Alueellisen toimintasuunnitelman luonnosversio.

1. 1
An interregional cooperation project for
improving SME competitiveness
policies
TOGETHER WE BOOST RURAL GROWTH
AND INNOVATIVENESS OF SME’S
Action plan
PROJECT PARTNERS:
Municipality of Medina del Campo (ES)
Savonlinna Business Services Ltd (FI)
Local Government of Nagykanizsa (HU)
DELTA 2000 Consortium Ltd (IT)
Province of Drenthe (NL)
Harghita County Council (RO)
Newcastle University (UK)
South Savo Region - Finland
Action 1.1. Start-up incubation
Awareness
• Service provider networking
• Resourcing, engagement, launcing of activity
• Going public: Awareness building, marketing
Incubation
• Opening call for applications, marketing communications
• Implementing start-up coaching processes 1-2 per year
• Start-up competition, annually
Commer-
cialization
• Support for business incubation phase
• Searching for public funding
• Business consultancy
• Funneling best ideas for national and international start-up
scene and investor search

2. 2
An interregional cooperation project for
improving SME competitiveness
policies
TOGETHER WE BOOST RURAL GROWTH
AND INNOVATIVENESS OF SME’S
Action plan
PROJECT PARTNERS:
Municipality of Medina del Campo (ES)
Savonlinna Business Services Ltd (FI)
Local Government of Nagykanizsa (HU)
DELTA 2000 Consortium Ltd (IT)
Province of Drenthe (NL)
Harghita County Council (RO)
Newcastle University (UK)
South Savo Region - Finland
Action 1.2. Marketing pilots and market experimentation
Preparation
• Indentifying producers with growth potential e.g. food, wood
products, etc.
• Customer profiling for identified product categories
• Identification of potential markets and channels
Product
devel-
opment
• Support for product development to match customer profiles
• Support for developing content marketing
Marketing
pilots
• Implementation of
• Pop-up sales pilots
• Trade and consumer fairs when applicable to test markets
• Electronic distribution channel pilots
• Scaling up production or pooling capacity to increase volumes

3. 3
An interregional cooperation project for
improving SME competitiveness
policies
TOGETHER WE BOOST RURAL GROWTH
AND INNOVATIVENESS OF SME’S
Action plan
PROJECT PARTNERS:
Municipality of Medina del Campo (ES)
Savonlinna Business Services Ltd (FI)
Local Government of Nagykanizsa (HU)
DELTA 2000 Consortium Ltd (IT)
Province of Drenthe (NL)
Harghita County Council (RO)
Newcastle University (UK)
South Savo Region - Finland
Action 1.2/1.3 Marketing pilots and market experimentation
Preparation
• Indentifying producers with growth potential e.g. food, wood
products, etc.
• Customer profiling for identified product categories
• Identification of potential markets and channels
Product
devel-
opment
• Support for product development to match customer profiles
• Support for developing content marketing
Marketing
pilots
• Implementation of
• Pop-up sales pilots
• Trade and consumer fairs when applicable to test markets
• Electronic distribution channel pilots
• Scaling up production or pooling capacity to increase volumes

4. 4
An interregional cooperation project for
improving SME competitiveness
policies
TOGETHER WE BOOST RURAL GROWTH
AND INNOVATIVENESS OF SME’S
Action plan
PROJECT PARTNERS:
Municipality of Medina del Campo (ES)
Savonlinna Business Services Ltd (FI)
Local Government of Nagykanizsa (HU)
DELTA 2000 Consortium Ltd (IT)
Province of Drenthe (NL)
Harghita County Council (RO)
Newcastle University (UK)
South Savo Region - Finland
Action 1.4 Demand-driven productization process
Market
analysis
• Analysis of resources and capabilities in the
region
• Monitoring market signals – customer profiling
• Consultation with buyers and potential resellers
Product-
ization and
business
networking
• Based on finding co-creation and product
development workshops to discuss possibilities
to respond to identified demand
Commer-
cialization
• Prepation of offer for buyers
•  Action 1.3 marketing pilots

5. 5
An interregional cooperation project for
improving SME competitiveness
policies
TOGETHER WE BOOST RURAL GROWTH
AND INNOVATIVENESS OF SME’S
Action plan
PROJECT PARTNERS:
Municipality of Medina del Campo (ES)
Savonlinna Business Services Ltd (FI)
Local Government of Nagykanizsa (HU)
DELTA 2000 Consortium Ltd (IT)
Province of Drenthe (NL)
Harghita County Council (RO)
Newcastle University (UK)
South Savo Region - Finland
Action 1.5 Expert panel support
Networking
• Build an expert panel from research,
business and consultancy reps with
market insight.
Market
monitoring
• Build a Delphi method or similar to
process business insight
• Share insights to local businesses
Business
idea creation
• Organize ideation workshops
• Offer fast coaching process for owners
of ideas  1.1 Start-up incubation