China 2008: PR in an Olympic Year
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Presentation from Horn Group and UpStream Asia, Oriella PR Network partners, on PR in China in an Olympics year.
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Editor's Notes
- Upstream Introduction An Asia Pacific-based corporate and marketing communications network Direct presence in Beijing, Shanghai, Honk Kong, Taipei, Tokya, Singaport and Sydney With afffiliate offices in 9 other regions in Asia Pacific Beijing-based Hua Foley is Managing Director, China at Upstream Asia. A Chinese native, Hua has worked in the media, government, academia and agencies and has unrivalled knowledge of communications in China. Paul Mottram is Chief Operating Officer, Upstream Asia, based in Hong Kong. Paul has worked in B2B, consumer and corporate communications for Asian, US and European multinationals in China for 15 years. Oriella PR Network member Upstream Asia was named PR Week’s New Consultancy of the Year in 2001 and runner up Mid-sized Network of the Year in 2007. 70+ staff, more than half in Greater China A full range of off- and on-line solutions, including: Branding/positioning/messaging Media relations/special events Crisis and issues management Proven track record with global and Asian brands Corporate and financial Consumer and travel Technology, media and telecommunications Experienced, hands-on international/local management team with a direct presence in 7
- How to explain the depreciation against Euro?
- # Mobile users Online population % rural/poverty 440,000 According to World Bank, in 2006, a total of 135 million people live below poverty line, 10% of total population
- Chinese
- The point 2-4 are estimated numbers based on 2006. will update when gets official info.
- A Chinese reporter once commented that he wrote a negative story because he didn’t like the European spokesperson’s attitude; he thought the spokesperson was demeaning China. Another editor commented he had no problem “offending” a Western company because, although it did big business in China, the company didn’t have anyone on the ground in China to offend.
- Mercedes-Benz Crisis learning: 技术替代公关、律师替代公关，这是奔驰公关败笔最根本原因。在奔驰的每次表态中，技术和律师都是主角，技术专家讲一通谁也听不懂的名词，律师再来一通不是每个人都能懂的术语。“奔驰可能没有意识到，让那些严谨而较真的律师的取代公关真是一种灾难，因为他们对法律的忠诚和信仰真可以到什么都不管不顾的地步。” Attitude: commented on the event: “ 非理性的而且无意义的举动”