Let's talk about content Mark Nevils

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Minnesota Interactive Marketing Association

Mark Nevils

Presentations & Public Speaking

LET’S TALK ABOUT CONTENT. JUST KIDDING,
LET’S MAKE SOME CONTENT.
CONTENT TRACK 10:50-11:45

MARK NEVILS
CREATIVE DIRECTOR
THEFACTORY.FILM 
MARK@THEFACTORY.FILM

PART ONE: RETHINKING THE CONTENT PIPELINE
PART TWO: PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET
CONTENT.

PART ONE:
RETHINKING THE
CONTENT PIPELINE

RETHINKING THE CONTENT PIPELINE
TECH
MEDIA
STRATEGY

RETHINKING THE CONTENT PIPELINE
MEDIA USAGE AND CONSUMPTION
▸CONTENT MIX - What speciﬁc types of content are we producing?
▸OUTPUT AMPLIFICATION - How do we increase content volume?
TECH
MEDIA
STRATEGY

RETHINKING THE CONTENT PIPELINE
EVOLUTION OF CONTENT CAPTURE TECHNOLOGY
TECH
MEDIA
STRATEGY
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RETHINKING THE CONTENT PIPELINE
EVOLUTION OF CONTENT CAPTURE TECHNOLOGY
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RETHINKING THE CONTENT PIPELINE
EVOLUTION OF CONTENT CAPTURE TECHNOLOGY
TECH
MEDIA
STRATEGY
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RETHINKING THE CONTENT PIPELINE
EVOLUTION OF CONTENT CAPTURE TECHNOLOGY
TECH
MEDIA
STRATEGY

RETHINKING THE CONTENT PIPELINE
EVOLUTION OF CONTENT CAPTURE TECHNOLOGY
TECH
MEDIA
STRATEGY
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RETHINKING THE CONTENT PIPELINE
EVOLUTION OF CONTENT CAPTURE TECHNOLOGY
TECH
MEDIA
STRATEGY
CGI: CONNECT ENGINEERING TO CREATIVE
FOR LIMITLESS OPPORTUNITIES.

PART TWO:
PRODUCTION TIPS TO BREAK
THROUGH ON A BUDGET

RETHINKING THE CONTENT PIPELINE
PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET
THE RULE OF THIRDS:
THE HUMAN EYE NATURALLY GRAVITATES
TO INTERSECTION POINTS THAT OCCUR
WHEN AN IMAGE IS SPLIT INTO THIRDS.

CAMERA ANGLES
Rule of Thirds
Get out of the center

PRODUCTION TIPS TO BREAK
THROUGH ON A BUDGET
HIGH END PRODUCTION OUTPUT
CAMERA ANGLES:
CHANGE THEM UP.

CAMERA ANGLES
Angles
Eye Level
It sounds simple, because it is. Get
your camera down at eye level with
the bike for that epic hero shot.
LOW ANGLE
Take a knee and get low.

Angles CLOSE UP
Getting close can add drama and emotion

THROW YOUR HAT
OVER THE WALL.
John F. Kennedy
Frank O’Connor

MARK NEVILS
THEFACTORY.FILM 
MARK@THEFACTORY.FILM

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Today we are seeing a rapid growth in music festivals, both in size and number. In 2014 alone there were 874 festivals in North America, with festival capacity growing from 475,000 attendees in 2010, to 1.8 million in 2014. What’s apparent is that Millennials seek a more complete music experience, and Gen Z, we anticipate, even more so. To develop a point of view on the festival of the future, sparks & honey partnered with PepsiCo’s Creator team to identify the defining characteristics and present our vision of the music festival of the future.

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From the everyday to the futuristic, our abilities as humans (and machines) evolve throughout our lifetimes. We are part of a vast, influential range of abilities, both cognitive and physical, that are constantly in flux and influencing one another. This spectrum of ability is a constant reverberating tide that affects everyone, and moves culture. There are cultural forces radiating across the spectrum of ability in a number of mega trends we follow here at sparks & honey, such as unapologetic, frictionless and AI ethics. These trends are evident in our relationships with one another and with technology, in fashion and design, our workplaces, and in the streets we walk, run or drive through. In this report, we examine the pervading tide of culture through the lens of ability, affecting all of us. We’re looking toward a future–evident already in our lives today–where ability can be enhanced, morphed, designed and modular. For some, this will increasingly be a necessity, and for others, a luxury. For some time, we’ve been enhancing our abilities: with pacemakers, tech tattoos for diabetics that measures glucose levels, or bionic limbs. As we infuse our lives with technology and look to robots for companionship, entertainment and assistance, ability becomes a question of human and civil rights. And maybe even, robot rights. What does tomorrow look like – for all of us? 85 pp. Methodology For this report, sparks & honey conducted primary research and interviewed experts in the field of ability, including thought leaders from our Influencer Advisory Board (IAB). We surveyed 1,009 people in the US, aged 18 to 65, to engage their perceptions on evolving technologies. Leveraging social listening, patent analysis, and our proprietary Cultural Intelligence system, we combed through thousands of signals to build a vision of the future cultural landscape of ability.

