Your subscriber gets onto your list because she has a problem and wants a solution. She usually wants that solution right NOW, and that’s why you should focus on a quick sale to satisfy an immediate need. Here’s how to do that.

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Why You Should Get Your
Prospect to Buy Quickly

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Your email campaign moves your subscriber
from cold prospect to customer

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My insights
from a
decade of
email
marketing:

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People get on your
list because they
have a problem!

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They are looking for a solution

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So you want
to go to Costa
Rica?

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You search for a solution:
• Ticket prices
• Accommodations
• Clothing
• Etc.

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You'll likely complete the research and
make your choices quickly

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Now, what if
you've decided
you'll adopt a
puppy... and
your puppy
isn't potty
trained

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Want Your Emails to
Make More Sales?
Get my proven system for
writing powerful emails
that people want to read -
and that make more sales
here:
http://www.infobusiness
university.com/email

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Maybe you'll buy a
puppy potty
training program

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Or you decide to
ignore the
problem until
puppy outgrows
it…

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Either way, you determine your solution
pretty quickly

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Okay, now you're
going to get in shape
for a big hike

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You decide on a hiker
conditioning course
pretty quickly...
…or you decide to give
up on the idea (pretty
quickly)

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A subscriber is a
prospect for 2-3 weeks.
This is consistent
across almost all
niches

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Get that first purchase worked into your
email sequence quickly

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Once your
customer
studies the
product
and realizes
it's
awesome,
they'll
invest more

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The bulk of your profit and revenue come from
repeat purchases - but you start with that one
product and build up the buyers

20. Infobusinessuniveristy.com/email
Want Your Emails to
Make More Sales?
Get my proven system for
writing powerful emails
that people want to read -
and that make more sales
here:
http://www.infobusiness
university.com/email