2. Podcasting Content delivered via RSS Subscription service for episodic content Wikipedia: A podcast is a series of digital mediafiles (either audio or video) that are released episodically and downloaded through web syndication.
3. Podcasting Format is a downloadable file Inherently portable Playable on a wide range of devices Unsecure Un-trackable/measurable Typical content: Radio programs TV programs Training series
4. Podcasting Why podcasting? Builds an audience Builds loyal listeners/viewers Easy, affordable way to distribute a lot of information Great way to connect your people to your buyers