi’s Levi’s – “A style for every story”
55 | P a g eLocationGf 4 Center square mall,Genda Circle, Vadodara, Gujarat 3900250265 2305603HistoryLevi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for itsLevis brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria,Germany to San Francisco, California to open a west coast branch of his brothers New York drygoods business. Although the company began producing denim overalls in the 1870s, modernjeans were not produced until the 1920s. The company briefly experimented (in the 1970s) withemployee ownership and a public stock listing, but remains owned and controlled by descendantsand relatives of Levi Strauss‘ four nephews.Required Capital:Rs 50 Lakh to Rs 5 Crore depending on locationNo. of Franchise Outlet:200+Industry Category:Clothing
56 | P a g eProduct:- The company design and markets jeans and jeans related pants, casual, skirts, jacket and related accessories for men, women and children. Levis brand- men, women and kid‘s jeans, jeans related products, knit and woven tops, outer wear and accessories. Dockers- men, women and boys casual pants, shorts, skirts, knit and woven tops, outer wear and accessories. Slates- men and women pants, skirts, tops, jackets, outer wear, accessories.Price:-PRODUCT PRICE RED TAB 900-1399 RED LOOP 1400-1999 RED PREMIUM 2000-2999RED SUPER PREMIUM 2999-above
57 | P a g ePlace:- To provide desired products at proper place. To fulfill the requirements of every locality according to the taste of the people To increase the brand equity by reaching every corner of the world Promotion. To equalize the demand and supply of products at all places.Promotion:- Levi‘s uses the following promotional strategies to promote its product Personal selling- Personal selling by the representative of the organization takes place face to face with final consumers. Mass selling- Levis does mass selling to inform a bulk of persons by advertising Advertising Medium :The advertising media used by the company are :- Television Fashion Magazines, Newspapers Internet Bill boards, banners etc.
58 | P a g ePeople:- EMPLOYEES:- Approximately 11,800 worldwide • 5,400 in the Americas • 4,200 in Europe • 2,200 in Asia Pacific STAFF: Well dressed and with in uniform. Staff member have a good command over language with a good communication skill. Most of the staff is localized and a well known to local language.Process:- Document: - Document processes identify risk and controls. Validation:- validate that key risks are covered in the processes , check whether controls are working effectively. Remediation: - take corrective actions when controls are not design properly or not working as design. Testing: - test controls by taking sample from population period.
59 | P a g e Reporting: - report control platform to management.Physical Evidence:- The Retail outlets of Levi‘s products are mainly in big malls and now it is also available in Small town which is easily reached by the High class and Middle class people. There is no other company with a comparable global presence in the jeans and casual pants markets.
60 | P a g e Comparisons of 7P’sCloths and Price Place Product Promotion People Process Physicaltextiles (Rs.) EvidencePantaloons 300- Raopura All All Types Of 15-20 M-S Pleasant 10k Type Of Media Garment sGlobus 500-7k Fatehgunj All Newspapers, 7-10 M-S Pleasant Type Of Business Garment magazine & s PostersLevi’s 1.2- Alkapuri All All Types Of 7-10 M-S Pleasant 10k Type Of Media Casual Garment s
61 | P a g eConsumer DurablesIntroduction Durable goods are those which don‘t wear out quickly, yielding utility overtime rather than at once. Examples of consumer durable goods include electronicequipment, home furnishings and fixtures, photographic equipment, leisureequipment and kitchen appliances. They can be further classified as either whitegoods, such as refrigerators, washing machines and air conditioners or browngoods such as blenders, cooking ranges and microwaves or consumer electronicssuch as televisions and DVD players. Such big-ticket items typically continue to beserviceable for three years at least and are characterized by long inter-purchasetimes. The Indian Consumer Durables Industry Can be segmented into three key groups:-White Goods• Refrigerators• Washing Machines• Air Conditioners• Speakers and Audio EquipmentsKitchen Appliances/Brown Goods• Mixers• Grinders• Microwave Ovens• Iron• Electric Fans• Cooking Range• ChimneysConsumer Electronics Mobile Phones, Televisions MP3 Players, DVD Players, VCD Players
62 | P a g e  Apple Apple –“The power to be your best”
