1. HOMEPAGE
The homepage of Odd
Future’s website has a
cartoon style to it which
is similar to their most
recent album. It is very
interactive which may
interest their fan base
which generally
contains young people
(16-25). It is different
from an ordinary
website layout which
reflects the nature of
their music.

2. TOUR
The cartoon/interactive style of the website is once again shown here, as you click on
the different sections of the map to see the tour dates in different parts of the world. I
find this kind of layout more interesting than a normal website.

3. MERCH STORE
The merch link on the homepage sends you to a separate website called the ‘OF store’.
The store holds several different kinds of items such as hoodies, jackets, t-shirts, caps and
skateboards. This site still somewhat follows the same theme as the homepage.

4. MUSIC
The ‘OF store’ also includes a music section with several different albums by different
members of Odd Future (e.g Frank Ocean, MellowHype, Hodgy Beats). This page still follows
the qwerky design of the main design.

5. BLOGS
A link from the Odd Future
website sends you to two
different tumblr sites.
Tumblr is a very popular
website within the age
range of Odd Future fans
showing how this my
appeal to their fan base.