SIPREMIUM 2011 factsheet eng
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SIPREMIUM 2011 factsheet eng

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FACTSHEET of 2011

FACTSHEET of 2011

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SIPREMIUM 2011 factsheet eng SIPREMIUM 2011 factsheet eng Document Transcript

  • Show Overview  Show Title SIPREMIUM 2011 (The 21st Seoul International Sourcing Fair: Premium Gift, Stationery & Homeware)  Show Period April 9th(Wednesday)~12nd(Sunday), 2011  Show Venue Hall C, 3rd Floor Coex  Show Organizer Coex Co. Ltd.  Local Partners Korea Gift Industry Association (KGIA) Institution of Convention & Exhibition Management (ICEM)  Supporters Ministry of Knowledge Economy Small and Medium Business Administration Seoul Tourism Organization Institute of Korea Entrepreneurship Department  Exhibit Items Sales promotional products, Gift items, Stationery &office supplies, Jewelry &accessories, Character items, Health &well-being items, Sports &leisure items, DIY &party items  Concurrent Events The Premium Homeware The Premium Design • Consumer electronics, Kitch • Sophisticated stationery, enware, Home decoration, Sophisticated gift, Promotional apparels, High-fashioned household Bathware goods, Products in a gorgeous design
  • Promotion Report Participation in the relevant domestic/overseas exhibitions Operation of booth to promote relevant family exhibition Domestic Overseas Seoul gift Show Summer Sourcing Fair(Hong Kong) Seoul Int’l Stationery Show SIPREMIUM China road show Printed Advertisement Daily newspaper, Economic newspaper -5 Magazine advertisements including Gift Seoul, Retail magazine etc. In total 21times Foreign specialized magazine -HK products/Trade Channel/Global Sources in total 7times Local trade magazine for overseas distribution etc. Internet Advertisement Major Portal web site, Online banner barter Establishment/operation of homepage support multiple languages Operate SNS(Facebook, Twitter, Blog) Direct Promotion Establishment of DB about 5,000 companies Sending of DM(Guideline on Participation/Invitation) Manufacturing/distribution of Show Preview Marketing activities through Fax/E-mail Local Marketing activities by establishment of overseas agent
  • Show Review  Exhibitor ▪ Size of Exhibitor Size of Exhibitor Countries Korea, Japan, China, Hong Kong, USA, 332 exhibitors from 17 countries, Mongol, Indonesia, Thailand, Russia, 486 booths in Total Algeria etc. ▪ Exhibitor Survey Purpose of Participation Achievement of Participation Finding Buyers 10%2% Promotion of new 8% 11% 31% products Very Satisfied 15% Promotion of Satisfied companies 31% Mediocre Franchise 17% 50% No satisfied 25% Collection of Information Others Participation in the next exhibition Securing new customers 8% 11% 10% Scheduled to 12% participate Very satisfied Positive to participate Satisfied 31% No decided 27% Mediocre 50% No satisfied No 51% participation
  • Show Review  Visitor ▪ No. of Visitors Domestic Overseas [57 Nations] 16,009 911 Total 16,920 ▪ Visitor Survey Purpose of Visit Interested Areas Promotion Gain Materials Information 11.40% Gifts 24% 5.10% Household Purchase 32.10% 5.20% Goods Products Stationery/Fancy 43% 5.90% Personal Sports/Leisure Interest 11.50% 16% Kichenware 14.80% Searching 14.30% 11% Home Marketing Decoration Participation in the Next Year Exhibition Result of Visitation Scheduled to 6% 6% participate 6% Positive to 20% participate 34% Satisfied Mediocre Average Dissapointed No 60% 68% participation
  • SIPREMIUM 2012 Overview  Show Title SIPREMIUM 2012 (The 22nd Seoul International Sourcing Fair: Premium Gift, Stationery & Homeware)  Show Period February 23th(Thursday)~26st(Sunday), 2012  Show Venue Hall C(3rd floor) Coex Convention Center, Seoul, Korea  Show Organizer Coex Co., Ltd.  Expected Scale 400 Companies, 600 Booths, 20,000 Buyers  Special Venue VIP Buyer Lounge, Traditional market Promotion Hall  Exhibit Items Sales promotional products, Gift items, Stationery &office supplies, Jewelry &accessories, Character items, Health &well-being items, Sports &leisure items, DIY &party items Please find out more about this show at www.sipremium.com Contact Point Kirt Park Overseas Marketing Coordinator Tel. 82 2 6000 8003 / Fax. 82 2 6000 8177 E-mail. semiburst@coex.co.kr