63 | P a g eLocation12, Centre Square Mall, Sarabhai Circle,VadodaraHistoryApple Inc., formerly Apple Computer, Inc., is a multinational corporation that createsconsumer electronics, computer software, and commercial servers. Apples core product lines arethe iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs andSteve Wozniak effectively created Apple Computer on April 1, 1976, with the release of theApple I, and incorporated the company on January 3, 1977, in Cupertino, California. For morethan two decades, Apple Computer was predominantly a manufacturer of personal computers,including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low marketshare during the 1990s. Jobs, who had been ousted from the company in 1985, returned tobecome Apples CEO in 1996 after his company NeXT was bought by Apple Inc., and hebrought with him a new corporate philosophy of recognizable products and simple design. Withthe introduction of the successful iPod music player in 2001, Apple established itself as a leaderin the consumer electronics industry, dropping "Computer" from its name. The latest era ofphenomenal success for the company has been in the iOS range of products that began with theiPhone, iPod Touch and now iPad. As of 2011, Apple is the largest technology firm in the world,with annual revenues of more than $60 billion. Steve Jobs and Steve Wozniak had withdrawn from Reed College and UC Berkeley,respectively by 1975. Wozniak designed a video terminal that he could use to log on to theminicomputers at Call Computer. Alex Kamradt commissioned the design and sold a smallnumber of them through his firm. Aside from their interest in up-to-date technology, the impetusfor "the two Steves" seems to have had another source. In his essay From Satori to Silicon Valley(published 1986), cultural historian Theodore Roszak made the point that the Apple Computeremerged from within the West Coast counterculture and the need to produce print-outs, letterlabels, and databases. Roszak offers a bit of background on the development of the two Steves‘prototype models.
64 | P a g eProduct:-iPod iPod touch iPod classic iPod nano iPod shuffle Product (RED) Compare iPod Models Apple TViPhone iPhone 2G iPhone 3G iPhone 3GS iPhone 4G iPhone 4Gs iPad Apple tv
65 | P a g ePrice:- Promotional pricing to attract new customers (ex. free iPod with purchase) Starting price $350 Bulk pricing and contract pricing for schoolsPlace:- Apple Store Best Buy Internet Wal-Mart Target
66 | P a g e Country India China Japan Europe United States Canada Distribution by: Air, Land and Sea Continue Apple‘s supply chain managementPromotion:- Communication Strategies –Celebrities –Commercials – Radio – Magazines – Internet • Apple Day! •―An Apple a day keeps the hunger away!‖People:-
67 | P a g eThe malls and stores having the Apple appliances have a good force of staff to explain the brandsofferings and they give the due importance to the sales people. Staff people are very less in no. as the products are very well organized and customerfriendly lay out. Each section has readily available person to explain the queries of customer.Courteous staff will ensure that consumers get a perfect fit.Process:-The process of orders, returns, dispatch and purchasing are handles very carefully. It is crusial tomake the customers satisfied with the shopping.It is managed by the store owners to provide a good experience in the sense of after sales serviceand home delivery as well as fitting the appliance.Physical Evidence:-The store provides all the important documents of the product like brochure, catalogue, warrantycards etc.The terms and conditions of guarantee and warranty are well explains and the due proceedingsare done before the customer leave the store
69 | P a g eLocation20/25 Silver Arcade,Beside Samrajya,Mujmahuda Road, Akota,Vadodara - 390020HistoryLG India has been set up with the aim to acquire a leading position in the global digital marketby applying fast and innovative techniques in the manufacturing of products. Also, it aims tomeet the maximum requirement of consumers and give them the optimum service required.LG Electronics has been set up in India with a vision to rise high in the electronic equipmentsindustry. The chief aim of LG India is to enhance its domestic market by inventing newelectronic devices in state-of-art form with the best technology possible. The price range of theproducts of LG India is quite reasonable and affordable so as to make it easier for every class ofpeople to go for it thereby increasing the consumer level. LG India manufactures products ofhigh digital innovativeness to satisfy the needs of its consumers not only in the domestic marketbut all across the globe. The upcoming goal set by LG India for its growth is to be among the topthree brands in terms of electronic devices, information, and telecommunication companies inthe world. The three main capabilities of LG India are product leadership, people leadership, andmarket leadership that will intensify the companys abilities for teamwork. One of the recenttargets of LG India is to attain its goal of doubling the sales volume and profit by 2010.Some of the most eminent and profitable products manufactured
