How to Manage a Community, and Have a Social Life, TooPresentation Transcript
How to Manage a Community,and Have a Social Life Too
Community Managers are social creatures - not only on the web, but in ourown personal lives. The very traits that make us qualiﬁed to ﬁll this role -lovers of people, activities, and communication - are sometimes hard to ﬁndtime for in our own lives because of the 24/7 nature of maintaining acommunity.Since the line between work & play is blurry, hear from experienced CMswho manage to keep their ﬁngers on the pulse of their communities, have abalanced personal life, and even ﬁnd the time to "unplug."
#SXSWWhere’d my social life go?If you’re like most community managers, you’re at work a lot, and when you’re not “atwork,” you’re on your phone. How many times have you been scolded by a friend forresponding to emails during dinner?As young, social people, we wanted to open a conversation on how to realisticallymake time for the social life you crave, and respond to the often 24/7 demands ofbeing a community manger.
#SXSWStructuring your Day (before & after work hours)• Hypothetical: It’s monday morning and you’re just back from a 3 day weekend. You have hundreds of tweets to respond to, an overlfowing inbox, and some squeaky wheels writing all over your forums. Plus, you have concert tickets for tonight. Where do you begin?• Consider: • Daily routines • Making times for meetings and research amidst all the maintenance • Calendar blocking • Leaving the ofﬁce!
#SXSW Managing Community Expecations (so you can leave your computer once in a while)• Hypothetical: Your team just launched a new product, and you’ve been glued to your computer for days. How do you leave for the weekend without freaking out your community, who you’ve been in touch with all week?• Consider: • Building a self service community • Being a person instead of “support” or “social media” • How to use ofﬁce hours efﬁciently.• Inspiration • “Don’t overload people with enthusiasm. Nothing comes off as suspiciously non- human than fanatically beating people with enthusiasm about your ideas and products. Find a balance, and be authentic.” - Cindy Au, Director of Community at Kickstarter
#SXSW Communicating to your team when you’re “on duty” or “off duty”• Hypothetical:You’re not in the ofﬁce, but your team won’t stop emailing you time- sensitive questions. How do you keep them up to speed, but carve out time to write real answers?• Consider: • Setting “day off” expectations • Having an emergency plan and protocol • Using a schedule to manage when you’ll be on email
#SXSW How to take a vacation• Hypothetical: Your dream vacation is hiking out of cell phone range. How do you make this happen?• Consider • Trusting co-workers to ﬁll in (and training them ﬁrst) • Talking to “repeat-offender” co-workers who email you when you’re on vacation • Let go of control! Your brain needs a break. • Inspiration • “When we escape from the place we spend most of our time, the mind is suddenly made aware of all those errant ideas wed suppressed.” -Jonah Lehrer
#SXSW Avoiding Burnout• Hypothetical: You love your job, but it’s giving you carpal tunnel, and some days, you’d just rather be at the beach. How do you stay motivated?• Consider • Don’t inﬂate your importance: someone else can always ﬁll in • Make time for “passion products” • Map out your ideal day, and ﬁnd a way to re-structure your role to make it happen
#SXSW The best of the best tools• What tools and methodologies do you live by?• Try: • Instagram: Your life = content. (The blurry line between personal and professional) • Does your work email go to your phone? • What % of your Twitter feed is personal and work related? • Inspiration • “Keepthe message short but let your passion show.” - Dave Brown, Social Media specialist at Etsy