Roberto Lara

Montreal, Canada Area Canada

Director, Business Development - Oncology

Medical / Health Care / Pharmaceuticals

As Director of Business Development my mission is to attract novel oncology compounds/trials to Canada, and ensure the delivery of tailored Oncology Drug Development solutions throughout North America. Since 2008, I have been involved in conceptualizing and leading Scimega's Reverse Feasibility Program - a novel CRO approach to site selection & patient recruitment - that accelerates study start-up by matching sponsor protocols with the 'real-time' needs of Canada's top oncologists and their patients. I am responsible for developing, launching and executing strategic sales, brand alignment, as well as, inbound marketing campaigns, including: sales tools, product messaging, direct mail, ...