Your SlideShare is downloading. ×
INFOGRAPHIC: How Marketing Automation Turns Visitors into Buyers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

INFOGRAPHIC: How Marketing Automation Turns Visitors into Buyers

199
views

Published on

Published in: Business

1 Comment
0 Likes
Statistics
Notes
  • Wow, This is a really great example of marketing automation working at its finest. I found something really similar but adds just as much value at: automationhero.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
199
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. S G ARATIN EP THE WHEAT FROM THE CHAFF How Marketing Automation Turns Visitors into Buyers Have you ever wondered how wheat goes from wide open fields of amber grain to the yummy bread on your table? Neither have we. But that process is actually very similar to how marketing automation helps you generate, qualify and nurture leads into fresh, ready-to-buy customers. Here’s how it works: 1 Generating Leads Lead generation campaigns are created through marketing automation platforms to drive leads to optimized landing pages from: • SEO • PPC • Email • Social Media • Webinars • PR 3 Qualifying Leads Identifying Visitors Marketing automation scores and labels leads based on factors such as: • Visitor intent • Number of website visits within a period of time • Visits to a key web page • Clicks on links in emails 4 Nurturing Leads Marketing automation helps you create campaigns to nurture leads with targeted content that helps them make buying decisions. • White Papers • Blog Posts • Case Studies 2 • Webinars • Other types of content To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2012, All information in this document is the property of Search Mojo. Marketing automation helps to identify website visitors by traits such as: • Buyer type • Job title • Purchase power 5 Sales-Ready Leads After going through a carefully-crafted process created using marketing automation, visitors become sales-ready leads.