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Employer Branding - The Edge of Today
1. Employer Branding
The Edge of Today
Produced By
Hero
Sidekick
Victims
The Prize
HR Department
Marketing Department
Employees
Customers
Cast
2. Employees Customer
The backbone of any business are its employees –
the people responsible for delivering what the customer needs.
3. Then there’s the marketing department.
They broadcast what the company provides to the customers.
After all, someone has to tell them what you offer.
Marketing
Department
Employees Customer
4. Marketing
Department
GAP
But who’s marketing to the employees? It’s not
the marketing department.
That’s where the branding gap comes in.
Employees Customer
5. GAP
HR
In comes the HR Department to the rescue.
They’re the ones who sell the brand
(what the company offers as an employer)
to the employees.
Marketing
Department
Employees Customer
6. Join the HR Hero Movement.
Come say Hi!
www.jigsawhr.co