70 | P a g ePRODUCTS:-Consumer electronic include VCD/DVD, home theatre, music player, color television (CTVs),cameras, camcorders, portable audio, Hi-Fi, etcWhite goods include dishwashers, air conditioners, heaters, washing machines, refrigerators,vacuum cleaners, kitchen appliances, non-kitchen appliances, microwaves, built-in appliances,Tumble dryer, personal care product etc.Molded luggage include plasticsClocks and watchesMobile phonesTELEVISION. LCD TV. Plasma TV. Ultra Slim TV. Flat TVCOMPUTER PRODUCTS. Monitor. Optical Storage Devices. Projector. External Hard DiskREFRIGERATOR. Side by Side Refrigerator. Frost Free Refrigerator. Direct Cool RefrigeratorVACUUM CLEANERVacuum CleanerAIR PURIFIER. Air PurifierDIGITAL AUDIO VIDEO. Home Theatre System
71 | P a g e. Music System. DVD PlayerMOBILE PHONE. Cookie Pep. Chocolate. Viewty Smart. DynamiteWASHING MACHINE.Dish Washer.Steam Washer Dryer.Washer Dryer Front Load Washing Machine Top Load Washing Machine Semi Automatic Washing Machine.MICROWAVE OVEN. Solardom Microwave. Convection Microwave. Grill Microwave. Solo MicrowaveROOM AIR CONDITIONER. Inverter. Floor Standing AC. Multi Split AC. Hot and Cold AC. Split AC. Window ACPRICES:-The ranges of processes are as follows:-TELEVISION: Rs. 9000 to 135000COMPUTER PRODUCTS: Rs. 2500 to 50000REFRIGERATOR: Rs. 12000 to 125000
72 | P a g eVACUUM CLEANER: Rs. 4000 to 25000DIGITAL AUDIO VIDEO: Rs. 5000 to 75000MOBILE PHONE: Rs. 14000 to 35000PLACE:-DistributionThe Company has number of dealers and warehouses. They have LG exclusive shopee.LG divide dealer in gold silver etc. category to know the performance of the dealers.Dealer relationship they arrange dealer meeting at several time in the year.LG has adopted the regional distribution channel in India. All the distributors work directly withthe company. This has resulted in quicker rotation of the stock and better penetration into B, C,D, class market.LG also follows the stock rotation policy rather then dumping stock on channel partners.PROMOTION:- For the marketing of the products a number of activities are followed:Exhibitions are conducted from time to time.Society and college activities are conducted.Hoarding, Posters, banners are used so as to grab the attention of the costumers.Day to day advertisement in leading newspaper.Discount at festival time.LG also uses the radio FM for the promotion activities.Also provide capon and scratch card for festive seasonPEOPLEThey have their sales persons at various sub dealer store and at mordent trade store forparticularly for the promotion of the LG productPEOPLE:-Samsung has great human resource and policies. Samsung does not care about employees‘ background;they only hire employees who have abilities. Therefore, Samsung can have employees from many othercountries and talents people. Also, they tried to develop employees‘ skills through place program. Samsungtried to hire and develop quality employees and rewarded those employees.
73 | P a g ePROCESS:-The person are sent for installation of item and for safe home delivery. The person are present toexplain the features of the product.PHYSICAL EVIDENCE:-The warranty and Guarantee cards are duly signed and stamped is being checked before theshopper leaves the store (If any). The information of rules and regulation of reverse logistics aredisplayed and explained. The current system is very well managed.
74 | P a g e  Samsung Samsung – “Imagine the possibilities”
76 | P a g eLocationC 21, Meeraj Business Center,Race Course West,Natubhai Circle - Inox Road,Race Course Road,Vadodara – 390007HistoryUnlike other electronic companies Samsung origins were not involving electronics but otherproducts.In 1938 the Samsungs founder Byung-Chull Lee set up a trade export company in Korea, sellingfish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionarymachines and became a co-operation in 1951. Humble beginnings.From 1958 onwards Samsung began to expand into other industries such as financial, media,chemicals and ship building throughout the 1970s. In 1969, Samsung Electronics wasestablished producing what Samsung is most famous for, Televisions, Mobile Phones(throughout 90s), Radios, Computer components and other electronics devices.1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over aschairman. In the 1990s Samsung began to expand globally building factories in the US, Britain,Germany, Thailand, Mexico, Spain and China until 1997.In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They soldbusinesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks tothe electronic industry they managed to curb this and continue to grow.
