About Sara Lancaster is the founder and chief communicator for No. 2 Pen, a Denver-based web marketing agency. With a degree in journalism from the University of Colorado in Boulder, Sara’s career has included work as an online marketing consultant, copywriter, marketing manager, book marketer, paralegal, and journalist. When Sara is not writing for clients, she is busy blogging for one of her own blogs. And when her fingertips are sore from all that typing, she enjoys walking her beagle, Moe, traveling with her husband, Jason, and swinging in a hammock with a new book.