2. 2
STEVE JOBS WAS BORN ON FEBRUARY 24, 1955 IN THE CITY OF SAN
FRANCISCO.
HIS BIOLOGICAL MOTHER WAS AN UNDERGRADUATE NAMED JOANNE
SIMPSON AND HIS BIOLOGICAL FATHER WAS A NATIVE SYRIAN NAMED
ABDULFATTAH JOHN JANDALI.
BEING BORN OUT OF WEDLOCK HE WAS ADOPTED BY PAUL AND CLARA
JOBS AND MOVED TO SANTA CLALA (SILICON VALLEY).
FAMILY BACKGROUND
3. 3
CHILDHOOD
STEVE WAS A VERY TURBULENT DURING HIS EARLY SCHOOL
DAYS TILL 4TH GRADE.
BUT LATTER ON HE WAS SO HOOKED TO HIS STUDIES THAT
HE SKIPPED CLASS 5 AND DIRECTLY WENT TO MIDDLE SCHOOL.
HE THEN MOVED TO LOS ALTOS TO ATTEND CUPERTO JUNIR HIGH .
AS STEVE WAS GROWING UP IN LOS ALTOS HE BECAME INCREASINGLY
INTERESTED IN ELECTRONICS.
IT WAS DURING THIS TIME WHEN HE MET STEPHEN WOZNAIK
POPULARLY KNOWN AS WOZ.
AFTER STEVE PASSED HIS HIGH SCHOOL HE JOINED REED COLLEGE.
AFTER ABOUT 6 MONTHS OF HIS COLLEGE HE DROPPED OUT.
IN 1974 WHEN STEVE DESPERATELY NEEDED MONEY HE GOT WORKED
FOR A VIDEO GAME COMPANY NAMED ATTARI.
4. 4
WHILE HE WAS AT ATTARI HE CAME TO INDIA IN SEARCH OF
ENLIGHTMENT BUT RETURNED DISHEARTED AND RESUMED HIS JOB AT
ATTARI.
WHILE STEVE WAS AWAY IN INDIA WOZ JOINED HP. LATTER ON STEVE
ALONG WITH WOZ STARTED THEIR OWN COMPANY APPLE COMPUTERS WITH
$1000.
STEVE HAD TO PART WITH HIS VOLKSWAGEN VAN
AND WOZ WITH HIS FAVOURITE SCIENTIFIC
CALCULATOR.
ONE OF HIS FRIEND FROM ATTARI, RON WAYNE
HELPED THEM WITH THE PAPERWORK. AS A RESULT
HE GOT 10% OF THE COMPANY’S SHARE.
APPLE COMPUTERS FIRST ORDER CAME FROM A HOMEBREW MEMBER
CALLED PAUL TERREL WHO WAS STARTING A NEW COMPUTER SHOP CALLED
BYTE SHOP ON MOUNTAIN VIEW. HE ORDERED 50 OF THEM AT $500.
ASSEMBLING THE APPLE-I COST THEM $220. LATTER ON THEY ALSO
STARTED SELLING THEM AT $666.66 (33% MARGIN)
5. 5
FROM THE TIME WOZ FINISHED THE DESIGN FOR APPLE-I HE STARTED
WORKING FOR THE APPLE-II AND THIS WAS EVEN A GREATER HIT THAN ITS
PREDECESSOR.
THE APPLE-II’S APPEALING DESIGN AND ITS ABILITY TO PLUG INTO ANY TV
TO DISPLAY COLOR GRAPHICS OR PLAY SOUNDS.
ON DECEMBER 12, 1980 APPLE COMPUTERS WENT PUBLIC. AFTER THE IPO,
STEVE WAS WORTH $217.5 MILLION, $210 MILLION THAN THE DAY BEFORE.
6. 6
THE DOWNFALL OF STEVE:
THE MARKET LEADERSHIP OF APPLE WAS SHAKEN BY THE
INTRODUCTION OF IBM PC.
WITH THE FAILURE OF THE NEXT FEW PROJECTS UNDER STEVE, HE
HAD PROBLEMS WITH THE MANAGEMENT TEAM OF HIS OWN
COMPANY AND EVEN HIS FRIEND WOZ.
STEVE THEN FOCUSSED ON MACINTOSH BUT
IT TOO COULDN’T TURN STEVE’S FATE.
LATTER ON IN 1985, STEVE HAD TO LEAVE THE TOP
POSITION OF APPLE .