77 | P a g eThe history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsungdeveloped the lightest mobile phone of its era. The SCH-800 and it was available on CDMAnetworks.Then they developed smart phones and a phone combined mp3 player towards the end of the20th century. To this date Samsung are dedicated to the 3G industry. Making video, cameraphones at a speed to keep up with consumer demand. Samsung has made steady growth in themobile industry and are currently second but competitor Nokia is ahead with more than 100%increase in shares.Turn overLast year it posted a turnover of $1.7 billion with exports amounting to Rs.500 CrorePRODUCTS:-Mobile Phone Touch Phone Style Phone Multimedia Phone Business Phone Guru Series Dual Sim Phone CDMA Phone Mobile Phone AccessoriesHome Appliances Refrigerator Air Conditioner Washing Machine Microwave Oven
78 | P a g e Smart OvenPC / Peripherals & Printer Notebook Monitor Optical Disc Drive Laser Printer / MultifunctionPRICES:-Since Samsung bought DRAM technology from other company, they has develop and come up with bettertechnology. Samsung has introduced many products with low price and high technology products. Hightechnology requires high cost; Samsung tried to reduce cost by having main R&D facility and fab line inSouth Korean instead of having many branches in other countries (Barney, 2008:PC2-17). These costleadership came from Samsung policy, which is ―We will devote out human resources and technologies tocreate superior products and services thereby contributing to a better global society‖ (Samsung, N/A).Samsung has tried to differentiate their products from other companies based on three categories, which areproduct attributes, firm-customer relationships and firm linkages and the prices are flexible enough to attractthe customers.PLACE:-Samsung had owned their own warehouse in each region for safety and supply. They managewell equipped supply chain management. A 2 level distribution channel helps to get theequipments on time. Reverse logistics and inventories are well handled by the staff.PROMOTION:-They use the Consumer sales promotions (Pull Strategy) to get the customers attracted towards theSamsung brand. The seasonal offers and schemes are available as the other stores do.
79 | P a g ePEOPLE:-Samsung has great human resource and policies. Samsung does not care about employees‘ background;they only hire employees who have abilities. Therefore, Samsung can have employees from many othercountries and talents people. Also, they tried to develop employees‘ skills through place program. Samsungtried to hire and develop quality employees and rewarded those employees.PROCESS:-Home delivery processes are well handled by the support staff. The starting point of the shoppingtill the end of same is well managed by the store to make the customer feel comfortable.PHYSICAL EVIDENCE:-The terms and conditions of guarantee and warranty are well explains and the due proceedingsare done before the customer leave the store
80 | P a g e Comparisons Of 7P’sConsumer Price Place Product Promotion People Process PhysicalDurables (Rs.) EvidenceApple 4k-2.5 Sarabha Electroni Newspapers, 4-5 M-S Pleasant Lack i Circle c Items & Magazines, Consume TV Ads r DurablesLG 2k-1.5 Munj Electroni All Types Of 10-15 M-S Pleasant Lack mahuda c Items & Media Consume r DurablesSamsung 1k-2 Akota Electroni All Types Of 10-15 M-S Pleasant Lack Stadium c Items & Media Consume r Durables
81 | P a g eJeweller and Watches  Jeweler:- Students of the natural sciences are in agreement when they say that of all the creatures in the animal kingdom, only humans seek to adorn themselves. Even as far in the past as primitive man, jewelry took on this role in a variety of forms. Small objects were of primary importance, with some examples being found in the early Neolithic strata of the caverns in mas d‘avil. It was here that many pierces stags‘ teeth were discovered, often still in the shape of a necklace with its holding twine long since disintegrated. (Jewelry objects have now been found in pre-historic Africa that date back about 75,000 years.) Closely related to the human need for ornamentation was the use of jewelry as amulets endowed with magical powers. For a true understanding of the growth and history of the importance of jewelry and precious stones, one has to be aware of the indelible belief that precious stones could affect the fortunes of the wearer. Jewelry was made with certain convictions in mind, to meld into, conform to and strengthen beliefs. This was particularly true when religions began to form an important sociological bond.