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Space, it’s not just a moonshot. It’s your business. Space is open for the future of your brand or company in a way that we’ve never seen before. To tap into this momentum, we are excited to launch the new sparks & honey Culture Forecast report, Space: Exploration Innovation Brought Down To Earth. From the explosive growth of commercial satellites to private sector dollars pouring in, this new space era is unleashing a symbiotic relationship between space and Earth. The new vantage points, unique data sets and technology innovations of space have implications for almost every industry imaginable — including yours. This report explores how space is resonating across culture: the design of space pervading food to fashion, media and the arts; the burgeoning new industry of space tourism from the ground up; how space data is unveiling new vantage points from agriculture to urbanization; and how the infinite resources of space are shaping the future of medicine, and our habitation beyond this planet.

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Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen. Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025? In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.

Gen Z 2025: The Final Generation

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The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury. As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.

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Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year. Visit trends.fjordnet.com for more.

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Let's talk about content Mark Nevils

1. LET’S TALK ABOUT CONTENT. JUST KIDDING, LET’S MAKE SOME CONTENT. CONTENT TRACK 10:50-11:45

2. MARK NEVILS CREATIVE DIRECTOR THEFACTORY.FILM  MARK@THEFACTORY.FILM

3. PART ONE: RETHINKING THE CONTENT PIPELINE PART TWO: PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET CONTENT.

4. PART ONE: RETHINKING THE CONTENT PIPELINE

5. QUALITY FAST CHEAP TECH MEDIA STRATEGY

6. RETHINKING THE CONTENT PIPELINE CAMPAIGN STRATEGY ▸BUDGET PLANNING - When we forecast for next year, what changes? ▸PRODUCTION PARTNERS - Are we working with production partners that can not only execute showcase quality content production, or can they also deliver the volume goods for the rest of the pipeline? ▸INTERNAL TEAM - When it’s cost-averse to execute with a partner, or simply to supplement and over deliver, what can we build internally? ▸AMBASSADORS - How do we activate and celebrate our brand ethos? TECH MEDIA STRATEGY

7. RETHINKING THE CONTENT PIPELINE TECH MEDIA STRATEGY

8. RETHINKING THE CONTENT PIPELINE TECH MEDIA STRATEGY

9. RETHINKING THE CONTENT PIPELINE MEDIA USAGE AND CONSUMPTION ▸CONTENT MIX - What speciﬁc types of content are we producing? ▸OUTPUT AMPLIFICATION - How do we increase content volume? TECH MEDIA STRATEGY

10. RETHINKING THE CONTENT PIPELINE MEDIA USAGE AND CONSUMPTION ▸CONTENT MIX - What speciﬁc types of content are we producing? ▸OUTPUT AMPLIFICATION - How do we increase content volume? TECH MEDIA STRATEGY DO: MORE WITH BIGGER PRODUCTIONS REALIZE: EVERYTHING AND EVERYONE ASSOCIATED WITH YOUR BRAND IS PART OF A PRODUCTION LISTEN: THE CONVERSATION IS ALWAYS ALIVE. THE SOCIAL MARKETPLACE WILL TELL YOU WHAT WORKS.

11. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY OSMO $570

12. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY $399

13. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY $347

14. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY

15. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY Wi Fi $549

16. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY CGI: CONNECT ENGINEERING TO CREATIVE FOR LIMITLESS OPPORTUNITIES.

17. PART TWO: PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET

18. RETHINKING THE CONTENT PIPELINE PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET THE RULE OF THIRDS: THE HUMAN EYE NATURALLY GRAVITATES TO INTERSECTION POINTS THAT OCCUR WHEN AN IMAGE IS SPLIT INTO THIRDS.

19. CAMERA ANGLES

20. CAMERA ANGLES

21. CAMERA ANGLES

22. CAMERA ANGLES Rule of Thirds Get out of the center

23. CAMERA ANGLES Rule of Thirds Get out of the center

24. PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET HIGH END PRODUCTION OUTPUT CAMERA ANGLES: CHANGE THEM UP.

25. CAMERA ANGLES Angles Eye Level It sounds simple, because it is. Get your camera down at eye level with the bike for that epic hero shot. LOW ANGLE Take a knee and get low.

26. High Angle HIGH ANGLE

27. Angles CLOSE UP Getting close can add drama and emotion

28. THROW YOUR HAT OVER THE WALL. John F. Kennedy Frank O’Connor

29. THANK Y U

30. MARK NEVILS THEFACTORY.FILM  MARK@THEFACTORY.FILM

Let's talk about content Mark Nevils

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