3. SEEING IS BELIEVING?
Visual perception:
Not a passive
recording of stimulus
material
Active concern of the
mind
Selective perception
4. SELECTIVE PERCEPTION
People focus on certain features of their
environment to the exclusion of others
Perception: the process of categorizing
and interpreting information in a way that
favors one category or interpretation over
another
Selective perception bias in information
processing
5. SOCIAL ASPECTS OF VISUALS
Visual perceptions provide status related
information about others
(e.g., what they wear, what they drive, hairstyle,
bodies, complexions…)
6. VISUAL AND PERSONAL IDENTITY
There are many different ways in which to take on
certain identities or play with signifiers in creating
identities Signifier (Marker) Signified (Meaning)
Crew cut Military
Purple hair Punk
Beret Arty
