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Social Media, Branding andCrowdsourcing Fusion       Br                      Cs                 Sm                  Sheena...
About Sheenah                                    Background          • Raised in Los Baños, Laguna          • Plays the dr...
Contact Sheenah                                         Web          • www.sheenahtan.net          • http://sheenahism.wor...
Branding1.0        2.0   3.0
establish                            Branding Definition ↘ The name, symbol or design that identifies and sets your busine...
establish                 Branding                        What’s the meaning of                              this logo?   ...
establish                 Branding                        W       • Website                            P         • Packagi...
establish                               Branding Components                      Mission                    Features     B...
establish                               BrandingSuccessful branding: The point at which how you want your business to   be...
Crowd-      sourcing1.0        2.0   3.0
engage            Crowdsourcing               Brief history               ↘ Coined by Jeff Howe in June 2006              ...
engage                       CrowdsourcingDefinition↘ The practice of assigning tasks oractivities to a large group of peo...
engage                        CrowdsourcingExamples↘Freelancer.com’s Expose Your Logo Contest↘Starbucks’ My Starbucks Idea...
engage                      CrowdsourcingUses/purposes↘ Lead generation↘ Content generation↘ Feedback↘ Brand dissemination...
engage                      CrowdsourcingBranding & crowdsourcing↘Use branding to easily engage people to participate in a...
Social            media1.0   2.0       3.0
establish                   Social Media    interaction                         sharing    web-based                      ...
establish                         Social Media Social media & branding Social media is the perfect venue to establish and ...
execute                               Social MediaSuccess metrics      Number of ‘likes’/shares/true             Repins   ...
execute                        Social MediaSocial media & crowdsourcingSocial media can be a perfect tool to make crowdsou...
execute                         The FusionSocial media, branding & crowdsourcingSocial media is the channel or venue to es...
The Fusion3 E’s        Establish branding          Engage crowdsourcing         Execute social media    About      Brandin...
Thank you!        -Sheenahhttp://www.sheenahtan.net
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Social Media, Branding and Crowdsourcing Fusion

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This slide gives an overview on how social media, crowdsourcing and branding can be fused to form a powerful campaign for companies that wish to leverage their marketing efforts.

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Transcript of "Social Media, Branding and Crowdsourcing Fusion"

  1. 1. Social Media, Branding andCrowdsourcing Fusion Br Cs Sm Sheenah Tan Mastering Online Ranking Conference 2012
  2. 2. About Sheenah Background • Raised in Los Baños, Laguna • Plays the drums and piano, band sessionist • Founder, The Indie Culture (www.theindiculture.com) Education • BS Economics, UP Los Baños, 2004 • AB Communication, Lyceum of the Philippines Laguna, 2008 • Masters in Communication, PUP Graduate School, present Specializations • Online reputation management, search engine optimization • Social media and online community management • Web design, photography, blogging, Wordpress, copywritingAbout Branding Crowd- Socialme sourcing Media 0.0 1.0 2.0 3.0
  3. 3. Contact Sheenah Web • www.sheenahtan.net • http://sheenahism.wordpress.com • www.theindieculture.com Social media • facebook.com/dvaechin • twitter.com/sheenahtanph • pinterest.com/sheenahtanph • formspring.me/sheenah • gplus.to/sheenahtanph More? Download resume: www.sheenahtan.net/resumeAbout Branding Crowd- Socialme sourcing Media 0.0 1.0 2.0 3.0
  4. 4. Branding1.0 2.0 3.0
  5. 5. establish Branding Definition ↘ The name, symbol or design that identifies and sets your business apart from others (entrepreneur.com) ↘ How your target market sees your business ↘ Feedback on your product & promotions About Branding Crowd- Social me sourcing Media 0.0 1.0 2.0 3.0
  6. 6. establish Branding What’s the meaning of this logo? About Branding Crowd- Social me sourcing Media 0.0 1.1 2.0 3.0
  7. 7. establish Branding W • Website P • Packaging • Other ETC promotional materials About Branding Crowd- Social me sourcing Media 0.0 1.2 2.0 3.0
  8. 8. establish Branding Components Mission Features BRANDING Idea Qualities About Branding Crowd- Social me sourcing Media 0.0 1.3 2.0 3.0
  9. 9. establish BrandingSuccessful branding: The point at which how you want your business to be known and how it is actually known meet Your perception of Successful Their perception of your company branding your company About Branding Crowd- Social me sourcing Media 0.0 1.4 2.0 3.0
  10. 10. Crowd- sourcing1.0 2.0 3.0
  11. 11. engage Crowdsourcing Brief history ↘ Coined by Jeff Howe in June 2006 ↘ First appeared in Wired magazine ↘ “The Rise of Crowdsourcing” article About Branding Crowd- Social me sourcing Media 0.0 1.0 2.0 3.0
  12. 12. engage CrowdsourcingDefinition↘ The practice of assigning tasks oractivities to a large group of people↘ The targeted group is indefinite↘ The act of collectinginformation/output from public↘ Can either be collaborative orcompetitive About Branding Crowd- Social me sourcing Media 0.0 1.0 2.1 3.0
  13. 13. engage CrowdsourcingExamples↘Freelancer.com’s Expose Your Logo Contest↘Starbucks’ My Starbucks Idea↘ Nokia’s Design By Community About Branding Crowd- Social me sourcing Media 0.0 1.0 2.2 3.0
  14. 14. engage CrowdsourcingUses/purposes↘ Lead generation↘ Content generation↘ Feedback↘ Brand dissemination↘ Psychographics About Branding Crowd- Social me sourcing Media 0.0 1.0 2.3 3.0
  15. 15. engage CrowdsourcingBranding & crowdsourcing↘Use branding to easily engage people to participate in activities.↘Strengthen branding to obtain broader target participants andquality inputs.↘A company with successful branding is likely to succeed incrowdsourcing.↘A company may use crowdsourcing to further establish branding. About Branding Crowd- Social me sourcing Media 0.0 1.0 2.4 3.0
  16. 16. Social media1.0 2.0 3.0
  17. 17. establish Social Media interaction sharing web-based information communication resources About Branding Crowd- Social me sourcing Media 0.0 1.0 2.4 3.0
  18. 18. establish Social Media Social media & branding Social media is the perfect venue to establish and leverage company branding. Success of branding can be measured through different metrics. About Branding Crowd- Social me sourcing Media 0.0 1.0 2.4 3.1
  19. 19. execute Social MediaSuccess metrics Number of ‘likes’/shares/true Repins reach Followers/retweets/mentions Views/likes Check-ins/tips/to dos Shares About Branding Crowd- Social me sourcing Media 0.0 1.0 2.4 3.2
  20. 20. execute Social MediaSocial media & crowdsourcingSocial media can be a perfect tool to make crowdsourcingcampaigns viral.It can, at least, disseminate information to those outside the scope. About Branding Crowd- Social me sourcing Media 0.0 1.0 2.4 3.3
  21. 21. execute The FusionSocial media, branding & crowdsourcingSocial media is the channel or venue to establish branding andengage people to participate in collaborative discussions.After establishing the branding and engaging people incrowdsourcing, social media can execute all other efforts to gatherinformation that may be vital to the company and maintain itsstatus in the market. About Branding Crowd- Social me sourcing Media 0.0 1.0 2.4 3.4
  22. 22. The Fusion3 E’s Establish branding Engage crowdsourcing Execute social media About Branding Crowd- Social me sourcing Media 0.0 1.0 2.4 3.5
  23. 23. Thank you! -Sheenahhttp://www.sheenahtan.net
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