1. Grocery shopping for smart
people
John Doe
Department of Psychology
Smart Shopping Institute
john.doe@email.com

2. Contents
1. What do people need?
2. What do people want?
3. How can I meet people‘s needs?
4. Does it always work like that?
john.doe@email.com

3. What do people need?
•Autonomy
“I want to make my own choices.”
•Competence
“I want to be smart.”
•Relatedness
“I want to be respected.”
people’s needs people’s wants meet people’s needs always like that
john.doe@email.com

4. What do people want?
•Efficient shopping
“I want to get what I am looking for
fast.”
•Great value
“I want to get more for my money.”
•Feel welcome
“I want to be helped by friendly
staff.”
people’s needs people’s wants meet people’s needs always like that
john.doe@email.com