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Web 2.0 Expo Tokyo http://www.cmptech.jp/web2expo/

Web 2.0 Expo Tokyo http://www.cmptech.jp/web2expo/

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    S29 S29 Presentation Transcript

    • “The Power of Participation” klinker@bittorrent.com November 16, 2007
    • Web 2.0 “Software that gets better the more people use it” User contributed content Blogs Wikis Social networks User generated video User contributed applications Open source “Widgets” Platforms User contributed infrastructure P2P content delivery “Services as Software” Distributed Social Computing Platform Distributed Social Computing Platform © 2001-2007 BitTorrent,Inc. All rights reserved. 2
    • Market for IP Video Consumer Internet Traffic Growth Consumer Internet Traffic Growth 8,000,000 8,000,000 Internet Video to TV Internet Video to TV 6,000,000 6,000,000 Internet Video to PC Internet Video to PC TB/month TB/month VoIP VoIP 4,000,000 Video Communications 4,000,000 Video Communications Internet Gaming Internet Gaming Web, Email, File transfer Web, Email, File transfer 2,000,000 2,000,000 P2P P2P 0 0 2005 2006 2007 2008 2009 2010 2011 2005 2006 2007 2008 2009 2010 2011 P2P: 1014 PB/mo, 35% CAGR © 2001-2007 BitTorrent,Inc. All rights reserved. 3 1: Source: Cisco Systems, The Exabyte Era, Whitepaper August 2007
    • A New World Order… of Magnitude A new order of magnitude has arrived – the ExaByte (EB) One Exabyte = 2^60 bytes Roughly = 1000 PetaBytes = 1 million TeraBytes = 1 billion GigaBytes = 1 trillion MegaBytes = 3,507 Gbps (assuming 100% network utilization) 3,507,000 months of TV (stream encoded at 1 Mbps) (292,000 years) 64,944 months of Blu-Ray DVD (max std 54Mbps) (5,412 years) POP QUIZ 2007 OnlineBIG IS AN EXABYTE? 351 months - HOW Radio Site Traffic (29 years) 20 months of 2007 YouTube traffic (1.7 years) 1 months of P2P traffic © 2001-2007 BitTorrent,Inc. All rights reserved. 4
    • How to Deliver an ExaByte : Web 1.0 Client-Server CDN 1000 PB/Mo 6.5 Tbps peak ~70,000 Servers 60-70 MWatts • http:// or ftp:// • Content distributed to servers at the network • File requested from + edge delivered by a server • Reduces load on central • Linear Scalability servers and speeds content • Foundation of modern delivery to end users internet • Provides one-stop shop to $20 Mbps 1st • Foundation of assure consistent levels of generation CDNs content delivery $130M Monthly © 2001-2007 BitTorrent,Inc. All rights reserved. 5
    • How to Deliver an ExaByte: Web 2.0 P2P Hybrid P2P/HTTP • e.g., BitTorrent DNA • More Efficient • Optimized for large file • Users decide what content delivery is popular • Server provides addresses • Popular content is of peers AND a download accelerated the most server • QoS of download server is only ever improved by peers © 2001-2007 BitTorrent,Inc. All rights reserved. 6
    • Big CDN 1M – 5M 100K – 500K 10K – 50K 1K – 5K 1 – 100 >10M 5K – 10K 100 – 1K 0 5M - 10M 500K – 1M 50K – 100K © 2001-2007 BitTorrent,Inc. All rights reserved. 7
    • A Network of Participation 1M – 5M 100K – 500K 10K – 50K 1K – 5K 1 – 100 >10M 5K – 10K 100 – 1K 0 5M - 10M 500K – 1M 50K – 100K © 2001-2007 BitTorrent,Inc. All rights reserved. 8
    • The Evolving World of Content con sum er NAS BitTorrent SDK BitTorrent DNA DMA Game console Router BitTorrent.com STB rnet DVR DVD inte • New internet content providers • New rich internet content © 2001-2007 BitTorrent,Inc. All rights reserved. 9 © 2007 BitTorrent Inc.
    • BitTorrent’s Mission Deliver the content that entertains and informs the digital world © 2001-2007 BitTorrent,Inc. All rights reserved. 10
    • © 2001-2007 BitTorrent,Inc. All rights reserved. 11
    • Consider Search Google: 500,000 – 1M+ servers $4.5B in cumulative capex at 21% of Q2 net earnings (Morgan Stanley) And yet, still not a great experience today Not contextual Does not see the “dark web” Not personalized Not localized Not dynamic (cannot keep up with Web2.0 applications) How can users participate and make search better? How can users participate and make search better? © 2001-2007 BitTorrent,Inc. All rights reserved. 12
    • Conclusions The best applications involve user participation Users are contributing to all aspects of the application Including the infrastructure of the application As developers, consider how users will contribute to your application Content Code Computing power Harness the power of participation and multiply your ability to deliver a rich and powerful application. © 2001-2007 BitTorrent,Inc. All rights reserved. 13
    • “Thank You” klinker@bittorrent.com November 16, 2007