The document discusses key concepts in consumer behavior including why it is important to study, factors that influence purchasing decisions, and challenges in marketing to different cultures. It notes that failure rates of new products are high, cross-cultural differences prevent standardization of marketing, and past success can lead companies to fail if they don't adapt to changing consumer behavior. Examples of lost in translation marketing slogans from different countries are also provided.

1. Consumer Behaviour

3. Why do we need to study Consumer Behaviour? Because no longer can we take the customer/consumer for granted.

5. All managers must become astute analysts of consumer motivation and behaviour

6. Can Marketing be standardised? No. Because cross - cultural styles, habits, tastes, prevents such standardisation.

7. Unless Managements act The more successful a firm has been in the past, the more likely is it to fail in the future.

8. Why? Because people tend to repeat behaviour for which they have been rewarded.

11. Buyer Behaviour Consumer 4Ps Marketing Environment Buyer Characteristics Buyer Decision Process Buyer Decision

12. Marketing Stimuli 4 Ps Product Price Place Promotion

13. Other Stimuli Marketing Environment Economic Technological Political Cultural