2 YEARS LATTER HE SOLD HIS SHARES OF APPLE AND STARTED A
NEW COMPANY NEXT.
THE NEXT COMPUTER DIDN’T PERFORM WELL IN THE
MARKET.
7. 7
EVERYTHING WAS GOING WRONG
PROFESSIONALLY FOR STEVE DURING
1993, THE YEAR HE TURNED 38.
STEVE’S PIXAR WAS ALSO NOT
PERFORMING WELL DURING 1993.
FORTUNATELY ENOUGH PIXAR’S TOY
STORY IN 1994 WAS A HIT AND IT
MADE $160 MILLION (INVESTMENT $27
MILLION) AT THE BOX OFFICE DURING
THE THANKSGIVING.
ON NOVENBER 29, PIXAR WENT PUBLIC
AND STEVE WAS A BILLIONNAIRE
WITH $1.5 BILLION.
8. 8
STEVE’S RETURN TO APLLE
WHEN IN 1995 ORACLE’S CEO LARRY ELLISON THREATENED TO BUY APPLE
AND MAKE STEVE THE CEO.
ONE YEAR LATTER STEVE RETURNED TO APPLE IN 1996 BY MERGING NEXT
WITH APPLE FOR 1.5 MILLION OF APPLE’S SHARE AND STEVE WAS MADE
INFORMAL ADVISOR TO GIL AMELIO THE THEN CEO OF APPLE.
BUT BY 1997, APPLE LOST ABOUT $1 BILLION UNDER AMELIO.
THE BOARD THEN ASKED STEVE TO BECOME THE CHAIRMAN AND CEO OF
APPLE BUT HE REJECTED THE OFFER AS HE WAS ALREADY THE CEO OF PIXAR.
STEVE WAS THEN APPOINTED THE INTERIM CEO AND HE WORKED VERY
HARD TO DESIGN NEW STRATEGIES FOR APPLE.
HE REMOVED EVERY RPODUCT THAT WAS NOT NECESSARY FOR HIS NEW
STRATEGIES THUS CUTTING DOWN THE PRODUCTS FROM 50 TO JUST 10.
9. 9
STEVE IMPROVED THE TIES WITH MICROSOFT.
HE ALSO REALISED THAT MOST OF THE PRODUCTS APPLE PRODUCED WAS
RUMOURED AND THUS HE HUNG THE WORLD WAR II POSTER IN HIS OFFICE
“LOOSE LIPS MIGHT SINK SHIPS”.
11 MONTHS AFTER HE RETURNED TO APPLE HE
INTRDUCED THE POWER MAC AND POWERBOOK IN
NOVEMBER 1997.
THEN IN 1998 HE LAUNCHED THE iMAC WHICH
CHANGED THE FACE OF APPLE.
HE DIDN’T STOP HERE AND LAUNCHED MANY NEW
PRODUCT.
10. 10
THE iPOD REVOLUTION
IN OCTOBER 2001, THE IPOD WAS LAUNCHED AND IT CHANGED THE
VERY FACE OF HOW PEOPLE LISTEN TO MUSIC.
HE THEN LAUNCHED THE IPHONE IN JANUARY 2007.
11. 11
LEADERSHIP STYLE OF JOBS
MICAHEL DELL’S COMMENT ON APPLE WHEN STEVE JOINED IN 1996
STEVE WAS AN AUTHORITARIAN LEADER.
HE DOMINATED HIS COMPANY EMPLOYEES AND GUIDED THEM
RIGHTLY WITH HIS AUTHORITARIAN LEADERSHIP STYLE AND
UNMATCHABLE VISION. HE BELIEVED THAT ONE MAN WITH ONE
VISION CAN MAKE APPLE AN ICONIC BRAND AND COMPANY. AND
WE SEE THAT HIS BELIEF HAS ACTUALLY MATERIALISED.
HE THINKS DIFFERENTLY ABOUT EVERY ASPECT OF BUSINESS –
FROM PRODUCT DESIGN TO MARKETING TO COMMUNICATION.
12. 12
STEVE BELIEVED IN 7 PRINCIPLES:
DO WHAT YOU LOVE
PUT A DENT IN THE UNIVERSE
KICK START YOUR BRAIN
SELL DREAMS NOT PRODUCTS
SAY NO TO 1,000 THINGS
CREATE INSANELY GREAT EXPERIENCES
MASTER THE MESSAGE
13. 13
“Have the courage to follow your heart and
intuition. They somehow already know what
you truly want to become.”
STEVE JOBS
THANK YOU ALL