82 | P a g e  Watches:-Watches evolved from portable spring driven clocks, which first in the 15thcentury. Portable timepieces were made possible by the invention of themainspring. Although some sources erroneously credit Nuremberg clockmakerPeter Henlein (or Henle or Hele) with inventing the mainspring around 1511, manyreferences to clocks without weights and two surviving examples show that springpowered clocks appeared in the 15th century. Henlein is also often credited withconstructing the first pocketwatches, mostly because of a passage by JohannCochläus in 1511:Peter Hele, still a young man, fashions works which even the most learnedmathematicians admire. He shapes many-wheeled clocks out of small bits of iron,which run and chime the hours without weights for forty hours, whether carried atthe breast or in a handbagAnd because he was popularized in a 19th century novel. However, many Germanclockmakers were creating miniature timepieces during this period, and there is noevidence Henlein was the first. Also, watches werent widely worn in pockets untilthe 17th century.
83 | P a g e  Fastrack Fastrack – “Move on”
84 | P a g eLocation14 Fastrack,Center square mall, Baroda.History I n 1 9 9 8 , i t w a s Fastrack, t h e c o o l , t r e n d y, f u n k y range for the young andyoung-at-heart. A collection o f w a t c h e s w i t h c o n t e m p o r a r y s t y l e s t h a tw a s specifically designed for The Young and distinctive. Designs ranged from the relaxed andinformal to the definitely sporty. The woman‘s collection presents the all newinternational `Frosted‘ look, which is trendy and chic. The Fastrack collection haselements like cool mesh straps and features that include EL back-l i g h t a n d d u a lt i m e . A l s o , i t p r e s e n t e d a w i d e r a n g e o f f a s h i o n d i g i t a l s i n contemporarywrist hugging cases with oversized displays and features that include Countdown timers,chronographs, lap timers, hourly chime, alarm and Hi-light glow.Bollywood rock star John Abraham was the brand ambassador for Fastrack. M o s t o fi t s a d v e r t i s e m e n t s were dominated by youth. Some of the p o p u l a r F a s t r a c ka d v e r t i s e m e n t s a r e discussed below:Yes Sir Ad➢A teacher was taking attendance,➢A boy responses his roll by raising his hand➢G i r l s ge t o b s e s s e d b y l o o k i n g a t the watch worn by that boy W h i c h h a s t h em e s s a g e t h a t t h i s watch on your wrist makes you more stylish?Move On Ad➢It shows that Girls follow boys wearing Fastrack watch everywhere.➢And the move is on this has the same message as in the above. There were several other Adslike Neon Disc (Glows in dark),X Y collection(For both boys & girls), Fastrack fans etc.
85 | P a g ePRODUCTS:-In 1998, it was Fastrack, the cool, trendy, funky range for the young and young-at-heart.A collection of watches with contemporary styles that was specifically designed for the youngand distinctive.Designs ranged from the relaxed and informal to the definitely sporty. The woman‘s collectionpresents the all new international `Frosted‘ look, which is trendy and chic. The Fastrackcollection has elements like cool mesh straps and features that include EL backlight and dualtime.Also, it presented a wide range of fashion digitals in contemporary wrist hugging cases withoversized displays and features that include countdown timers, chronographs, lap timers, hourlychime, alarm and Highlight glow.PRICES:-The price of the models of Fastrack ranged from Rs.495 to Rs 9500 and was designedexclusively keeping in mind the Generation X of the subcontinent. Their primary pricingobjective is to kill Competition. Being anIndian manufacture and infusing the advantages of the Indian market with the dynamics of thewestern market the company has carved itself a place difficult to achieve by foreign players..The main plank of the watch market is in the less-than-Rs.1, 000 price category. Effectively,about 70 per cent of the sales in the watch industry in India are in this category. None of theforeign brands has a presence in this category. Only cheap Chinese watches are present in thisbracket and they compete with the unorganized manufacturers, who are more expensive thanthem. So, the unorganized sector is getting hit from the bottom by Chinese products and at thetop by the organized sector brands, such as Sonata.PLACE:-It is the responsibility of the store to provide what the customer expects from them so a cery wellmanaged supply chain is handled by the Tata to avoid sort of products.Whenever new watches are launched they look after that each region store should have it beforethe customer want it.
