INFOGRAPHIC: How Marketing Automation Turns Visitors into Buyers

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  • 1. S G ARATIN EP THE WHEAT FROM THE CHAFF How Marketing Automation Turns Visitors into Buyers Have you ever wondered how wheat goes from wide open fields of amber grain to the yummy bread on your table? Neither have we. But that process is actually very similar to how marketing automation helps you generate, qualify and nurture leads into fresh, ready-to-buy customers. Here’s how it works: 1 Generating Leads Lead generation campaigns are created through marketing automation platforms to drive leads to optimized landing pages from: • SEO • PPC • Email • Social Media • Webinars • PR 3 Qualifying Leads Identifying Visitors Marketing automation scores and labels leads based on factors such as: • Visitor intent • Number of website visits within a period of time • Visits to a key web page • Clicks on links in emails 4 Nurturing Leads Marketing automation helps you create campaigns to nurture leads with targeted content that helps them make buying decisions. • White Papers • Blog Posts • Case Studies 2 • Webinars • Other types of content To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2012, All information in this document is the property of Search Mojo. Marketing automation helps to identify website visitors by traits such as: • Buyer type • Job title • Purchase power 5 Sales-Ready Leads After going through a carefully-crafted process created using marketing automation, visitors become sales-ready leads.