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Podcasting

by sgogolak on Feb 18, 2010

275 views

A quick overview of podcasting, what the intended use is and some of the key benefits.

A quick overview of podcasting, what the intended use is and some of the key benefits.

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Podcasting — Presentation Transcript

Podcasting
A Brief Overview
Podcasting
Content delivered via RSS
Subscription service for episodic content
Wikipedia:
A podcast is a series of digital mediafiles (either audio or video) that are released episodically and downloaded through web syndication.
Podcasting
Format is a downloadable file
Inherently portable
Playable on a wide range of devices
Unsecure
Un-trackable/measurable
Typical content:
Radio programs
TV programs
Training series
Podcasting
Why podcasting?
Builds an audience
Builds loyal listeners/viewers
Easy, affordable way to distribute a lot of information
Great way to connect your people to your buyers