86 | P a g ePROMOTION:-The most interesting thing in all these Ads was the last statement ―HOW MANY YOU HAVE‖which has a hidden strategy i.e. it is influencing buyers to have more than one watch. Most of thepeople use a single watch at a time but Fastrack influenced people by its Ad to use more than asingle watch that may be according to their get up or their style.PEOPLE:-It is the stores duty to provide what the customer exactly wants and therefore the staff should beaware of the latest trends of watches and the available styles. The stores in vadodara got thebetter staff people who understands the customer needs and also help them to chose the best fitfor them.PROCESS:-The routine attracts people from all walks of life; it has got variety. It has attracted a hugecustomer segment irrespective of nationality. The gift packing, delivery, selecting the style has tobe managed well for the better public relation.PHYSICAL EVIDENCE:-The customers complaints and suggestions are given due consideration and recorded for futurereferences. ThePayment receipts and warranty cards are given to the customers before the customer leave thestore.
88 | P a g eLocation12 Titan world,Center square mall, Baroda.HistoryThe Company was incorporated on 26th July, at Chennai. The Manufacture analog electronicwatches with a choice of over 150 designs. The company was promoted jointly by QuestarInvestments, Ltd., a Tata Company with its associates Tata Sons, Ltd., and Tata Press, Ltd., andTamil Nadu Industrial Development Corporation, Ltd.(TIDCO). The main objective of thecompany is to manufacture analog electronic watches with a choice of over 150 designs.- The Company undertook to set up a plant for the manufacture of quartz analog electronicwatches in the State Industries Promotion Corporation of Tamil Nadu, Ltd. Industrial area atHosur. - The Company entered into a collaboration agreement with France Ebauches (FE) of France,manufacturers of watch movements and components, for technical documentation, assistance inprocurement of manufacturing equipments, raw materials, etc. - The Company proposed to manufacture 2 million digital and ana-digi watches in collaborationwith Casio Computer Company of Japan. A MOU was signed between the Company and Casioin November, 1986.1987 - The Company established a manufacturing facility at Hosur for the manufacture ofcomponents for watches.- In April the Company also issued 5, 25,000 - 13.5% secured redeemable
89 | P a g e Partly convertible debentures of Rs 300 each for cash at par. The debentures were allotted onpreferential basis: (i) 26,250 debentures to employees/workers of the Company and associatecompanies (ii) 52,500 debentures to shareholders of Tata Press Ltd. and (iii) 1, 31,250debentures to NRIs on repatriation basis. The remaining 3, 04,500 debentures along with theunsubscribed portion of 78,900 debentures from the preferential quota were offered for publicsubscription during April. Additional 1, 31,250 debentures were allotted to retain over-subscription. - The convertible portion of Rs 100 of the face value of each debenture was converted into 10equity shares of Rs 10 each at the end of three months from the date of allotment of debentures(65,62,500 equity shares were allotted accordingly). - The non-convertible portion of Rs 200 of the face value of each debenture was to be redeemedat par at the end of the 10 years from the date of allotment of debentures.1989- A new range of watches called `Aqura was launched in December. - The case plant at Hosur was commissioned. The plant was to produce 1.5 million watch cases.The project cost was financed partly through internal resources and largely through borrowingsfrom IFC, Washington and the Tamil Nadu Industrial Development Corporation, Ltd. - The Company set up a satellite case plant at Dehra Dun in Uttar Pradesh with a capacity of5,00,000 watch cases per annum to improve operating efficiency and reduce costs. - During August, the Company issued 2, 52,000 - 12.5% convertible debentures of Rs 500 eachas follows: (i) 2, 40,000 debentures on rights basis in the proportion 1 debenture: 100 equityshares held and (ii) 12,000 debentures to employees/workers of the Company on an equitable Basis. A total of 2, 84,455 debentures were allotted under this issue including retention ofoversubscription.
90 | P a g ePRODUCTS:-Watches, Jewellery, Eyewear & Precision Engineering Raga DIVA Zoop WWF Nebula Octane Heritage Edge OrionPRICE-CATEGORY:-FAST TRACK 550-1,430 YOUTHEXCTA 595-1,430 LOWER MIDDLE CLASS(Office wear)SPECTRA 650-1,830 COMMON CLASSROYAL 960-2,830 UPPER- MIDDLE CLASSRAGA 1,420-4,000 UPPER CLASSBANDHAN 1,675-8,085 COUPLESREGALIA 1,725-7770 UPPER MIDDLE CLASS-UPPER CLASSEDGE 4,500-5,200 BUSINESS CLASSNUBULA 10,000-45,000 UPPER CLASSPLACE:-It is the responsibility of the store to provide what the customer expects from them so a cery wellmanaged supply chain is handled to avoid sort of products.