1. SEO Entity
A Complete Web & It Solution
TM©
A Complete Web Solutions
SEO Entity™©
E-50, GIDC, Electronic Estate, Sector – 25,
Gandhinagar – 382028, Gujarat – India.
www.seoentity.com | info@seoentity.com

2. SEO ( Search Engine Optimization )
A Complete Web & It Solution
SEO ( Search Engine Optimization) :
You've finished your web design, uploaded your files, and set up your blog, but you're still not getting as
many visitors as you hoped for. What gives? Chances are you haven't started working on one of the most
important ways to market your site, Search Engine Optimization (SEO).
 What SEO is ?
Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more
traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO
(work that takes place separate from the website) and on-page SEO (website changes to make your website
rank better).
SEO Entity will cover both areas in detail! Remember, a website is not fully optimized for search engines
unless it employs both on and off-page SEO.
 What SEO is not ?
SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have
a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing
(SEM). SEO is not ranking #1 for your company's name.
SEO Entity know that ranking for popular terms is darn near impossible, but specific terms, such as a
company name, is a freebie. The search engines usually are smart enough to award you that rank by
SEO Entity™©
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 Who Use SEO ?
If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to
rise to #1, this websites needs to consider SEO. Because search engines have become more and more
popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.
E-50, GIDC, Electronic Estate, Sector -25,
Gandhinagar – 382028, Gujarat – India.
www.seoentity.com | info@seoentity.com

3. Keyword Research
A Complete Web & It Solution
Keyword Research :
Before you can start optimizing your site for the search engines, you must first know which terms you want
to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With
these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of
them. These keywords can be either broad or specific. We at SEO Entity refer to Google because if you can
rank well there, you'll rank well on the other search engines.
 What Broad Keywords is ?
A broad keyword is one that many people search for, because they may only have a vague idea of what
they're looking for. Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports").
These keywords are difficult to rank #1 for because so many other websites might have an article or two that
mention shoes. However, if you can rank well for a broad keyword, you will be receiving a great deal of
traffic.
Hard to rank for, but worth it in the long run. We recommend that only choose a broad keyword if their
industries are not very competitive.
 What Specific Keyword is ?
A specific keyword is something that contains many adjectives or words that make the search very targeted.
SEO Entity™©
The people doing these types of searches know exactly what they want (e.g. "used black high heel shoes").
These keywords are much less competitive and are easier to rank for on search engines. The downside is
that they receive a great deal less volume of searches per month. In terms of traffic, you will need to have
several #1 rankings for specific keywords to equal one #1 ranking broad keyword.
Easier to rank for and it's highly targeted traffic. The only downside is that the number of visitors you will
receive is relatively low.
E-50, GIDC, Electronic Estate, Sector -25,
Gandhinagar – 382028, Gujarat – India.
www.seoentity.com | info@seoentity.com

4. Keyword Research
A Complete Web & It Solution
 What Unique or Branded Keywords is ?
These are the words that are specific to only your company. They are one of the most easiest ways to get
traffic. However, some companies will release a new product, with a unique name, and then forget to
optimize for that keyword on their website. Their SEO savvy competitors can then pick up the slack and take
over the top rankings for these terms. If you have a popular brand or product, make sure that you have
optimized for these freebie keywords.
 How SEO Entity Helps You For Keyword is ?
SEO Entity research keyword are 2 parts voodoo magic and 1 part hard statistic. This is partly due to Google
not releasing actual numbers and partly due to overeager SEO Tool developers trying to sell their products.
Because there is such a sizable uncertainty in all keyword research tools, we use as many different sources as
we can,. Even with multiple sources, we should only take the information we gather as a
recommendation, rather than a fact.
Yahoo has been releasing their keyword search information for years, and many tools are based off of this
specific data. We've collected a wide variety of helpful tools that will give you a general idea of which
keywords you should target when making and optimizing your websites.
SEO Entity™©
We at SEO Entity is aware of a common mistake by many SEO is to stuff 500 different keywords on one
page and wait for the #1 rankings to roll in. That might have worked 10 years ago, but the algorithms that
search engines use these days are much more sophisticated and are not tricked by this. That's why it's best
to start small, and be concise with the keywords that you choose.
E-50, GIDC, Electronic Estate, Sector -25,
Gandhinagar – 382028, Gujarat – India.
www.seoentity.com | info@seoentity.com

5. Page Rank
A Complete Web & It Solution
Page Rank :
Before you can start optimizing your site for the search engines, you must first know which terms you want
to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With
these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of
them. These keywords can be either broad or specific. We at SEO Entity refer to Google because if you can
rank well there, you'll rank well on the other search engines.
 What Broad Keywords is ?
A broad keyword is one that many people search for, because they may only have a vague idea of what
they're looking for. Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports").
These keywords are difficult to rank #1 for because so many other websites might have an article or two that
mention shoes. However, if you can rank well for a broad keyword, you will be receiving a great deal of
traffic.
Hard to rank for, but worth it in the long run. We recommend that only choose a broad keyword if their
industries are not very competitive.
 What Specific Keyword is ?
A specific keyword is something that contains many adjectives or words that make the search very targeted.
SEO Entity™©
The people doing these types of searches know exactly what they want (e.g. "used black high heel shoes").
These keywords are much less competitive and are easier to rank for on search engines. The downside is
that they receive a great deal less volume of searches per month. In terms of traffic, you will need to have
several #1 rankings for specific keywords to equal one #1 ranking broad keyword.
Easier to rank for and it's highly targeted traffic. The only downside is that the number of visitors you will
receive is relatively low.
E-50, GIDC, Electronic Estate, Sector -25,
Gandhinagar – 382028, Gujarat – India.
www.seoentity.com | info@seoentity.com

6. Improve Your Site's Search Ranking Using SEO
A Complete Web & It Solution
 Search engine optimization is an ever-evolving craft. We interviewed
dozens of experts to glean the most effective tips and tricks.
As any website owner knows, search-engine optimization—SEO—is a rapidly moving
target. What worked well last week might work against you today. Hordes of website
operators learned this the hard way earlier this year, when two key updates to Google's
algorithms took effect.
Known by the cute code names of "Panda" and "Penguin," these updates were designed to severely penalize websites with
thin, weak, or duplicated content. The goal: To rid Google's search results of content farms and spam blogs by using quality
metrics, instead of merely relying on the old Page Rank system to measure a site's importance. Google: Critics
 Updating your site frequently is one sure way of boosting your search engine ranking.
 Structured information, known as "rich snippets," can help your site float to the top of search results.
 Author rankings could become more important than page rankings in the second half of 2013.
SEO Entity™©
 What happens if someone links to you from a spammy website? It makes you look bad; in fact, search
engines can deem that your site is in fact a spam site as well. Your site is guilty by association, even if you
have nothing to do with the linker.
E-50, GIDC, Electronic Estate, Sector -25,
Gandhinagar – 382028, Gujarat – India.
www.seoentity.com | info@seoentity.com