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Let's talk about content Mark Nevils

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Mark Nevils

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Let's talk about content Mark Nevils

  1. 1. LET’S TALK ABOUT CONTENT. JUST KIDDING, LET’S MAKE SOME CONTENT. CONTENT TRACK 10:50-11:45
  2. 2. MARK NEVILS CREATIVE DIRECTOR THEFACTORY.FILM
 MARK@THEFACTORY.FILM
  3. 3. PART ONE: RETHINKING THE CONTENT PIPELINE PART TWO: PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET CONTENT.
  4. 4. PART ONE: RETHINKING THE CONTENT PIPELINE
  5. 5. QUALITY FAST CHEAP TECH MEDIA STRATEGY
  6. 6. RETHINKING THE CONTENT PIPELINE CAMPAIGN STRATEGY ▸BUDGET PLANNING - When we forecast for next year, what changes? ▸PRODUCTION PARTNERS - Are we working with production partners that can not only execute showcase quality content production, or can they also deliver the volume goods for the rest of the pipeline? ▸INTERNAL TEAM - When it’s cost-averse to execute with a partner, or simply to supplement and over deliver, what can we build internally? ▸AMBASSADORS - How do we activate and celebrate our brand ethos? TECH MEDIA STRATEGY
  7. 7. RETHINKING THE CONTENT PIPELINE TECH MEDIA STRATEGY
  8. 8. RETHINKING THE CONTENT PIPELINE TECH MEDIA STRATEGY
  9. 9. RETHINKING THE CONTENT PIPELINE MEDIA USAGE AND CONSUMPTION ▸CONTENT MIX - What specific types of content are we producing? ▸OUTPUT AMPLIFICATION - How do we increase content volume? TECH MEDIA STRATEGY
  10. 10. RETHINKING THE CONTENT PIPELINE MEDIA USAGE AND CONSUMPTION ▸CONTENT MIX - What specific types of content are we producing? ▸OUTPUT AMPLIFICATION - How do we increase content volume? TECH MEDIA STRATEGY DO: MORE WITH BIGGER PRODUCTIONS REALIZE: EVERYTHING AND EVERYONE ASSOCIATED WITH YOUR BRAND IS PART OF A PRODUCTION LISTEN: THE CONVERSATION IS ALWAYS ALIVE. THE SOCIAL MARKETPLACE WILL TELL YOU WHAT WORKS.
  11. 11. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY OSMO $570
  12. 12. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY $399
  13. 13. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY $347
  14. 14. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY
  15. 15. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY Wi Fi $549
  16. 16. RETHINKING THE CONTENT PIPELINE EVOLUTION OF CONTENT CAPTURE TECHNOLOGY TECH MEDIA STRATEGY CGI: CONNECT ENGINEERING TO CREATIVE FOR LIMITLESS OPPORTUNITIES.
  17. 17. PART TWO: PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET
  18. 18. RETHINKING THE CONTENT PIPELINE PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET THE RULE OF THIRDS: THE HUMAN EYE NATURALLY GRAVITATES TO INTERSECTION POINTS THAT OCCUR WHEN AN IMAGE IS SPLIT INTO THIRDS.
  19. 19. CAMERA ANGLES
  20. 20. CAMERA ANGLES
  21. 21. CAMERA ANGLES
  22. 22. CAMERA ANGLES Rule of Thirds Get out of the center
  23. 23. CAMERA ANGLES Rule of Thirds Get out of the center
  24. 24. PRODUCTION TIPS TO BREAK THROUGH ON A BUDGET HIGH END PRODUCTION OUTPUT CAMERA ANGLES: CHANGE THEM UP.
  25. 25. CAMERA ANGLES Angles Eye Level It sounds simple, because it is. Get your camera down at eye level with the bike for that epic hero shot. LOW ANGLE Take a knee and get low.
  26. 26. High Angle HIGH ANGLE
  27. 27. Angles CLOSE UP Getting close can add drama and emotion
  28. 28. THROW YOUR HAT OVER THE WALL. John F. Kennedy Frank O’Connor
  29. 29. THANK Y U
  30. 30. MARK NEVILS THEFACTORY.FILM
 MARK@THEFACTORY.FILM

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