About I am a passionate strategic marketing professional who understands the interplay of Technology, Collaboration and Design that drives brand innovation & growth in our post-recession world. I firmly believe that marketing problems can’t be solved thru off-the-shelf solutions, esp. since no two marketing problems are the same.
Hence instead of a format-driven approach, I employ design thinking principles to search for simple and practical solutions. I specialize in communication strategies across B2C and B2B channels, with a clear focus on customer engagement and brand development, which increases future brand value.