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2010 11 pubcon_hendison_wordpress

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Scott Hendisons Pubcon 2010 presentation on WordPress and SEO

Scott Hendisons Pubcon 2010 presentation on WordPress and SEO

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2010 11 pubcon_hendison_wordpress Presentation Transcript

  • 1. WordPress & SEO Scott Hendison SEO Automatic Search Commander, Inc.
  • 2. Why WordPress?
    • Easy for end-users to manage their own sites
    • Huge community for support – Users are never alone.
    • Open Source creativity is limitless
    • Over 1200 free theme designs and layouts
    • Nearly 12,000 free plugins
    • Premium plugins, themes and entire businesses have been developed based on WordPress
    • WordPress “saved my life“
    • Many SEO aspects can be put on “automatic“
  • 3. Automatic Setup
    • Most web hosts offer Fantastico, Simple Scripts etc. for practically instant setup of WordPress.
    • Installation is cut to about 30 seconds and takes only two or three clicks.
    • Purists typically shy away from those installation packages, since manual installation is easy and secure, and only takes a few minutes.
    • After installation, there are generally accepted setup tweaks that nearly all SEO‘s agree are best.
  • 4. Post Install - Plugins vs. Themes
    • A theme used to mean ‘the design‘, but today many fantastic themes are becoming proprietary solutions, locking users into limited options.
    • Keeping functions out of themes leaves more options down the road and decreases dependence on others.
    • We use and recommend many premium themes, but we never use built in theme SEO options anymore, which avoids and hassle later if the theme changes.
  • 5. For Me, Plugins Come First
  • 6. For Me, Plugins Come First
    • After site architecture come plugins, then graphics
    • Graphic designers are not programmers or SEO’s
    • Fashion and function are seldom the same thing
    • The needs for both continuously evolve
    • Separation adds flexibility and decreases dependence
  • 7. Plugin Choices
    • A few plugins we always use, and some options...
  • 8. #1 - Core Tweaks Setup Plugin
  • 9. Typical Post Installation Work
    • Category name is “Uncategorized”
    • Blogroll category name is "Blogroll”
    • “ Hello World” post exists
    • Tag line is “Just another WordPress blog”
    • Comment exists on the "Hello World" post
    • Default permalink (URL) structure needs improvement
    • WP blogroll links need editing or removal
  • 10. Typical Post Installation Work
    • Home page choice to show content or latest posts
    • Ability to reorder or exclude pages in navigation
    • Privacy Policy and contact pages need creation
    • Create a static sitemap page that will auto-update
    • Choices to make - Full article summary or “teaser”
    • Adding new users
    • Robots.txt file creation / addition
    • Copyright dates or admin links in your footer
    • Nearly 20 other tedious tasks
  • 11. Core Tweaks Plugin Does All that
    • All of those tweaks, changes and additions are done from one screen, with a single click, saving at least 20 minutes even for the most experienced WordPress installers.
    • With nearly 18,000 downloads, over 6,000 man-hours have been saved, with less than 20 support tickets.
  • 12. Plugin Options for SEO Essentials...
    • Title tags
    • Description tags
    • Keyword tags
    • Header tags
    • Robots .txt – covered by CT
    • Static sitemap – covered by CT
    • XML sitemaps
    • Image Alt tags
  • 13. #2a All In One SEO Pack
  • 14. #2a All In One SEO Pack
    • Title tags
    • Description tags
    • Keyword tags
    • Header tags
    • Robots .txt
    • Static sitemap
    • XML sitemaps
    • Image Alt tags
  • 15. #2a All In One SEO Pack
  • 16. All In One SEO Pack
    • Options exist for further customization of site areas
    • The default setup is generally okay for most sites, and every page or post ever added on the site will have automatically generated title and description tags.
    • Individual overrides are available for pages or posts.
    • Total time to download, install, and configure the settings is under 30 seconds, aside from creativity!
    • Probably the best option for beginners to SEO / WP
  • 17. #2b HeadSpace2 – 350k users
  • 18. #2b Headpace2
    • Title tags
    • Description tags
    • Keyword tags
    • Header tags
    • Robots .txt
    • Static sitemap
    • XML sitemaps
    • Image Alt tags
  • 19. #2c Gregs High Performance SEO
  • 20. #2c Gregs High Performance SEO
    • Title tags
    • Description tags
    • Keyword tags
    • Header tags
    • Robots .txt
    • Static sitemap
    • XML sitemaps
    • Image Alt tags
    • More advanced options
    • High performance – only 700 lines
    • Admin integrated explanations
    • Amazing detailed knowledge
    • Practically an ebook on SEO
    • Imports all legacy plugin data
      • All in one SEO pack
      • Headspace
      • SEO Title Tag & others
  • 21. 3. Google XML SiteMaps Plugin
  • 22. 4. SEO Friendly Images
  • 23. If You Want More...
    • New Beta Plugin worth Trying
    • Does Everything From All-in-One SEO Pack and then some
    • Offers More Control & Advanced Features
    • Eliminates Two Other Plugins Too
  • 24. WordPress SEO - Joost de Valk - beta
  • 25. WordPress SEO - Joost de Valk - beta
  • 26. WordPress SEO - Joost de Valk - beta
  • 27. WordPress SEO - Joost de Valk - beta
  • 28. WordPress SEO - Joost de Valk - beta
  • 29. WordPress SEO - Joost de Valk - beta
  • 30. WordPress SEO - Joost de Valk - beta
  • 31. WordPress SEO - Joost de Valk - beta
  • 32. WordPress SEO - Joost de Valk
    • Title tags
    • Description tags
    • Keyword tags
    • Header tags
    • Robots .txt
    • Static sitemap
    • XML sitemaps
    • Image Alt tags
    • Curently in public beta
    • Meta robots
    • Noodp, noydir meta tags
    • Noindex, nofollow
    • Canonical support
    • RSS footer / header config
    • XML and KML sitmaps
    • Imports legacy data
    • Lots more...
  • 33. Take-aways
    • Core Tweaks for Setup
    • All in One SEO or alternative for SEO Basics
    • Google XML Sitemaps and Search Friendly Images
    • Advanced WP Folks? Try Joost‘s WordPress SEO
  • 34. Thank You
    • WordPress Lunch Table Thursday 1:30
    • Scott Hendison
    • Search Commander, Inc.
    • [email_address]