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2010 11 pubcon_hendison_wordpress

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Scott Hendisons Pubcon 2010 presentation on WordPress and SEO

Scott Hendisons Pubcon 2010 presentation on WordPress and SEO

Published in: Technology, Business

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Transcript

  • 1. WordPress & SEO Scott Hendison SEO Automatic Search Commander, Inc.
  • 2. Why WordPress? • Easy for end-users to manage their own sites • Huge community for support – Users are never alone. • Open Source creativity is limitless • Over 1200 free theme designs and layouts • Nearly 12,000 free plugins • Premium plugins, themes and entire businesses have been developed based on WordPress • WordPress “saved my life“ • Many SEO aspects can be put on “automatic“
  • 3. Automatic Setup • Most web hosts offer Fantastico, Simple Scripts etc. for practically instant setup of WordPress. • Installation is cut to about 30 seconds and takes only two or three clicks. • Purists typically shy away from those installation packages, since manual installation is easy and secure, and only takes a few minutes. • After installation, there are generally accepted setup tweaks that nearly all SEO‘s agree are best.
  • 4. Post Install - Plugins vs. Themes • A theme used to mean ‘the design‘, but today many fantastic themes are becoming proprietary solutions, locking users into limited options. • Keeping functions out of themes leaves more options down the road and decreases dependence on others. • We use and recommend many premium themes, but we never use built in theme SEO options anymore, which avoids and hassle later if the theme changes.
  • 5. For Me, Plugins Come First
  • 6. For Me, Plugins Come First • After site architecture come plugins, then graphics • Graphic designers are not programmers or SEO’s • Fashion and function are seldom the same thing • The needs for both continuously evolve • Separation adds flexibility and decreases dependence
  • 7. Plugin Choices • A few plugins we always use, and some options...
  • 8. #1 - Core Tweaks Setup Plugin
  • 9. Typical Post Installation Work • Category name is “Uncategorized” • Blogroll category name is "Blogroll” • “Hello World” post exists • Tag line is “Just another WordPress blog” • Comment exists on the "Hello World" post • Default permalink (URL) structure needs improvement • WP blogroll links need editing or removal
  • 10. Typical Post Installation Work • Home page choice to show content or latest posts • Ability to reorder or exclude pages in navigation • Privacy Policy and contact pages need creation • Create a static sitemap page that will auto-update • Choices to make - Full article summary or “teaser” • Adding new users • Robots.txt file creation / addition • Copyright dates or admin links in your footer • Nearly 20 other tedious tasks
  • 11. Core Tweaks Plugin Does All that • All of those tweaks, changes and additions are done from one screen, with a single click, saving at least 20 minutes even for the most experienced WordPress installers. • With nearly 18,000 downloads, over 6,000 man-hours have been saved, with less than 20 support tickets.
  • 12. Plugin Options for SEO Essentials... • Title tags • Description tags • Keyword tags • Header tags • Robots .txt – covered by CT • Static sitemap – covered by CT • XML sitemaps • Image Alt tags
  • 13. #2a All In One SEO Pack
  • 14. #2a All In One SEO Pack • Title tags • Description tags • Keyword tags • Header tags • Robots .txt • Static sitemap • XML sitemaps • Image Alt tags
  • 15. #2a All In One SEO Pack
  • 16. All In One SEO Pack • Options exist for further customization of site areas • The default setup is generally okay for most sites, and every page or post ever added on the site will have automatically generated title and description tags. • Individual overrides are available for pages or posts. • Total time to download, install, and configure the settings is under 30 seconds, aside from creativity! • Probably the best option for beginners to SEO / WP
  • 17. #2b HeadSpace2 – 350k users
  • 18. #2b Headpace2 • Title tags • Description tags • Keyword tags • Header tags • Robots .txt • Static sitemap • XML sitemaps • Image Alt tags
  • 19. #2c Gregs High Performance SEO
  • 20. #2c Gregs High Performance SEO • Title tags • Description tags • Keyword tags • Header tags • Robots .txt • Static sitemap • XML sitemaps • Image Alt tags • More advanced options • High performance – only 700 lines • Admin integrated explanations • Amazing detailed knowledge • Practically an ebook on SEO • Imports all legacy plugin data • All in one SEO pack • Headspace • SEO Title Tag & others
  • 21. 3. Google XML SiteMaps Plugin
  • 22. 4. SEO Friendly Images
  • 23. If You Want More... • New Beta Plugin worth Trying • Does Everything From All-in-One SEO Pack and then some • Offers More Control & Advanced Features • Eliminates Two Other Plugins Too
  • 24. WordPress SEO - Joost de Valk - beta
  • 25. WordPress SEO - Joost de Valk - beta
  • 26. WordPress SEO - Joost de Valk - beta
  • 27. WordPress SEO - Joost de Valk - beta
  • 28. WordPress SEO - Joost de Valk - beta
  • 29. WordPress SEO - Joost de Valk - beta
  • 30. WordPress SEO - Joost de Valk - beta
  • 31. WordPress SEO - Joost de Valk - beta
  • 32. WordPress SEO - Joost de Valk • Title tags • Description tags • Keyword tags • Header tags • Robots .txt • Static sitemap • XML sitemaps • Image Alt tags • Curently in public beta • Meta robots • Noodp, noydir meta tags • Noindex, nofollow • Canonical support • RSS footer / header config • XML and KML sitmaps • Imports legacy data • Lots more...
  • 33. Take-aways • Core Tweaks for Setup • All in One SEO or alternative for SEO Basics • Google XML Sitemaps and Search Friendly Images • Advanced WP Folks? Try Joost‘s WordPress SEO
  • 34. Thank You WordPress Lunch Table Thursday 1:30 Scott Hendison Search Commander, Inc. shendison@seoautomatic.com