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Social Media: Prevention or cure?
Jon Brunskill
@jon_brunskill
The Problem
•Children and young people are expected to
create and maintain an online presence.
•The success of this presence is measured in
‘likes’ and ‘followers’.
•Social media platforms are increasingly photo
and video based.
The creation of an online presence is expected at a
younger age - primary pupils.
How do you get likes and
followers?
The Elvis Effect
If an adult condemns,
prohibits, or otherwise
finds an activity
distasteful, it becomes
more attractive to young
people, (proportional to
the scale and intensity of
the condemnation).
Who’s responsibility?
Solutions that probably won’t work:
• Telling children not to go on social media.
• An assembly about the dangers of social media.
• Telling parents that they aren’t doing their job properly.
• So what might work?

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Prevention or cure

  • 1. Social Media: Prevention or cure? Jon Brunskill @jon_brunskill
  • 2. The Problem •Children and young people are expected to create and maintain an online presence. •The success of this presence is measured in ‘likes’ and ‘followers’. •Social media platforms are increasingly photo and video based. The creation of an online presence is expected at a younger age - primary pupils.
  • 3. How do you get likes and followers?
  • 4. The Elvis Effect If an adult condemns, prohibits, or otherwise finds an activity distasteful, it becomes more attractive to young people, (proportional to the scale and intensity of the condemnation).
  • 5. Who’s responsibility? Solutions that probably won’t work: • Telling children not to go on social media. • An assembly about the dangers of social media. • Telling parents that they aren’t doing their job properly. • So what might work?