Discover our expert strategies for taking your business blog to the next level.

1. 7
Proven Strategies for
Making Your Business
Blog Legendary

2. Email Marketing Tips
When it comes to generating traffic and
growing your audience, building a business
blog can be one of the most effective and
lowest cost methods of putting your
content to work. In fact, companies with
active blogs have over 430% more indexed
pages in search results than those who
don’t. Get in the game and boost your
online presence quickly with these seven
tried-and-true business blogging strategies,
guaranteed to make your blog legendary.
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3. 3
7 Business Blogging
Strategies for a Legendary
Blog

4. 1. Strategize Posts Based
On Overall Goals
Your blog posts should always fit your larger marketing plan. As marketing expert Ann
Handley (@marketingprofs) advises: “Good content always has an objective; it’s created
with intent. It therefore carries triggers to action.” (Source: Kissmetrics)
If you know why you are writing posts—whether hoping to drive traffic, raise brand
awareness, or discuss industry news – each post will be more focused and will ultimately be
more successful.
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5. 2. Produce Helpful Content
Your business blogging strategies should focus on creating content that is informative.
Consumers look to blogs as one of the top five most trusted resources when it comes to
online information, so make sure your content is accessible, useful, and updated regularly.
Plus, if your content is helpful, it is 94% more likely to be shared by readers.
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6. 3. Effective Business Blogging
Strategies Have Consistent
Posting Activity
When it comes time to measure the effectiveness of campaigns, those businesses that
consistently update their blogs are 13 times more likely than others to see positive ROIs.
Plus, the more content you have, the greater the chance that other blogs will link back to
you – companies with blogs generate 97% more links back to their website.
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7. 4. Get Your Posts Seen
Promoting your blog to the right audience increases your authority. The number of bloggers
using paid ads to promote their posts has increased over 93% in 2015, so if you have the
budget, don’t miss out to the competition.
However, a benefit of blogging is that it can be as inexpensive as you want. Your blog posts
will be crucial to boosting SEO, and will significantly increase the chance that you are found
in organic searches. In fact, in the days where 70-80% of online users are ignoring paid ads
and skipping directly to organic results, the more pages you have indexed, the more traffic
you can drive without investing in paid ads. Don’t forget about building contact lists and
social network followers, both of whom are excellent audiences to target for your posts.
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8. 5. Create Longer Articles
It used to be that greater quantities of shorter posts could boost your search ranking, but
now Google focuses on longer content. The highest ranking posts in Google searches for
2015 averaged 1,140-1,285 words, and that number is expected to be closer to 1,600
words for 2016.
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9. 6. Include Images
Posts should always have relevant images—those with visuals get 94% more views than
articles without. In fact, with more users viewing content on mobile devices, visual assets
are surging in popularity—nearly 71% of marketers include visual components as part of
their overall content strategy.
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10. 7. Develop Posts With
Multiple Authors
The more authors you have on your blog, the more credible you are to readers. Almost 63%
of people perceive blogs with multiple authors as more trustworthy than those without. If
you don’t have a large enough team, use guest bloggers for more diverse authorship and as
a way to secure backlinks from significant sites.
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11. Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com
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